Principal Digital Optimization Strategist

{
  "content_hash": "23fa24cb718fa8f587779805a7f0c53a80048ae97c90d675b21e29e21565286e",
  "source_hash": "1e1d89e717266b7c53cf0062eb7387e8d01bd3b8597f1234393546fea4943a3e",
  "last_changed_at": "2026-05-30T06:02:10.312Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Boston, Massachusetts, United States",
    "city": "Boston",
    "region": "MA",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.8
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T09:28:31.058Z",
  "launch_scope": {
    "reason": "bamboohr_production_catalog",
    "included": true,
    "location": {
      "raw": "Boston, Massachusetts, United States",
      "city": "Boston",
      "region": "MA",
      "country": "United States",
      "is_remote": false,
      "confidence": 0.8
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": null,
  "salary_period": null,
  "workplace_type": null,
  "salary_currency": null
}

{}

{
  "list_job": {
    "id": "91",
    "isRemote": null,
    "location": {
      "city": null,
      "state": null
    },
    "atsLocation": {
      "city": "Boston",
      "state": "Massachusetts",
      "country": "United States",
      "province": null
    },
    "departmentId": "18553",
    "locationType": "1",
    "jobOpeningName": "Principal Digital Optimization Strategist",
    "departmentLabel": "Global Services",
    "employmentStatusLabel": "Full-Time"
  },
  "detail_errors": [],
  "detail_job_opening": {
    "location": {
      "city": null,
      "state": null,
      "postalCode": null,
      "addressCountry": null
    },
    "datePosted": "2026-04-29",
    "atsLocation": {
      "city": "Boston",
      "state": "Massachusetts",
      "country": "United States",
      "countryId": "1"
    },
    "description": "<p><span style=\"font-weight: bold\"><span><span>Who We Are</span></span></span><span> </span></p>\n<p><span><span>Fastr empower</span><span>s</span><span> </span><span>global brands and retailer</span><span>s to </span><span>m</span><span>ove at the speed of change, do more with less, and grow their</span><span> </span><span>business</span><span>es</span><span>. </span><span>Fastr is the only AI-first Digital Experience Platform (DXP) that </span><span>unifies insight and execution into one AI-native platform — so commerce teams can launch, test, personalize, and </span><span>optimize</span><span> every experience without developers or tech </span><span>bloat</span><span>.</span><span> </span></span><span><span>Our products power day-to-day execution and optimization.</span><span> </span><span>Our services accelerate adoption, outcomes, and scal</span><span>e. </span></span><span><span>Global brands like GE, Toys R Us, </span><span>Weber,</span><span> </span><span>Carhartt </span><span>and New Balance </span><span>trust </span><span>Fastr to </span><span>eliminate</span><span> bottlenecks and sell more</span><span>.</span><span> </span></span><span> </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>The Opportunity</span></span></span><span> </span></p>\n<p><span><span>Are you a data-driven strateg</span><span>ist</span><span><span> </span>with experience helping enterprise brands and eCommerce leaders<span> </span></span><span>optimiz</span><span>e</span><span><span> </span>their<span> </span></span><span>omnichannel<span> </span></span><span>experiences? Do you thrive in a fast-pa</span><span>c</span><span>ed environment where your efforts<span> </span></span><span>drive your customers</span><span>’</span><span><span> </span>success every day? Are you a super curious person who likes to be on the<span> </span></span><span>cutting edge</span><span><span> </span>of the intersection of technical innovation and business value creation?<span> </span></span><span>If you<span> </span></span><span>answer</span><span><span> </span>yes, we want you to join our team as a<span> </span></span><span>Principle Digital Optimization Strategist</span><span>!</span></span><span> </span></p>\n<p><br></p>\n<p><span><span>The<span> </span></span><span>Principl</span><span>e</span><span><span> </span></span><span>Digital<span> </span></span><span>Optimization</span><span><span> </span>Strategist</span><span><span> </span></span><span>is a customer-facing, market-driving subject matter expert who uses<span> </span></span><span>data analytics and consulting skills to design, implement, and<span> </span></span><span>optimize</span><span><span> </span>data-driven</span><span>,</span><span><span> </span></span><span>omnichannel<span> </span></span><span>programs that accelerate our clients</span><span>’</span><span><span> </span>ability to achieve<span> </span></span><span>business results. You will analyze customer data to create A/B tests and personalized campaigns, develop strategies<span> </span></span><span>for<span> </span></span><span>and</span><span><span> </span></span><span>client success, and<span> </span></span><span>provide</span><span><span> </span>ongoing guidance to maximize program ROI and<span> </span></span><span>conversion rate</span><span><span> </span>optimization (CRO)</span><span>.</span></span><span> </span></p>\n<p><span><span>Reporting into the<span> </span></span><span>Chief Customer Officer,</span><span><span> </span>this role sits at the intersection of<span> </span></span><span>customer advisory, digital optimization, and<span> </span></span><span>product marketing.