Senior SEO Consultant

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Candidates need to have hands-on experience of improving client rankings and visibility in the search engines and collaborate with SME’s in paid search, content, development teams and analytics.&nbsp;&nbsp;</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">Senior SEO Consultants are&nbsp;responsible for supporting SEO strategy with hands-on activities such as keyword research and analysis, search insights, content gap analysis, technical site audits, off-site brand assets, creating page-level recommendations, competitive assessments and briefs/requirements for implementation, and managing reporting.&nbsp;</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Candidates should possess a very strong understanding of the search engine marketing industry across keywords and content, technology and off-page assessments. Candidates should enjoy problem-solving while developing their SEO and consulting skillsets.&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">Duties and Responsibilities</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Understand clients’ organic growth and marketing objectives to support SEO strategy execution lead by SEO Lead/Manager - as it relates to their products, industry and larger business goals.</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources. This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors.&nbsp;</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc.&nbsp;</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams.</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs.</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences.&nbsp;</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Provide detailed page-level recommendations and strategic briefs, supporting content optimization and creation.&nbsp;</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities.</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues.&nbsp;</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms.&nbsp;</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach.&nbsp;</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Audit brands external digital footprint to improve overall brand presentation.&nbsp;</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Update reports and dashboards for SEO performance in primarily in Google Looker Data Studio and Excel using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb).</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Identify new and emerging opportunities in search, best practices, and industry updates.</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;--listitem-marker-color:#000000;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Develop insights and actions based on qualitative and quantitative data analysis.</span><br><br><br><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">Qualifications</strong></b></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Passionate about Digital Marketing, SEO/Search and desire to learn, experiment and innovate, to not only make an impact for our clients, but drive personal growth</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Proven SEO experience, 4-6 years</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Subject matter expert understanding of technical and content elements that impact organic search performance rankings</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Proficient in identifying issues and areas of improvement with SEO performance</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience with website analytics tools (e.g, Google Analytics, Adobe Analytics etc.)</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Working knowledge of HTML, CSS, JavaScript, and LLM prompt development and constraints as it relates to SEO</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Knowledge of organic search ranking factors and search engine algorithms, with a desire to stay up-to-date on the latest in the Digital Marketing and SEO industry</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Previous experience working across multiple brands or enterprise websites highly desired</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Enjoy working in a fast-paced, collaborative environment; exceptional organizational skills, multi-tasking capabilities, and attention to detail&nbsp;</span></li><li style=\"color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Excellent communication skills (verbal and written)</span></li></ul>",
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