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BRAND MANAGER

60c2b404 762e 49a1 B1ac E27d2a6fd181 19000101 000001 · Florida, West Palm Beach, FL, US, West Palm Beach, FL · Active · ADP Workforce Now Recruiting

Job facts

FieldValue
Company60c2b404 762e 49a1 B1ac E27d2a6fd181 19000101 000001
TitleBRAND MANAGER
Normalized title-
Department / team-
LocationFlorida, FL, United States
Work model-
Employment type-
Salary-
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-06-02 / 2026-06-03
Changed / last seen2026-06-06 / 2026-06-06

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PageWhat it containsOpen
Company jobsActive postings from 60c2b404 762e 49a1 B1ac E27d2a6fd181 19000101 000001.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Florida.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

Company60c2b404 762e 49a1 B1ac E27d2a6fd181 19000101 000001
Source85e5ed97-6f24-404d-9acc-42ba4c667288
ATS providerADP Workforce Now Recruiting

Description

Summary of Position The Brand Manager is responsible for developing, managing, and protecting the company’s brand across all products, channels, and markets in a highly regulated firearms manufacturing environment. This role leads brand strategy, product positioning, messaging, and go-to-market execution while ensuring full compliance with ATF, ITAR, export controls, and advertising regulations. The Brand Manager partners closely with Product Management, Engineering, Sales, Compliance, and Executive Leadership to strengthen brand equity, drive product adoption, and maintain a consistent, credible, and compliant brand presence in domestic and international markets. Duties & Responsibilities Brand Strategy & Positioning Develop and execute comprehensive brand strategy aligned with company vision, product roadmap, and long-term growth objectives. Maintain brand positioning, value propositions, tone, and visual identity across all product lines and customer segments. Serve as internal brand steward, ensuring consistent messaging and visual standards across all business units and channels. Product Marketing & Go-to-Market Lead brand and messaging strategy for new product launches, product refreshes, and major platform releases. Develop product positioning, competitive differentiation, and customer-focused messaging for firearms, accessories, and parts portfolios. Partner with Product Management and Engineering to translate technical features into compelling customer benefits. Support pricing strategy, product naming, packaging, and merchandising decisions. Marketing Communications & Campaign Execution Oversee development of marketing materials including catalogs, brochures, website content, trade show assets, videos, advertising, and dealer collateral. Lead integrated marketing campaigns across digital, print, dealer networks, distributors, and industry events. Manage content strategy, storytelling, and brand narratives that reinforce reliability, performance, safety, and craftsmanship. Dealer, Distributor & Channel Support Develop branded sales tools and enablement materials to support dealer and distributor networks. Partner with Sales leadership to ensure alignment between brand strategy and field execution. Support channel-specific marketing programs and co-op initiatives. Compliance, Regulatory & Reputation Management Ensure all branding, advertising, product claims, and promotional materials comply with ATF, ITAR, export control, state regulations, and industry standards. Partner closely with Legal and Compliance to review and approve all external communications. Protect brand reputation through disciplined messaging, crisis communications support, and proactive brand risk management. Market Intelligence & Competitive Analysis Monitor industry trends, competitor positioning, customer insights, and emerging market opportunities. Conduct brand health tracking, market research, and customer perception analysis to inform strategy and investment. Provide regular executive-level reporting on brand performance, campaign ROI, and market positioning. Team & Vendor Management Manage brand and marketing project prioritization. Establish scalable brand processes, templates, and governance standards across the organization. Additional Duties • Be comfortable on camera and featured in the production of content marketing videos and media interviews. Education & Professional Experience Bachelor’s degree in marketing, Business, Communications, or related field. 5+ years of progressive experience in brand management, product marketing, or strategic marketing. Experience in manufacturing, durable goods, defense, firearms, outdoor, or highly regulated industries strongly preferred. Proven success managing product launches, multi-channel campaigns, and brand positioning initiatives. Strong understanding of brand strategy, storytelling, and visual identity systems. Experience working cross-functionally with Product, Engineering, Sales, and Compliance teams. Preferred Experience within firearms, defense, tactical, outdoor, or precision manufacturing industries. Knowledge of ATF regulations, ITAR/export controls, and regulated advertising environments. Experience supporting dealer / distributor channel models. MBA or advanced marketing certification a plus. Working Conditions Work is normally performed in a climate-controlled home office environment within 2 hours of a Key Account(s) and involves both auto and air travel throughout an assigned region. (including overnight hotel stays) Exposure to conditions of extreme heat/cold, poor ventilation, fumes and gases is very limited. Noise level is moderate and includes routine vehicle traffic sounds and normal office equipment (computers, telephones, etc.). No known environmental hazards are encountered in normal performance of job duties.