<span> </span></span><span>You will split your time between hands-on customer engagement</span><span><span> </span>and consulting</span><span><span> </span>and advising the Fastr<span> </span></span><span>go-to-market<span> </span></span><span>and product teams to shape our narrative and inform our product roadmap.</span></span><span> </span></p>\n<p><span><span>You’ll</span><span><span> </span>serve as Fastr’s in-house<span> </span></span><span>digital</span><span><span> </span></span><span>optimization expert for both our customers and the market</span><span>,</span><span><span> </span>helping enterprise brands:</span></span><span> </span></p>\n<ul>\n<li><span><span>Identify</span><span><span> </span>growth and conversion opportunities</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Interpret digital performance data</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Turn insights into concrete testing and optimization strategies</span></span><span> </span></li>\n</ul>\n<p><span><br></span></p>\n<p><span><span>You’ll</span><span><span> </span>partner closely with Sales, Marketing, Customer Success, and Product to define and communicate the value of Fastr Optimize, lead thought</span><span>-</span><span>leadership initiatives, and guide brands toward smarter, faster digital decisions.</span></span><span> </span></p>\n<p><span><span>This role is ideal for someone who thrives at the crossroads of analytics and creativity</span><span>;</span><span><span> </span>someone who can talk shop with digital leaders, make sharp CRO recommendations, and confidently represent Fastr on webinars, at events, in customer workshops, and in executive conversations.</span></span><span> </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Key Responsibilities</span></span></span><span> </span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Digital</span><span><span> </span>Optimization Strategy</span><span>,</span><span><span> </span>Consulting</span><span><span> </span>&amp; Thought</span><span><span> </span>L</span><span>eadership</span></span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Deliver billable consulting engagements (e.g., optimization audits, strategy workshops, test planning, performance reviews).</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Onboard</span><span> new clients </span><span>by helping them </span><span>launch their </span><span>Digital </span><span>Optimization programs by understanding their needs, setting goals, and developing account plans.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Design, measure, and a</span><span>nalyze </span><span>Digital</span><span> Optimization program </span><span>effectiveness</span><span>, </span><span>and </span><span>leverage</span><span> AI-driven predictive analytics to </span><span>identify</span><span> </span><span>optimization opportunities</span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Create customized </span><span>user </span><span>segmentation </span><span>and personalization </span><span>strategies and tailor marketing campaigns to individual customer habits and preferences.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Conduct regular meetings and presentations to share findings and offer advice on how clients can improve their programs.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Work with internal </span><span>Fastr </span><span>teams and client teams to execute strategies and analyze results.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Focus on improving </span><span>conversation rates </span><span>and driving revenue growth through data-driven insights and personalized marketing.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Act as Fastr’s optimization thought leader, shaping how we talk about conversion, personalization, and performance across digital channels.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Participate in and host webinars, podcasts, events, and virtual roundtables as a subject matter expert.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Partner with Marketing to create high-impact content</span><span>, such as</span><span> blog posts, guides, playbooks, webinars, conference talks, and email/landing experiences</span><span>,</span><span> that build demand and positions Fastr as the expert in digital optimization.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Contribute to internal playbooks, sales training, and onboarding to strengthen </span><span>optimization</span><span> literacy and competitive awareness across the company.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Champion experimentation and data-driven decision making across marketing touchpoints and campaigns.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Support pre-sales conversations by reviewing prospect sites, </span><span>identifying</span><span> optimization opportunities, and </span><span>advising on</span><span> CRO, experimentation, and digital experience strategies.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Partner with Customer Success </span><span>leadership to design</span><span> post-sales advisory and light-touch strategic guidance that helps customers extract measurable value from Fastr Optimize.