Director of Marketing & Communications

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    "location": {
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    "datePosted": "2026-03-16",
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    "description": "<p><span style=\"font-weight: bold\">WHO WE ARE</span></p>\n<p><span>Our roots stretch back to 1911, when we were founded in Canada as an evangelism and Scripture distribution ministry led by a national membership of volunteers. Over the decades our ministry has broadened to inviting women and men of all vocations to share the gospel with innovative new Scripture resources alongside local church partners. In 2015, ShareWord Global was launched to help expand the work in more regions within Canada and around the world.</span><br></p>\n<p><span>ShareWord Global (SWG) is a ministry committed to engaging the global Church to do one simple thing: go! Our mission is to ignite and fuel a passion in people’s hearts to share the gospel—training and equipping them, as a community of believers, to effectively introduce people to Jesus through God’s Word. SWG fuels the movement to “go!” and reach more people with the gospel through relational evangelism and training, innovative Scripture resources, and by partnering with local churches worldwide.</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">WHAT WE DO</span><br></p>\n<p><span>Through partnerships with local church and other like-minded ministries, we equip Christians of all nations with evangelism training and Scripture materials, so they can feel more empowered to share the gospel in their communities. We ignite and fuel a passion in people’s hearts to share the gospel as a community of believers. Because together, we can tell the world.</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">OUR MISSION</span></p>\n<p><span>We are committed to growing a community of Christians, unleashed to share the Good News of Jesus Christ through a combination of training, Scripture resources, and outreach opportunities.</span><br></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">OUR VISION</span><br></p>\n<p><span>Until the Good News that was shared with us, is shared with all.</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">THE OPPORTUNITY</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>The Director of Marketing's role is t</span><span>o oversee and direct the marketing and communications of ShareWord Global. The role is responsible for developing and executing the strategy to maintain consistency, increase and improve external perception of the organization, handle public relations</span><span>,</span><span> and build brand persona. Through team leadership, senior leadership collaboration</span><span>,</span><span> and influence by example, this role ensures the internal and external persona of the organization is consistent with the strategic goals and sustainability determined by the </span><span>Executive </span><span>Leadership Team</span><span> (</span><span>E</span><span>LT)</span><span>.</span></span></p>\n<p><span><br></span></p>\n<p><span><span style=\"font-weight: bold\">Employment Type:</span> Full Time</span></p>\n<p><span><span style=\"font-weight: bold\">Term:</span> Permanent</span></p>\n<p><span><span style=\"font-weight: bold\">Vacancy Status:</span> Open - New</span></p>\n<p><span><span style=\"font-weight: bold\">Location:</span> Hybrid</span></p>\n<p><span><span style=\"font-weight: bold\">Reporting to:</span> VP of Marketing &amp; Communications</span></p>\n<p><br></p>\n<p><span>The use of AI technology is not being used in the hiring process.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-weight: bold\">KEY RESPONSIBILITIES</span><br></p>\n<ol></ol>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\"><span style=\"font-weight: bold\">Strategic Planning</span><span style=\"font-weight: bold\">&amp; Support</span> (20%)</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Develop and refine long</span><span>term marketing strategies that advance ShareWord Global’s mission and support organizational growth objectives</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead annual and quarterly planning cycles, setting clear KPIs, milestones, and performance expectations.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Identify strategic opportunities for ministry partnerships</span><span> that foster</span><span> audience expansion and message amplification.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span> </span><span>L</span><span>eadership</span><br><span>as</span><span> an</span><span> internal expert in shaping strategic marketing and communications materials</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>C</span><span>ontinual growth and research into best practices, future innovations and industry standards for organizational growth as it pertains to areas of responsibility</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Oversight of budget lines to support the </span><span>plans in partnership with Managers and VP, Marketing &amp; </span><span>Communications</span></span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Department Leadership &amp; Management (20%)</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Set clear expectations, provide regular feedback, and foster a culture of collaboration and innovation.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Oversee recruitment, onboarding, and professional development planning within the team.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Encourage cross-team cohesion between marketing, digital, fundraising, and ministry operations.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Resolve challenges proactively and maintain team alignment with mission and organizational priorities.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Develop and implement internal communications to contribute to a collaborative, valued and informed employee culture</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Model Christian servant leadership</span></span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><br></span></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Market Research, Analytics, and Reporting</span> (20%)</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Oversee</span><span> ongoing research into audience needs, ministry opportunities, donor behavior, and market dynamics.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Oversee analytics across digital channels, campaigns, and lead</span><span>generation efforts to inform decision</span><span>making.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>D</span><span>rive the development of </span><span>dashboards and reporting frameworks that provide clarity on performance, trends, and opportunities.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Use insights to segment audiences, refine messaging, and improve supporter journeys.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Evaluate regional differences to adapt strategies for specific markets—especially in expansion regions.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Present findings to executive leadership to guide organizational strategy and forecasting.</span> </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Brand &amp; Campaign Marketing (20%)</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Oversee the stewardship and evolution of ShareWord Global’s brand identity across </span><span>strategic</span><span> channels and regions.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead the development of integrated marketing campaigns that drive awareness, engagement, and donor support.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ensure all creative assets adhere to brand guidelines and reflect the organization’s tone, mission, and values.