E-Commerce Executive

RESPONSIBILITIES The role reports to Social E-commerce Manager. Your focus: Develop and implement KOL screening strategies tailored for Coty luxury beauty brands, ensuring alignment with brand positioning, target audience and business objectives. Leverage existing KOL network and industry resources to establish and maintain connections with suitable live streamers, drive cooperation negotiation and partnership execution. Manage and nurture strong relationships between Coty brands and KOLs, safeguard brand interests, cooperation terms and campaign benefits throughout collaboration. Organize regular workshops and communication sessions to exchange insights between brand side and KOL ecosystem, share market trends, platform updates and performance feedback. Ensure Coty brands stay adaptive and competitive in the live streaming ecosystem by tracking industry dynamics and optimizing cooperation models accordingly. YOU ARE A COTY FIT As an experienced role, you get energy from working in a fast-paced, diverse and international environment. Other than that, you: 2-3 years of working experience in beauty & skincare industry, with solid experience in KOL live streaming operations in Tmall and Douyin platform. Proven ability to communicate effectively with internal cross-functional teams, external KOL partners and e-commerce platforms. English proficiency in reading and writing, able to use English as a working language. Familiar with live streaming ecosystem, major e-commerce/live streaming platforms and beauty KOL landscape. Strong interpersonal skills, negotiation capacity and relationship management mindset. Results-oriented with good sense of brand image and cooperation details. Experience in luxury beauty or FMCG industry is highly preferred. OUR BENEFITS As our this role, some of the benefits you will receive are: A salary that matches your knowledge and experience Great holiday benefits Comprehensive medical and commercial insurance Fair rewards given based on performance and individual abilities ABOUT COTY Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty! For additional information about Coty Inc., please visit www.coty.com/your-career .

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