Marketing Director

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    "jobOpeningName": "Marketing Director",
    "departmentLabel": "Marketing",
    "employmentStatusLabel": "Full-Time"
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    "location": {
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      "state": "Hammersmith and Fulham",
      "postalCode": "W6 7AF",
      "addressCountry": "United Kingdom"
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    "datePosted": "2026-04-14",
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    "description": "<p>Marketing Director</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Summary</span></span></span><span> </span></p>\n<p><span><span>Lead global marketing for </span><span>Laura Ashley </span><span>across the UK and international markets</span><span>. </span></span><span> </span></p>\n<p><span> </span></p>\n<p><span><span>This role sets the global marketing direction, ensures brand consistency across licens</span><span>ee </span><span>partners</span><span>, and aligns </span><span>internal</span><span> teams and external parters to deliver cohesive, commercially relevant brand </span><span>activity</span><span>. </span></span><span> </span></p>\n<p><span> </span></p>\n<p><span><span>This position does not directly </span><span>operate</span><span> e-commerce but requires strong understanding of </span><span>social, </span><span>digital and marketplace ecosystems to guide partner execution. </span></span><span> </span></p>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Key </span><span>R</span><span>esponsibilities</span></span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Strategy &amp; Planning</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Define and lead the </span><span>global marketing strategy</span><span> across UK and Rest of World</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Translate brand positio</span><span>ning </span><span>into clear, executable plans across regions and partner</span><span>s.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Partner with US team to align global priorities, campaigns, and </span><span>messaging</span><span> </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Set </span><span>annual </span><span>and seasonal marketing </span><span>direction</span><span> tied </span><span>to </span><span>product launches</span><span> and retail calendars</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Own the </span><span>marketing channel mix, driving performance across social, content,</span><span>PR, influencers, partnerships, events, digital marketing, and retail</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Brand</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Own and evolve </span><span>brand guidelines </span><span>across all channels and markets</span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Act as final approval for </span><span>brand expression across campaigns, content, and partner activity </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure </span><span>consistent brand </span><span>execution</span><span> across all </span><span>licensing </span><span>and </span><span>retail partners </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Lead development of seasonal toolkits and brand assets for global</span><span> use </span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Marketing</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Guide marketing execution across a global network of licensing and retail partners</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Provide direction across key channels including social, PR, influencer, and partnerships</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure consistency across partner-operated e-commerce and digital platforms</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Lead concepting of global campaigns and key seasonal brand moments</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Oversee creative direction for content and brand imagery</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Identify</span><span> and develop partnerships and collaborations that support brand positioning</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure strong and consistent brand presence across cultural and commercial moments</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Social </span><span>&amp; PR</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Defin</span><span>e </span><span>global social strategy and content direction</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Oversee PR strategy and agency </span><span>relationships</span><span> </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Set frameworks for influencer activity and brand storytelling</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Establish performance tracking across social and PR</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Leadership &amp; General</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Lead and develop the UK marketing team</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure focus, prioritization, and alignment with global strategy</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Partner cross-functionally with Brand</span><span> Manage</span><span>ment</span><br><span>and </span><span>Desig</span><span>n </span><span>teams</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Act as the central marketing lead across internal and external stakeholders</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Key skills</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Experience </span><span>operating</span><span> within a global brand or licensing model</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong brand and creative judgment</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ability to lead through influence across partners and regions</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Deep understanding of modern marketing channels, particularly social and content</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Comfortable operating at both strategic and executional levels</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Location</span></span></span><span style=\"font-weight: bold\"><span><span>:</span></span></span><span><br></span><span><span>Home working / </span><span>London (Hammersmith) </span></span><span> </span></p>\n<p><span><span>Full time position, Monday – Friday 9.00 – 17.30</span></span><span> </span></p>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Reports to</span></span></span><span style=\"font-weight: bold\"><span><span>:</span></span></span><span><br><span>Chief</span><span> Marketing Officer, Marquee Brands</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Reports</span></span></span><span style=\"font-weight: bold\"><span><span>:</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Marketing Manager</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Associate Marketing Manager</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Graphic Designer</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Customer Service Assistant</span></span><span> </span></li>\n</ul>",
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