Paid Search Manager

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    "description": "<p><span style=\"font-family: georgia, palatino\"><span style=\"font-weight: bold\">Position: </span>Manager, Paid Search</span><br><span style=\"font-family: georgia, palatino\"><span style=\"font-weight: bold\">Company:</span> Mason Interactive</span><br><span style=\"font-family: georgia, palatino\"><span style=\"font-weight: bold\">Location: </span>Brooklyn, NY (Hybrid – Up to 3 days/week in office)</span></p>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-weight: bold\">Job Overview:</span><br><span style=\"font-family: georgia, palatino\">Mason Interactive is seeking a Paid Search Manager to own day-to-day campaign management and tactical execution. Reporting to the Supervisor or Associate Director of Paid Search, you'll drive performance through innovative, data-driven strategies that deliver real results for our clients.</span></p>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-weight: bold\">Key Responsibilities:</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino\"><span style=\"font-weight: bold\">Own Campaign Operations:</span> Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\"><span style=\"font-weight: bold\">Execute Strategic Plans:</span> Translate media strategies into effective paid search campaigns. Balance performance goals with budget constraints through smart targeting, bidding, and optimization.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\"><span style=\"font-weight: bold\">Master Platform Expertise:</span> Maintain deep knowledge of search platforms (Google Ads, Microsoft Advertising), stay current on features and policies, and drive innovation.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\"><span style=\"font-weight: bold\">Collaborate Across Teams:</span> Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies. Communicate needs clearly and respond promptly to requests.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\"><span style=\"font-weight: bold\">Analyze Performance:</span> Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\"><span style=\"font-weight: bold\">Adhere to Processes: </span>Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.</span><br><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-weight: bold\">Qualifications:</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino\">Minimum 3 years of experience in digital marketing/agency setting with paid search campaign management.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\">Minimum 2 years of direct client account management/ownership experience.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\">Proficiency in Google Ads, Microsoft Advertising, and keyword research tools (Google Keyword Planner, SEMRush).</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\">Strong analytical skills with ability to evaluate marketing metrics and make data-driven decisions.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\">Excellent organizational skills to manage multiple projects and teams effectively.</span><br><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-weight: bold\">Preferred:</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino\">Certifications in Google Ads, Google Analytics, and other relevant platforms.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\">Experience supporting and training marketing team members.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\">Proven track record of growing client accounts and achieving marketing objectives.</span><br><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-weight: bold\">Benefits:</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino\">Competitive salary with 401K matching.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\">Comprehensive health, dental, and vision insurance.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\">Unlimited PTO and paid holidays.</span><br><br></li>\n<li><span style=\"font-family: georgia, palatino\">Extensive training and development opportunities during tenure.</span><br><br><br></li>\n</ul>\n<p><span style=\"font-family: georgia, palatino; font-weight: bold\">About Mason Interactive:</span><br><span style=\"font-family: georgia, palatino\">Mason Interactive is a premier digital marketing agency. We prioritize innovation, data integrity, and professional growth, delivering exceptional results for clients across various industries. We consider all applicants without regard to race, color, religion, gender, or any other protected status.</span></p>",
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