Sr Manager, Customer Engagement, Market Activation

Company Description: McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. Department Overview Role responsible for supporting activation of Global Customer Engagement strategy across markets Duties Accelerate the business through cross-system insights & learnings Support markets in delivering against their digital goals (loyalty acquisition, adoption, retention with focus on 90 day active, loyalty sales) Drive digital adoption (with focus on GMA, Delivery). Support execution of digital strategy and identify and share best practices across system Ability to Lead cross-functional project ‘squads’ in support of key GCE priorities Partner with the Global Campaign Team to lead a connected digital strategy and help facilitate the day process & partnership between GCE & Global Campaigns Partner side-by-side with markets to support activation of strategies, including helping to optimize their marketing plans. Provide them with holistic, front-line market support—acting as first responders to ensure strong execution and impact of GCE strategic priorities. Act as liaison between global and markets to bring market learnings back to global team Proactively support big bets and key problem areas as identified by markets and segments The Market Activation Team (MAT) Purpose: We activate CP initiatives and strengthen the bridge between GCE and markets — shaping strategy, scaling key initiatives, and representing market needs — so that we drive trusted partnerships, impactful digital outcomes, media efficiencies, and tangible business growth. Qualifications Proven experience with developing strategies, crossfunctional influencing and developing operational execution plans Strong communication and influencing skills (i.e.presenting and hosting workshops with markets) Experience with adapting or evolving existing methods – open to changing parts of processes to make them better as part of day-to-day activities Agile approach to problem-solving and working crossfunctionally Curious learner with test / learn mindset Strong digital experience required (Digital, CRM, Acquisition, Media, Martech) Campaign experience required Market experience required Compensation Bonus Eligible: Yes Long - Term Incentive: Yes Benefits Eligible: Yes Salary Range Minimum Base Pay $141,955.00 Mid Base Pay $177,444.00 Additional Information: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance; a 401(k) plan; adoption assistance program; educational assistance program; flexible ways of working; and time off policies (including sick leave, parental leave, and vacation/PTO).    McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]

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