Product Design - Experience Insights Director

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    "description": "About the Role Deel is transforming from a suite of products into an intelligent OS for work, connecting our capabilities, predicting customer goals, and taking people from intent to resolution seamlessly. Central to that vision is a deep, real-time understanding of who our customers are and what they need. As Experience Insights Lead, you will report directly to the Chief Design Officer and build this capability from the ground up, bringing together data, research, and behavioral signals to power the personalization engine at the heart of our intelligent OS. Key Responsibilities Shape Customer Understanding: Develop and maintain the conceptual models that define how Deel understands its users: their goals, patterns, jobs to be done, and the connections between them. These models become the foundation for personalization and product strategy. Connect the Data: Synthesize mountains of existing signals, support tickets, feedback, interviews, behavioral data, and more, into coherent, actionable understanding. You know how to find the signal in the noise. Drive Insights Execution: Coordinate and execute across research, data, and behavioral signals to deliver the customer understanding that drives product decisions and the personalization engine. Power Personalization: Work closely with data science, product, and design to translate customer signals into the context layer that drives personalized, predictive experiences across the intelligent OS. Build the Insights Practice: This is a founding role. You will define how Deel does research and insights, establishing the methods, tools, and systems that make customer understanding scalable and continuous. Partner Across Teams: Embed deeply with design, product, and data science, making insights a shared resource rather than a siloed function. You bring the customer into every room. Raise the Bar on Evidence: Champion a culture of evidence-informed decision making, ensuring that product and design teams are building from a foundation of real customer understanding. Requirements Principal or Staff Level Experience: Significant experience operating at a senior individual contributor level in research, insights, or a closely related field. Experience building or leading a team is a plus but not required. A strong portfolio of work demonstrating depth and impact is essential. True Mixed Methods: Equally fluent in qualitative and quantitative research. You go well beyond surveys — you are comfortable with behavioral data, experimentation, and statistical analysis, and know when to use each. Data and Systems Fluency: Comfortable working with large, complex datasets and partnering with data science. You understand how to build scalable systems for collecting and synthesizing insights, not just running one-off studies. Personalization Experience: Familiarity with personalization systems and the role customer context and segmentation play in driving adaptive, predictive product experiences. Collaborative and Cross-functional: A natural connector who thrives working across design, product, engineering, and data science. You make insights accessible and actionable for every team you work with. Builder Mindset: You are energized by standing something up from scratch. You are comfortable with ambiguity, drive clarity through action, and know how to prioritize in a fast-moving environment. Communication and Narrative: You turn complex data into clear, compelling stories that move teams to action. Insights and AI at Deel At Deel, we believe insights should be continuous, scalable, and deeply integrated into how we build. We are looking for someone excited to define what a modern, AI-assisted insights practice looks like, and who sees the personalization engine as one of the most meaningful experience challenges we face.",
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