Digital Marketing Specialist, Paid Social Media

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    "description": "<h2>Overview</h2>\n<p><strong>Great Day Improvements - Digital Marketing Specialist, Paid Social Media </strong></p>\n<p> </p>\n<p>We’re seeking a results-driven Digital Marketing Specialist,Paid Social Media to scale high-quality leads for our home improvement business. You’ll own Meta and other paid social channels end-to-end—turning audience insights and creative testing into lower CPL, stronger ROAS, and measurable revenue impact. If you love building, optimizing, and learning fast, this role is for you. </p>\n<p> </p>\n<p>Success in this role requires strong platform fluency, data-driven decision making, and close collaboration with creative, analytics, web, and sales teams to ensure social media contributes meaningfully to pipeline growth and brand equity.</p>\n<p> </p>\n<p><strong>Compensation:</strong> <em><strong>$65-$70K PLUS Bonus Opportunities</strong></em></p>\n<p><em><strong>Hybrid Position</strong></em></p>\n<h2>Responsibilities</h2>\n<p><strong>Paid Social Strategy & Lead Generation</strong></p>\n<p>• Set up, traffic, and launch campaigns including but not limited to Meta (Facebook/Instagram), TikTok, Pinterest, and Nextdoor ensuring accurate targeting, budgets, and pacing. • Maintain campaign hygiene (naming conventions, UTMs, exclusions, frequency caps) and keep programs on schedule. • Partner with creative and analytics to brief, traffic, and QA ad sets, audiences, and assets; manage tracking tags and pixels. • Monitor performance daily and proactively optimize budgets, placements, and audiences to improve CPL, CAC, CTR, CVR, and ROAS. • Build and refine audience segmentation (retargeting, lookalikes, interest/behavioral, geo and ZIP-level targeting) for local lead gen. • Run structured A/B and multivariate tests (hooks, formats, headlines, forms) and scale winners. • Analyze results in-platform and in analytics tools; translate data into clear, actionable insights and recommendations. • Stay current on platform updates (Advantage+, Lead Ads, creative best practices, CAPI changes, privacy policies) and share learnings with the team. • Support cross-functional initiatives that improve funnel efficiency and lead quality from first click to form submit/booking.</p>\n<h2>Qualifications</h2>\n<p>• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience).• 5-7 years of experience directly managing paid social media, preferably in home services, lead generation, or performance marketing environments.• Hands-on experience with Meta Ads Manager and familiarity with TikTok, Pinterest, and other paid social platforms. • Strong understanding of social analytics, conversion tracking, and performance measurement (Meta Pixel, CAPI, UTMs; GA4 and GTM familiarity is a plus).• Excellent written and verbal communication skills with strong attention to detail.• Highly organized, able to manage multiple projects in a fast-paced, results-driven environment.• Collaborative mindset with the ability to work independently while partnering effectively with creative, analytics, web, and sales operations teams.• Proactive and comfortable balancing creative storytelling with data-driven optimization.• Solid attendance and reliability record• Preferred: Experience with lead forms, offline conversions, and landing page testing/optimization (CRO).</p>\n<p> </p>\n<p><strong>Our Values:</strong></p>\n<p> </p>\n<p>• Customer First: Understand and shape customer needs, delivering distinctive value.• Entrepreneurial Drive: Innovate and challenge the status quo to achieve growth.• Transparency & Trust: Lead with humility, honesty, and accountability.• People-Focused: Develop talent, build teams, and lead through collaboration.• Results-Oriented: Drive execution and continuous improvement.</p>\n<p> </p>\n<p><strong>GDI is an Equal Employment Opportunity Employer</strong></p>\n<p><em>#INDGDI</em></p>",
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