Full job record

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Source ID85e5ed97-6f24-404d-9acc-42ba4c667288
Board ID85e5ed97-6f24-404d-9acc-42ba4c667288
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Provider Job Key589847
TitleBRAND MANAGER
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Apply URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=60c2b404-762e-49a1-b1ac-e27d2a6fd181&ccId=19000101_000001&lang=en_US&type=JS&jobId=589847&jwId=9201314248991_1
First Seen At2026-06-03 09:56:53Z
Last Seen At2026-06-06 13:22:33Z
Last Checked At2026-06-06 13:22:33Z
Last Changed At2026-06-06 13:22:33Z
Inactive At—
Source Posted At2026-06-02 20:23:00Z
Source Updated At—
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    "requisitionDescription": "<div><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/24.37.25/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\">&nbsp;<link href=\"https://static.workforcenow.adp.com/mas/mdf-components/24.37.25/styles/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\"><div class=\"fr-view\"><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;' data-pasted=\"true\"><strong><span style='font-family: \"Times New Roman\", serif; font-size: 18px;'><u>Summary of Position</u></span></strong><span style=\"font-size: 18px;\"><strong>&nbsp;</strong></span></p><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-bottom:10.0pt;line-height:115%;'><span style=\"font-size: 18px;\">The Brand Manager is responsible for developing, managing, and protecting the company&rsquo;s brand across all products, channels, and markets in a highly regulated firearms manufacturing environment. This role leads brand strategy, product positioning, messaging, and go-to-market execution while ensuring full compliance with ATF, ITAR, export controls, and advertising regulations.</span></p><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-bottom:10.0pt;line-height:115%;'><span style=\"font-size: 18px;\">The Brand Manager partners closely with Product Management, Engineering, Sales, Compliance, and Executive Leadership to strengthen brand equity, drive product adoption, and maintain a consistent, credible, and compliant brand presence in domestic and international markets.</span></p><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin-top:0in;margin-bottom:10.0pt;line-height:normal;background:white;'><span style=\"font-size: 18px;\"><strong><u><span style='font-family: \"Times New Roman\", serif; color: black;'>Duties &amp; Responsibilities</span></u></strong></span></p><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong><span style='font-family: \"Times New Roman\", serif;'>Brand Strategy &amp; Positioning</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:0in;line-height:115%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Develop and execute comprehensive brand strategy aligned with company vision, product roadmap, and long-term growth objectives.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Maintain brand positioning, value propositions, tone, and visual identity across all product lines and customer segments.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Serve as internal brand steward, ensuring consistent messaging and visual standards across all business units and channels.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong><span style='font-family: \"Times New Roman\", serif;'>Product Marketing &amp; Go-to-Market</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:0in;line-height:115%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Lead brand and messaging strategy for new product launches, product refreshes, and major platform releases.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Develop product positioning, competitive differentiation, and customer-focused messaging for firearms, accessories, and parts portfolios.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Partner with Product Management and Engineering to translate technical features into compelling customer benefits.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Support pricing strategy, product naming, packaging, and merchandising decisions.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;margin-top:12.0pt;'><span style=\"font-size: 18px;\"><strong>&nbsp;</strong></span></p><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong><span style='font-family: \"Times New Roman\", serif;'>Marketing Communications &amp; Campaign Execution</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:0in;line-height:115%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Oversee development of marketing materials including catalogs, brochures, website content, trade show assets, videos, advertising, and dealer collateral.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Lead integrated marketing campaigns across digital, print, dealer networks, distributors, and industry events.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Manage content strategy, storytelling, and brand narratives that reinforce reliability, performance, safety, and craftsmanship.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong>&nbsp;</strong></span></p><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong><span style='font-family: \"Times New Roman\", serif;'>Dealer, Distributor &amp; Channel Support</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:0in;line-height:115%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Develop branded sales tools and enablement materials to support dealer and distributor networks.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Partner with Sales leadership to ensure alignment between brand strategy and field execution.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Support channel-specific marketing programs and co-op initiatives.