Field Marketing Specialist - Charlotte, NC

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    "ExternalDescriptionStr": "<p><span style=\"font-family: Aptos, sans-serif;\"><strong>Field Marketing Specialist, Carolinas</strong></span></p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Coldwell Banker Realty</strong></span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\">Coldwell Banker Realty is seeking a dedicated and people-oriented Field Marketing Specialist to support real estate agents across the Carolinas region, specifically the Charlotte area.</span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\">This is a highly visible, relationship-driven role for someone who thrives at the intersection of <strong>marketing, technology, and business strategy</strong>.</span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\">You will partner directly with agents and branch leadership to help grow the agents business by translating complex marketing tools, platforms, and &nbsp;tech/ai driven capabilities into simple, actionable strategies. Your ability to communicate clearly, think strategically, and execute quickly will directly impact agent performance and market share.</span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\">This role blends field marketing, one-on-one consultations, community engagement, and strategic planning, while helping bring Coldwell Banker Realty’s value proposition to life: Production, Coaching, Wealth, and Culture.</span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\">If you are organized, enthusiastic about marketing, and passionate about helping others succeed, this is an opportunity to build a meaningful career with real impact.</span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>What You’ll Do</strong></span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Advisor to Agents</strong></span></p><ul style=\"padding-left: 48px;\"><li><span style=\"font-family: Aptos, sans-serif;\">Serve as a trusted marketing partner to agents and work&nbsp;<span> </span>branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Conduct an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Lead group sessions and one-on-one consultations to guide personal marketing strategy</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Partner with top-producing agents to align marketing with business goals</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Maintain strong in-office presence to support engagement</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Technology and Marketing Translator</strong></span></p><ul style=\"padding-left: 48px;\"><li><span style=\"font-family: Aptos, sans-serif;\">Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Turn new tools and capabilities into practical, easy-to-use workflows</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Prepare a monthly calendar of educational and workshop opportunities and promote/present marketing workshops in-office and online on multiple marketing-related topics</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Strategic Market&nbsp;</strong><span><strong> </strong></span><strong>Support</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\">Execute localized marketing strategies that drive agent growth and market share</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Track performance and communicate insights to Field Marketing manager&nbsp;</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Support multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events</span></li></ul><p>&nbsp;</p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Regional Collaboration &amp; Compliance</strong></span></p><ul style=\"padding-left: 48px;\"><li><span style=\"font-family: Aptos, sans-serif;\">Attend and participate in regional marketing meetings and/or training sessions</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Communicate regularly with the Field Marketing Manager and branch managers on key initiatives, challenges</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Stay on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>What Makes This Role Exciting</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\">Direct impact on agent success and business growth</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Hands-on experience with AI, digital marketing, and emerging technology</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Opportunity to develop both strategic and executional skill sets early in your career</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Who You Are</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\">A strong communicator who can simplify complex ideas</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Naturally curious about marketing, technology, and business growth</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Comfortable presenting to large audiences</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Organized, proactive, and able to manage multiple priorities</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Energized by being in the field and working directly with people</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt;\"><strong>Qualifications</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\">2+ years of experience in marketing, communications, or a related field</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Strong presentation, writing, and communication skills</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Ability to quickly learn and explain new technology platforms and tools</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Familiarity with social media marketing and digital content</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Experience managing multiple projects and deadlines</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Nice to Have</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\">Exposure to real estate tools and an understanding of how they support marketing and productivity</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Experience working in real estate or a field-based environment</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Understanding of personal branding and lead generation strategies</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Prior CRM integration experience</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Travel Requirements</strong></span></p><ul style=\"padding-left: 48px;\"><li><span style=\"font-family: Aptos, sans-serif;\">Weekly local travel to multiple assigned offices throughout Charlotte including Fort Mill, Ballantyne, South End/Dilworth, and Huntersville/Lake Norman.</span></li><li><span style=\"font-family: Aptos, sans-serif;\">This role is in office 5 days a week</span></li></ul><p>&nbsp;</p>",
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    "CorporateDescriptionStr": "<a href=\"https://www.coldwellbanker.com/\" target=\"_blank\" rel=\"nofollow\">Coldwell Banker®</a>&nbsp;is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc. \n<div>\n <p class=\"MsoNormal\"><a href=\"http://www.anywhere.re/\" target=\"_blank\" rel=\"nofollow\">Anywhere Real Estate Inc.</a><span> </span><b>(NYSE: HOUS) is moving real estate to what's next.&nbsp;</b>Home to some of the most recognized brands in real estate<span> </span><a href=\"https://www.bhgre.com/\" target=\"_blank\" rel=\"nofollow\">Better Homes and Gardens® Real Estate</a>,<span> </span><a href=\"https://www.century21.com/\" target=\"_blank\" rel=\"nofollow\">Century 21®</a>,<span> </span><a href=\"https://www.coldwellbanker.com/\" target=\"_blank\" rel=\"nofollow\">Coldwell Banker®</a>,<span> </span><a href=\"https://www.cbcworldwide.com/\" target=\"_blank\" rel=\"nofollow\">Coldwell Banker Commercial®</a>,<span> </span><a href=\"https://www.corcoran.com/\" target=\"_blank\" rel=\"nofollow\">Corcoran®</a>,<span> </span><a href=\"https://www.era.com/\" target=\"_blank\" rel=\"nofollow\">ERA®</a>, and<span> </span><a href=\"https://www.sothebysrealty.com/eng\" target=\"_blank\" rel=\"nofollow\">Sotheby's International Realty®&nbsp;</a>, we fulfill our purpose to empower&nbsp;everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures.&nbsp; Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.</p>\n <p class=\"MsoNormal\"><b>At Anywhere, we are empowering everyone’s next move – your career included.</b>&nbsp;What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction.&nbsp;<b>We pursue talent</b>&nbsp;– strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results.&nbsp;<b>We value our people-first culture,</b>&nbsp;which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together.&nbsp; Read more about our company culture and values in our annual&nbsp;<a href=\"https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf\" target=\"_blank\" rel=\"nofollow\">Impact Report</a>.&nbsp;&nbsp;</p>\n <p class=\"MsoNormal\">We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:</p>\n <ul style=\"margin-top:0in;\">\n  <li>Great Place to Work</li>\n  <li>Forbes World's Best Employers</li>\n  <li>Newsweek World's Most Trustworthy Companies</li>\n  <li>Ethisphere World's Most Ethical Companies</li>\n </ul> <br/>\n</div>",
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