</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<ul>\n<li><span style=\"font-weight: bold\"><span><span>Product Marketing &amp; Competitive Enablement</span></span></span><span> </span></li>\n<li><span><span>Collaborate with Product, Sales, and Marketing to define Fastr </span><span>Optimize’s</span><span> positioning, messaging, and value propositions for our target verticals and personas.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Support the go-to-market teams in b</span><span>uild</span><span>ing</span><span> compelling sales decks, battlecards, competitive comparisons, and case studies that </span><span>showcase</span><span> optimization results and customer success.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Own and evolve competitive intelligence around players like VWO, Optimizely, and related tools</span><span>,</span><span> keeping Sales and Marketing current on the landscape and Fastr’s differentiators.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Translate customer feedback, market trends, and optimization insights into go-to-market strategies, content themes, and </span><span>enablement</span><span> assets.</span></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><br></span></span></p>\n<p><span style=\"font-weight: bold\"><span><span>What<span> </span></span><span>You’ll</span><span><span> </span>Bring</span></span></span><span> </span></p>\n<ul>\n<li><span><span>8+ years of </span><span>e</span><span>xperience </span><span>advising</span><span> enterprise ecommerce or retail brands on digital performance, experimentation, or optimization strategy</span><span> or leading a data-driven </span><span>omnichannel </span><span>team at enterprise ecommerce or retail brands</span><span>.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>A proven ability to translate data into action</span><span>. C</span><span>omfortable digging into performance metrics and turning them into clear recommendations, narratives, and next steps.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Excellent storytelling and presentation skills</span><span>.</span><span> </span><span>C</span><span>onfident speaking with </span><span>c-level </span><span>executives, leading webinars, interviewing customers, and representing Fastr as a thought leader.</span><span> </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>A passion for using AI to work smarter</span><span>.</span><span> </span><span>C</span><span>ontinuously experimenting with new tools, workflows, and methods to make insight generation and execution faster and sharper.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Curiosity, agility, and </span><span>a bias</span><span> toward action</span><span>.</span><span> </span><span>Y</span><span>ou love learning, testing, and iterating in a fast-paced environment, and </span><span>you’re</span><span> comfortable being hands-on and wearing multiple hats.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Demonstrated experience building positioning, messaging, and </span><span>enablement</span><span> materials that move deals forward and drive product adoption.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Proven experience </span><span>in product marketing, digital marketing, optimization/CRO, or digital strategy</span><span>,</span><span> ideally within SaaS, ecommerce, or a digital agency environment.</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong familiarity with analytics and experimentation tools such as GA4, Heap, VWO, Optimizely, or similar platforms.</span></span><span> </span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Why This Role Matters</span></span></span><span> </span></p>\n<p><span><span>Fastr Optimize is redefining what conversion intelligence means for enterprise commerce. The<span> </span></span><span>Digital<span> </span></span><span>Optimization Strategist role accelerates that mission by combining deep optimization<span> </span></span><span>expertise</span><span><span> </span>with the storytelling power of product marketing.</span></span><span> </span></p>\n<p><br></p>\n<p><span><span>You’ll</span><span><span> </span>shape how the market understands Fastr, how Sales tells the story, and how customers unlock their next wave of digital growth. As a key member of the<span> </span></span><span>go to market</span><span><span> </span>team</span><span>,<span> </span></span><span>you’ll</span><span><span> </span>influence strategy at the category, company, and customer levels while staying close enough to the work to see your ideas come to life.</span></span><span> </span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Apply now to take your career to the next level with Fastr!</span></span></span><span> </span></p>\n<p><span><span>Fastr is an Equal Opportunity Employer. We are excited to get to know you! </span></span><span> </span></p>",
    "compensation": null,
    "departmentId": "18553",
    "locationType": "1",
    "seekPromoted": false,
    "jobCategoryId": null,
    "jobOpeningName": "Principal Digital Optimization Strategist",
    "departmentLabel": "Global Services",
    "jobOpeningStatus": "Open",
    "minimumExperience": "Mid-level",
    "jobOpeningShareUrl": "https://getfastr.bamboohr.com/careers/91",
    "employmentStatusLabel": "Full-Time"
  }
}