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Guide content strategy across digital, print, video, and event platforms to maintain consistent storytelling.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Manage agency and vendor relationships to ensure quality, brand alignment, and efficient delivery.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Monitor campaign performance and adjust messaging or tactics to maximize impact and ROI.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Product Management (20%)</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Guide the development, positioning, and lifecycle of ShareWord Global’s ministry products and evangelism tools.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Collaborate with ministry and creative teams to ensure products meet the needs of both partners and end users.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Conduct user feedback sessions to refine products and improve accessibility, functionality, and relevance.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Coordinate launches and go</span><span>to</span><span>market strategies for new resources or program updates.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Ensure product messaging aligns with brand values and resonates with global audiences.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Analyze product performance and usage to determine enhancements or retirement of underperforming offerings.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">General Responsibilities (or soft skills)</span></p>\n<ul>\n<li>Strategic</li>\n<li>Leader and mentor</li>\n<li>Communicative and collaborative</li>\n<li>Creative</li>\n<li>Adaptable and flexible</li>\n<li>Strong management skills</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">QUALIFICATIONS &amp; SKILLS</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">1. Education &amp; Professional Background</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Bachelor’s degree</span><span> in Marketing, Communications, Public Relations, Business, or related field.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Master’s degree</span><span> in marketing, nonprofit leadership, or business is an asset but not required.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">5–10 years of progressive experience</span><span> in marketing, communications, or brand leadership.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Familiarity with </span><span style=\"font-weight: bold\">fundraising and donor engagement</span><span> practices.</span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">2. Marketing &amp; Communications Expertise</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Proven ability to lead brand development, creative direction, and storytelling for mission-driven audiences.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Strong understanding of digital marketing, including:</span></span></li>\n</ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Content strategy</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Email marketing</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>SEO/SEM</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Web analytics</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Social media</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Online advertising</span></span></li>\n</ul>\n</li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Experience managing multi-channel campaigns (digital + print + events).</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Skilled at copywriting and editing for donor, church, volunteer, and stakeholder audiences.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Ability to manage or oversee:</span></span></li>\n</ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Video production</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Graphic design</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Website content</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Media relations</span></span></li>\n</ul>\n</li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">3. Leadership &amp; Team Management</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Experience supervising staff, volunteers, or contractors (designers, writers, agencies).</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Ability to cast vision, develop strategy, and execute complex plans.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Strong project management skills and ability to prioritize across competing deadlines.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Budget management experience—planning, forecasting, reporting.</span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">4. Strategic &amp; Analytical Skills</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Comfortable analyzing marketing metrics, donor behavior, and growth trends.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Ability to translate insights into actionable strategy.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Experience measuring ROI for campaigns, events, and programs.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Strategic thinker with a strong grasp of audience segmentation (donors, churches, partners, volunteers).</span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">5. Ministry &amp; Mission Alignment</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Demonstrated </span><span style=\"font-weight: bold\">Christian faith</span><span> and commitment to the mission and values of the ministry.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Understanding of church culture, ministry language, and faith-based audiences.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Ability to craft messaging rooted in Scripture, compassion, and the organization’s theological perspective (if applicable).</span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">6. Interpersonal &amp; Communication Strengths</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Excellent written, verbal, and presentation skills.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Ability to collaborate cross-functionally with fundraising, programs, executive leadership, and field teams.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>High emotional intelligence and sensitivity when communicating with internal and external audiences</span></span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">7. Technical Skills</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Depending on the organization, typical competencies include:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Email platforms (Mailchimp, HubSpot, Constant Contact)</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Social media management tools (Hootsuite, Sprout, Meta Business Suite)</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Adobe Creative Cloud familiarity</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Basic design ability (even if not primary responsibility)</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span>Analytics platforms (Google Analytics, Meta Insights)</span></span></li>\n</ul>\n<p><br></p>\n<p><span>ShareWord Global is an evangelical Christian ministry, dedicated to sharing the Word of God with the world. As a Christian evangelical ministry, candidates must be able to demonstrate a personal commitment to Jesus Christ, and identify with our Mission and Statement of Faith.</span></p>\n<p><span> </span></p>\n<p><span>We offer a competitive compensation package and benefits.</span></p>\n<p><span> </span></p>\n<p>All applicants are welcome. ShareWord Global is committed to ensuring equal access and participation for people with disabilities. </p>\n<p><br></p>\n<p><span>We sincerely thank all those who apply, however only those considered for an interview will be contacted.</span></p>",
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