Senior PPC Specialist (Remote)

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">About Us:</span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ovation Law Firm is a fast-growing, consumer-focused law firm based in the United States, committed to delivering exceptional legal services while fostering a high-performance, accountable, and supportive workplace. As we continue to scale nationally with a remote-first workforce, our internal technology and systems play a critical role in keeping our teams productive, secure, and connected.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We operate in a fast-paced environment where reliability, responsiveness, and operational discipline matter.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">About the Role:</span><br></span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We are seeking a Senior PPC Specialist to lead high-intent lead generation campaigns within the legal space. This role focuses primarily on Google Ads across high-cost, high-acquisition channels, with additional reach on YouTube. This is not an eCommerce-focused position.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The Senior PPC Specialist will own the management, optimization, and scaling of performance-driven campaigns, with a strong emphasis on lead quality, conversion performance, and true cost per acquisition. This is a high-impact role for an experienced practitioner who can drive measurable results independently in a competitive, data-driven environment and help raise the bar for the broader marketing team.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Key Responsibilities</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own and optimize Google Ads and YouTube campaigns focused on lead generation</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Develop and refine campaign structures based on intent, geography, and performance data</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Conduct ongoing search term analysis and implement strong negative keyword strategies</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Monitor Auction Insights, impression share, and competitive positioning</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Drive campaign structure development, A/B testing, and automation strategy to maximize performance</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Use GA4 and Google Search Console to analyze performance trends and surface opportunities</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Evaluate performance based on true CPA and signed cases, not just CPL</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Track lead flow and monitor lead quality across platforms</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead landing page improvements and conversion-rate optimization efforts</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own PPC reporting, including weekly and monthly performance and lead-quality reports, and ensure accurate data collection across campaigns</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Organize and analyze marketing data using tools like GA4, Looker Studio, and Excel</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Manage external lead generation partners by coordinating assets, sharing feedback, and tracking lead results</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Provide strategic input on budget allocation and channel mix to the Growth Marketing Director</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Requirements</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">5+ years of hands-on experience managing Google Ads for lead generation</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Proven experience in high-CPC industries such as legal, medical, or financial services</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Deep understanding of bidding strategy, match types, and advanced performance optimization</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ability to interpret data and make independent strategic decisions based on performance trends</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Track record of scaling lead-gen campaigns while improving true CPA</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Advanced proficiency in GA4, Search Console, Looker Studio, and Excel</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong written communication and attention to detail</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Self-starter mindset with a proactive, accountable, ownership-driven approach to performance</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ability to thrive in and help set the pace of a fast-paced, high-performance environment</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Google Ads certification (preferred)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What We Look For:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ownership-oriented mindset with strong follow-through.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong analytical and critical-thinking abilities, with a data-driven approach to decisions.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Detail-oriented and accuracy-focused, especially around tracking, reporting, and budget management.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Clear communicator who can explain campaign performance and insights to non-technical stakeholders.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Process-driven and highly organized, able to manage multiple campaigns under pressure.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Proactive attitude toward improving campaigns, testing strategies, and operational efficiency.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What We Offer:</span></p>\n<ul>\n<li>Competitive compensation commensurate with experience.</li>\n<li>100% remote work environment.</li>\n<li>Health, dental, and vision insurance benefits.</li>\n<li>Paid time-off (PTO).</li>\n</ul>",
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