Performance Marketing Manager - TikTok (all genders)

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  "active_status": "active"
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{
  "id": "2560922",
  "name": "Performance Marketing Manager - TikTok (all genders)",
  "office": "Berlin",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-03-11T17:30:21+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "general_and_other_marketing_and_product",
  "subcompany": "Sunday Natural Products GmbH",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Your role",
      "value": "<span style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">As our <strong>Performance Marketing Manager for TikTok</strong>, you will build our TikTok presence from the ground up and lead our new customer acquisition efforts on the world’s fastest-growing entertainment platform. You will take full ownership of the day-to-day management and optimization of our international TikTok strategy and budget, working in close partnership with the Head of Performance & Growth.<br></span><ul><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">Execute and optimize the full-funnel TikTok strategy, with a primary focus on driving new customer acquisition at an efficient CPA</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">Manage and deploy a sizable TikTok budget across multiple markets, making data-driven decisions to scale spend effectively and hit ambitious growth targets</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">Manage a complex account architecture, mastering a structure of campaign types like Spark Ads, In-Feed Ads, and Shopping Ads, as well as leveraging features like TikTok Shop and specialized bidding strategies</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">Own a rigorous, high-velocity testing framework for video creatives and actively analyze performance focusing on native \"TikTok-first\" elements such as hooks, trending sounds, transitions, and CTAs, using TikTok’s \"Creative Center\" insights as a guide for excellence</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">Act as the single point of contact for TikTok creative, translating performance data into actionable briefs to fuel our asset pipeline and maintain a well-structured feedback loop</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">Dive deep into performance data to understand trends, identify actionable insights, and report on performance, including attribution challenges to leadership</li></ul>"
    },
    {
      "name": "Your profile",
      "value": "<ul><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">2 - 4+ years of hands-on experience in e-commerce performance marketing, with a strong focus on TikTok Ads; experience with the TikTok Ads Manager is essential</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">Deep, hands-on expertise in the full suite of TikTok ad formats and a strong understanding of how to balance \"brand-formance\" within a full-funnel strategy</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">A proven track record of managing and scaling 6-7 digit budgets across multiple markets</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">A highly analytical and data-driven mindset, with a passion for turning native, fast-paced creative assets into measurable ROI</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">Experience with analytics and data visualization tools like GA4, Tableau, Clarisights, or Northbeam/TripleWhale</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">Experience with measurement features such as TikTok Brand Lift Studies, Post-Purchase Surveys, and incrementality testing to navigate the complexities of social commerce attribution</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">A genuine passion for the TikTok ecosystem, staying ahead of trends, algorithm changes, and new ad features</li><li style=\"font-family:Arial, Helvetica, sans-serif;font-size:14px;color:rgb(0,0,0);\">Fluency in English is required; proficiency in another major European language, such as German, French, or Polish, is a strong plus</li></ul>"
    },
    {
      "name": "What we offer",
      "value": "<ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">An appealing discount on all of our products – from essential oils to vitamins & nutrients</span></li><li style=\"list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year</span></li><li style=\"list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket</span></li><li style=\"list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad</span></li><li style=\"list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia</span></li><li style=\"list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas</span></li><li style=\"list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Inviting office spaces with access to plenty of organic teas and superfoods from around the world</span></li><li style=\"list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><span style=\"background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day</span></li></ul><br><span style=\"font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;\">Apply with your <strong>CV</strong> and <strong>cover letter.</strong></span>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Festangestellte"
}