Creative Director

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    "description": "<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\"><a href=\"https://playactivate.com/\" target=\"_blank\" rel=\"noopener noreferrer\">#EnterTheGame</a></span><br></p>\n<p><br></p>\n<p><span style=\"color: rgb(61, 91, 242); font-family: helvetica; font-size: 14pt\"><span style=\"font-weight: bold\">Activate: What We Do </span></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 23, 140)\"><br>Activate is redefining how the world plays across Canada, US, and beyond into the global market. We’re a technology company that fuses a game, a workout, and a party into one unforgettable experience.<span> </span></span><span style=\"color: rgb(0, 23, 140)\">We believe play should move people - physically and socially.  Behind every room, you’ll need your reflexes, wits, and a team to beat the challenges - it’s easy to start, hard to beat.  </span></span></p>\n<p><span style=\"color: rgb(61, 91, 242); font-size: 12pt\"><span style=\"font-size: 12pt\"><br></span></span></p>\n<p><span style=\"color: rgb(61, 91, 242); font-size: 12pt\"><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 23, 140)\">Activate is experiencing significant expansion and are looking to grow our team with the addition of a Director, Creative.  This is a full-time, permanent position.  <span>We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.</span></span></span></span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\"><em><a href=\"https://www.youtube.com/watch?v=Fp8mpM1cD2k\" target=\"_blank\" rel=\"noopener noreferrer\">▶️ Press play on this video</a><a href=\"https://www.youtube.com/watch?v=Fp8mpM1cD2k\" target=\"_blank\" rel=\"noopener noreferrer\"> </a><span style=\"color: rgb(0, 23, 140)\">to see Activate in action.  Follow @activategames on <a href=\"https://www.tiktok.com/@activategames\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok</a>, <a href=\"https://www.instagram.com/activategames/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram</a>, and <a href=\"https://www.facebook.com/activategames/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook </a>to stay locked in.</span></em></span></p>\n<p><br></p>\n<p><span style=\"color: rgb(61, 91, 242); font-family: helvetica; font-size: 14pt; font-weight: bold\">Position Overview </span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 23, 140); font-family: helvetica; font-size: 12pt; font-weight: bold\">Enter The Role 📱</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 23, 140)\">Activate is one of the fastest-growing location-based entertainment brands in North America. The brand is real. The distinctive assets are coming into focus. The next chapter is breakthrough work — creative that gets us noticed, gets us talked about, and puts us top of mind when someone's deciding where to go on a Friday night.</span><br><br></p>\n<p><span style=\"color: rgb(0, 23, 140)\">In this position, you'll own Activate's creative. You'll build on the foundation our founders started — codify the distinctive asset system, scale it globally, hold the line on application. You'll build the global creative toolkit that corporate stores (AGS), international partners, and HQ teams all draw from — global assets built to flex local.</span><br><br></p>\n<p><span style=\"color: rgb(0, 23, 140)\">You'll lead the relationship with Activate's creative agency — a true creative partner that builds breakthrough campaigns aligned to Activate's Category Entry Points (CEPs). Work that puts Activate in the conversation when people are planning their next night out, team event, or birthday. You'll set the brief. They'll build the campaign. Your in-house team will pool it out — every channel, every market, every store — efficient, on-brand, and at speed.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 23, 140)\">The in-house team isn't where breakthrough comes from. That's the agency's job. The in-house team is how breakthrough becomes everywhere — adapted, scaled, executed without losing the thread. You own the organic social content calendar in-house too: culture-aware, trend-fluent, on-brand.</span><br><br></p>\n<p><span style=\"color: rgb(0, 23, 140)\">You'll treat creative as performance. You'll read what's working in market, cut what isn't, and refine what's close. Every round better than the last.<br></span><br></p>\n<p><span style=\"color: rgb(0, 23, 140); font-weight: bold\">Work that breaks through. Not work that fills space.