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong><span style='font-family: \"Times New Roman\", serif;'>Compliance, Regulatory &amp; Reputation Management</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:0in;line-height:115%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Ensure all branding, advertising, product claims, and promotional materials comply with ATF, ITAR, export control, state regulations, and industry standards.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Partner closely with Legal and Compliance to review and approve all external communications.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Protect brand reputation through disciplined messaging, crisis communications support, and proactive brand risk management.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong><span style='font-family: \"Times New Roman\", serif;'>Market Intelligence &amp; Competitive Analysis</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:0in;line-height:115%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Monitor industry trends, competitor positioning, customer insights, and emerging market opportunities.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Conduct brand health tracking, market research, and customer perception analysis to inform strategy and investment.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Provide regular executive-level reporting on brand performance, campaign ROI, and market positioning.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong><span style='font-family: \"Times New Roman\", serif;'>Team &amp; Vendor Management</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:0in;line-height:115%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Manage brand and marketing project prioritization.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Establish scalable brand processes, templates, and governance standards across the organization.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;margin-top:12.0pt;'><span style=\"font-size: 18px;\"><strong><span style='font-family: \"Times New Roman\", serif;'>Additional Duties</span></strong></span></p><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;margin-top:12.0pt;'><span style='font-size: 18px; font-family: \"Times New Roman\", serif;'>&bull; Be comfortable on camera and featured in the production of content marketing videos and media interviews.</span></p><p style='margin-right:0in;margin-left:0in;font-size:19px;font-family:\"Times New Roman\",serif;margin:0in;font-weight:bold;margin-top:12.0pt;margin-bottom:12.0pt;'><span style=\"font-size: 18px;\"><u>Education &amp; Professional Experience</u></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:0in;line-height:115%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Bachelor&rsquo;s degree in marketing, Business, Communications, or related field.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>5+ years of progressive experience in brand management, product marketing, or strategic marketing.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Experience in manufacturing, durable goods, defense, firearms, outdoor, or highly regulated industries strongly preferred.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Proven success managing product launches, multi-channel campaigns, and brand positioning initiatives.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Strong understanding of brand strategy, storytelling, and visual identity systems.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Experience working cross-functionally with Product, Engineering, Sales, and Compliance teams.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong><span style='font-family: \"Times New Roman\", serif;'>Preferred</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:0in;line-height:115%;font-size:15px;font-family:\"Calibri\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Experience within firearms, defense, tactical, outdoor, or precision manufacturing industries.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Knowledge of ATF regulations, ITAR/export controls, and regulated advertising environments.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>Experience supporting dealer / distributor channel models.</span></li><li style=\"margin: 0in 0in 10pt; line-height: 115%; font-size: 18px; font-family: initial;\"><span style='font-family: \"Times New Roman\", serif;'>MBA or advanced marketing certification a plus.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong><u><span style='font-family:\"Times New Roman\",serif;'>&nbsp;</span></u></strong></span></p><p style='margin-right:0in;margin-left:0in;font-size:15px;font-family:\"Calibri\",sans-serif;margin:0in;'><span style=\"font-size: 18px;\"><strong><u><span style='font-family:\"Times New Roman\",serif;'>Working Conditions</span></u></strong><strong>&nbsp;</strong></span></p><p style='margin-right:0in;margin-left:0in;font-size:19px;font-family:\"Times New Roman\",serif;margin:0in;font-weight:bold;'><span style=\"font-size: 18px; font-weight: normal;\">Work is normally performed in a climate-controlled home office environment</span><span style=\"font-size: 18px;\"> </span><span style=\"font-size: 18px; font-weight: normal;\">within 2 hours of a Key Account(s) and involves both auto and air travel throughout an assigned region. (including overnight hotel stays) Exposure to conditions of extreme heat/cold, poor ventilation, fumes and gases is very limited. Noise level is moderate and includes routine vehicle traffic sounds and normal office equipment (computers, telephones, etc.). No known environmental hazards are encountered in normal performance of job duties. </span></p></div></div></div>\n",
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