Associate Director, Paid Social Strategy (Remote)

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    "description": "<p><span style=\"font-size: 12pt; font-weight: bold\">Who We Are:</span><a href=\"https://delveaccount.bamboohr.com/hiring/jobs/edit/369\" target=\"_blank\" rel=\"noopener noreferrer\"><br></a></p>\n<p><span style=\"font-size: 10pt\">At Delve Deeper, we are a performance media agency specializing in the charity and nonprofit sector, partnering with organizations that invest $5M to $20M annually in media. We help mission-driven teams maximize their impact through advanced digital strategies designed to deliver measurable, scalable results.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">Our capabilities span advanced reporting and analytics, intent-based audience segmentation, full-service digital media management, and personalized creative—giving our partners a comprehensive, data-driven approach to growth.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">At Delve Deeper, we’re not a typical vendor. We act as a strategic partner, working alongside organizations to solve complex media challenges and translate them into clear, measurable outcomes. Backed by a leadership team with decades of hands-on experience, Delve Deeper is recognized as a trusted voice within the charity community.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">Delve Deeper has also been recognized as Built In Colorado’s “Best Places to Work” for five consecutive years, reflecting a culture that prioritizes both performance and people. We emphasize professional development in an environment where every team member can make a meaningful impact. We’re deeply committed to supporting our team through self-care, family, community, and career growth. As a privately owned company, we move quickly—free from red tape—and create clear paths for advancement for those driven to succeed.</span></p>\n<p><br><span style=\"font-weight: bold\">Here's What We're Looking For: </span></p>\n<p><span style=\"font-size: 10pt\">We’re looking for an Associate Director, Paid Social Strategy who thinks like an investor, not a platform operator.</span></p>\n<p><span style=\"font-size: 10pt\">You don’t rely on automation or default recommendations. You use platforms like Meta, TikTok, LinkedIn, and Reddit as tools—but you’re the one setting the direction. You combine data, testing, and creative thinking to drive real business outcomes, not just platform-reported performance.</span></p>\n<p><span style=\"font-size: 10pt\">At Delve Deeper, everything is driven by a<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">Start / Stop / Scale</span><span style=\"font-size: 10pt\"><span> </span>mindset. You’re constantly asking:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">What should we<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">start</span><span style=\"font-size: 10pt\"><span> </span>testing next?</span></li>\n<li><span style=\"font-size: 10pt\">What should we<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">stop</span><span style=\"font-size: 10pt\"><span> </span>doing because it’s diluting performance?</span></li>\n<li><span style=\"font-size: 10pt\">What should we<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">scale</span><span style=\"font-size: 10pt\"><span> </span>because it’s working?</span></li>\n</ul>\n<p><span style=\"font-size: 10pt\">This is a leadership role within a pod structure. You’ll own performance across multiple accounts, guide specialists, and ensure every dollar is allocated with intention.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Here’s What You’ll Do:</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">1. Own Performance (Start / Stop / Scale)</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Act as the decision-maker for where ad spend goes and why</span></li>\n<li><span style=\"font-size: 10pt\">Continuously<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">start</span><span style=\"font-size: 10pt\"><span> </span>new tests based on clear hypotheses and business goals</span></li>\n<li><span style=\"font-size: 10pt\">Confidently<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">stop</span><span style=\"font-size: 10pt\"><span> </span>tactics that dilute true ROI—even if they look strong in platform metrics</span></li>\n<li><span style=\"font-size: 10pt\">Aggressively<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">scale</span><span style=\"font-size: 10pt\"><span> </span>proven audiences, creatives, and placements until diminishing returns</span></li>\n<li><span style=\"font-size: 10pt\">Treat every account like an investment portfolio—balancing efficiency and growth</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">2. Lead a Pod</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Manage and mentor a small team of specialists (typically 2–3)</span></li>\n<li><span style=\"font-size: 10pt\">Set priorities and ensure the pod is aligned around a clear<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">Start / Stop / Scale</span><span style=\"font-size: 10pt\"><span> </span>roadmap</span></li>\n<li><span style=\"font-size: 10pt\">Delegate work and QA not just for accuracy, but for quality of thinking</span></li>\n<li><span style=\"font-size: 10pt\">Own performance across multiple clients and ensure each has a clear path to hitting targets</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">3. Design Paid Social Systems</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Build account structures that support continuous<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">testing (Start), pruning (Stop), and scaling (Scale)</span></li>\n<li><span style=\"font-size: 10pt\">Translate real-world audiences into platform-targetable segments</span></li>\n<li><span style=\"font-size: 10pt\">Balance automated discovery (broad targeting, CBO, Advantage+) with disciplined funnel structure</span></li>\n<li><span style=\"font-size: 10pt\">Improve performance through better inputs: conversion signals, audiences, creative, and data feedback loops</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">4. Drive Creative &amp; Audience Strategy</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Develop and test messaging frameworks tied to audience motivations</span></li>\n<li><span style=\"font-size: 10pt\">Continuously<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">start</span><span style=\"font-size: 10pt\"><span> </span>new creative angles,<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">stop</span><span style=\"font-size: 10pt\"><span> </span>fatigued or low-quality messaging, and<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">scale</span><span style=\"font-size: 10pt\"><span> </span>winning concepts</span></li>\n<li><span style=\"font-size: 10pt\">Treat creative as a performance system—not just assets</span></li>\n<li><span style=\"font-size: 10pt\">Partner closely with creative teams to guide direction and iteration</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">5. Turn Data Into Insight</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Go beyond reporting to explain what’s driving performance and what actions to take next</span></li>\n<li><span style=\"font-size: 10pt\">Connect platform metrics to real business outcomes like revenue, LTV, and customer quality</span></li>\n<li><span style=\"font-size: 10pt\">Identify when to<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">start, stop, or scale</span><span style=\"font-size: 10pt\"><span> </span>based on data—not assumptions</span></li>\n<li><span style=\"font-size: 10pt\">Provide clear, actionable insights that inform both internal decisions and client conversations</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">6. Build &amp; Elevate the Team</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Coach specialists to think in terms of investments and tradeoffs—not just execution</span></li>\n<li><span style=\"font-size: 10pt\">Reinforce the<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">Start / Stop / Scale</span><span style=\"font-size: 10pt\"><span> </span>mindset in how the team approaches every decision</span></li>\n<li><span style=\"font-size: 10pt\">Provide feedback that improves judgment, ownership, and strategic thinking</span></li>\n<li><span style=\"font-size: 10pt\">Contribute to systems, training, and best practices across the team</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Here’s What You Bring:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">3–6 years of experience</span><span style=\"font-size: 10pt\"><span> </span>in paid social, performance marketing, or a similar analytical role</span></li>\n<li><span style=\"font-size: 10pt\">Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)</span></li>\n<li><span style=\"font-size: 10pt\">Strong analytical thinking and comfort working with data to drive decisions</span></li>\n<li><span style=\"font-size: 10pt\">Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)</span></li>\n<li><span style=\"font-size: 10pt\">A structured approach to testing and optimization using a Start / Stop / Scale mindset</span></li>\n<li><span style=\"font-size: 10pt\">Attention to detail and a high standard for accuracy</span></li>\n<li><span style=\"font-size: 10pt\">Comfort managing multiple accounts and priorities at once</span></li>\n<li><span style=\"font-size: 10pt\">A collaborative mindset with the ability to lead and develop others</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">How Success Is Measured:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Client ROI/ROAS, CPA/CAC, and growth targets are consistently met or improved</span></li>\n<li><span style=\"font-size: 10pt\">Clear<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">Start / Stop / Scale</span><span style=\"font-size: 10pt\"><span> </span>decisions drive performance over time</span></li>\n<li><span style=\"font-size: 10pt\">Campaigns become more efficient—not just larger</span></li>\n<li><span style=\"font-size: 10pt\">Creative systems produce repeatable winners</span></li>\n<li><span style=\"font-size: 10pt\">Team members show growth in thinking, ownership, and execution </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">What Delve Deeper Offers:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Health Benefits:</span><span style=\"font-size: 10pt\"><span> </span>Comprehensive (100% company-paid) health coverage for employees &amp; their families, including medical, dental, and vision insurance. We also offer FSA and HSA health options with a company contribution.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Other Benefits:</span><span style=\"font-size: 10pt\"><span> </span>Life Insurance and Disability Coverage</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Retirement Plan:</span><span style=\"font-size: 10pt\"><span> </span>401(k) plan with a 4% match/company contribution</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Paid Time Off (PTO):</span><span style=\"font-size: 10pt\"><span> </span>Generous vacation, sick leave, and paid holidays</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Parental Leave:</span><span style=\"font-size: 10pt\"><span> </span>Up to 3 months of paid time off for new parents</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Wellness Program:</span><span style=\"font-size: 10pt\"><span> </span>$1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)</span><br><span style=\"font-size: 10pt\"><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Compensation:</span></p>\n<p><span style=\"font-size: 10pt\">This role offers a base salary range of $100,000 to $125,000, plus bonus plan. The annual performance-based bonus program rewards both individual results (sales targets, new business) and company-wide success, with significant upside for exceptional performance.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\"><span style=\"font-weight: bold\">Delve Deeper is an equal opportunity employer. We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve Deeper strives to create a culture of unity and respect, and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate, and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.</span></span></p>",
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