Growth & Demand Generation Manager

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  "last_changed_at": "2026-05-30T05:52:20.730Z",
  "active_status": "active"
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  "location": {
    "raw": "NC, Charlotte",
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{
  "id": "2563029",
  "name": "Growth & Demand Generation Manager",
  "office": "NC, Charlotte",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-03-13T11:07:52+00:00",
  "seniority": "experienced",
  "department": "Sales US",
  "occupation": "business_development_and_new_accounts",
  "subcompany": "WSCAD Inc.",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": null,
      "value": "WSCAD builds electrical engineering software (CAD) used by machine builders worldwide. Our<br>platform is the only AI-driven electrical engineering system. To accelerate our growth in the U.S.,<br>we are hiring a Growth & Demand Generation Manager.<br><br>Your mission is simple: create a repeatable lead generation machine, build a predictable pipeline<br>of qualified leads for our sales team. This role is not about brand campaigns or marketing<br>creativity for its own sake. It is about measurable growth through data-driven marketing.<br><br>"
    },
    {
      "name": "What awaits you – Your responsibilities:",
      "value": "<strong>1. Pipeline Generation</strong><br>You are responsible for building a measurable lead generation engine. Your success metric is<br>qualified pipeline created, not impressions or clicks. Examples:<ul><li>LinkedIn campaigns targeting electrical engineering decision makers</li><li>Google Ads targeting electrical engineering software searches</li><li>industry newsletter sponsorships</li><li>retargeting funnels</li><li>email lead nurturing campaigns</li></ul><strong>2. Funnel Optimization</strong><br>You will continuously improve the funnel: traffic → leads → MQL → sales opportunities.<br>This includes:<ul><li>conversion optimization of landing pages</li><li>A/B testing of messaging and offers</li><li>campaign ROI analysis</li><li>improving cost per lead and cost per opportunity</li></ul><strong>3. Marketing Analytics</strong><br>Every activity must be measurable. You will:<ul><li>build dashboards for campaign performance</li><li>track CPL, CAC, pipeline contribution</li><li>identify which channels produce real opportunities</li><li>shut down underperforming campaigns quickly</li></ul><strong>4. Marketing Systems</strong><br>You will manage and optimize the marketing tech stack, including tools such as:<ul><li>HubSpot</li><li>CRM platforms such as Microsoft Dynamics or similar</li><li>marketing automation workflows</li><li>lead scoring and lead routing</li></ul>Clean data and measurable funnels are critical."
    },
    {
      "name": "What we expect – Your qualifications:",
      "value": "You are likely a performance marketer or growth marketer, not a traditional brand marketer. <br>If you enjoy dashboards, conversion funnels, and performance optimization more than brainstorming<br>slogans, you will fit well here.<ul><li>2–8 years of experience in B2B digital marketing</li><li>experience generating pipeline for SaaS or technical products</li><li>strong analytical skills and comfort with marketing data</li><li>experience managing paid acquisition channels</li><li>experience building dashboards and campaign performance reports</li><li>familiarity with marketing automation and CRM systems</li></ul>We are looking for someone who: measures everything, runs structured experiments, and makes<br>decisions based on data<br><br><strong>What We Are NOT Looking For</strong><br>This role is not a creative marketing position. We are not looking for someone who:<ul><li>runs campaigns without measurable outcomes</li><li>prioritizes brand awareness over pipeline</li><li>relies on marketing intuition rather than data</li></ul>"
    },
    {
      "name": "Why This Role Is Interesting",
      "value": "<ul><li>direct impact on revenue growth</li><li>work on a highly technical, AI-driven software product for engineers</li><li>significant autonomy to build the marketing engine</li><li>opportunity to shape the U.S. growth strategy</li></ul>"
    },
    {
      "name": "Benefits",
      "value": "<ul><li><span style=\"color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">Competitive salary with performance-based bonus</span></li><li><span style=\"color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">Flexible working hours and hybrid work options</span></li><li><span style=\"color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">Comprehensive benefits package (health, dental, vision, 401(k))</span></li><li><span style=\"color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">Ongoing training and professional development programs (Onboarding in Munich, Germany)</span></li><li><span style=\"color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">Career growth opportunities in a fast-growing international company</span></li><li><span style=\"color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;\">A collaborative, innovative, and supportive team culture</span></li></ul>"
    }
  ],
  "occupationCategory": "sales_and_business_development",
  "recruitingCategory": "Mitarbeiter"
}