<br></span><br></p>\n<p><span style=\"color: rgb(61, 91, 242); font-size: 14pt; font-weight: bold\">The Duties and Responsibilities:</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 23, 140); font-size: 12pt\"><em>Owning the Brand &amp; Toolkit<br><br></em></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 23, 140)\">Codify and scale the Activate distinctive asset system</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Build the global creative toolkit — assets, templates, guidelines — that global partners, AGS markets, and HQ teams all build from</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Apply the system everywhere — in store, online, social, partnerships</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Set the creative standards and hold the line on them at global scale<br></span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Lead the relationship with Activate's creative agency partner — a true creative partner, not a production shop</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Brief breakthrough campaigns aligned to Activate's Category Entry Points — work that gets us noticed and top-of-mind</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Set the bar, hold the bar, make them earn the work — and earn the trust to make their best</span></li>\n</ul>\n<p><br></p>\n<p><em><span style=\"color: rgb(0, 23, 140)\">Scaling the Work In-House<br><br></span></em></p>\n<ul>\n<li><span style=\"color: rgb(0, 23, 140)\">Lead, hire, and develop the in-house creative team — design, video, social, production</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Pool out every agency campaign in-house — every channel, every market, every store; efficient, on-brand, fast</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Own the organic social content calendar end-to-end — read culture and turn it into work that's on-brand and on-the-moment</span><br></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Refuse the wallpaper - every asset earns its place</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 23, 140)\"><em>Performance &amp; AI<br><br></em></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 23, 140)\">Treat creative as performance — read what's working, cut what isn't, refine what's close</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Partner with AGI and AGS to A/B test creative variants in market and let the lift shape the next round</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Use AI for production, ideation, adaptation — faster shipping, more iterations, broader reach</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Make AI the default, not the experiment</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 23, 140)\"><span style=\"color: rgb(61, 91, 242); font-size: 14pt; font-weight: bold\">The Qualifications:</span></span></p>\n<p><br></p>\n<ul>\n<li><span style=\"color: rgb(0, 23, 140)\">7+ years leading creative at consumer brands — entertainment, retail, hospitality, fitness, lifestyle</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Partnered with a creative agency to build breakthrough campaigns — set the brief, held the bar, made them earn the work</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Led an in-house team to pool out agency campaigns at scale — efficient, on-brand, every channel and every market</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Built or scaled a distinctive asset system — and held the line on application</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Built global creative toolkits used by franchise partners, JV operators, or multi-market teams</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Treated creative as performance — A/B tested in market, read the lift, refined what works</span></li>\n<li><span style=\"color: rgb(0, 23, 140)\">Used AI to change what a team can ship — production, ideation, adaptation</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(61, 91, 242); font-size: 14pt; font-weight: bold\">The Perks:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"color: rgb(0, 23, 140); font-size: 12pt\">Competitive Salary</span></li>\n<li><span style=\"color: rgb(0, 23, 140); font-size: 12pt\">Benefits package </span></li>\n<li><span style=\"color: rgb(0, 23, 140); font-size: 12pt\">Paid time off</span></li>\n<li><span style=\"color: rgb(0, 23, 140); font-size: 12pt\">Casual dress</span></li>\n<li><span style=\"color: rgb(0, 23, 140); font-size: 12pt\">Employee discount</span></li>\n<li><span style=\"color: rgb(0, 23, 140); font-size: 12pt\">On-site parking</span> </li>\n</ul>\n<p><span style=\"font-size: 12pt\"><span style=\"color: rgb(0, 23, 140)\"><br></span></span></p>\n<p><span style=\"color: rgb(0, 23, 140)\"><span style=\"font-size: 12pt\">Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact <a href=\"mailto:[email protected]\" target=\"_blank\" rel=\"noopener noreferrer\">[email protected]</a></span><span style=\"font-size: 12pt\"> which is an email monitored for this purpose.</span></span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 23, 140); font-size: 12pt\">We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.</span></p>",
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