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    "requisitionDescription": "<div><p style=\"margin-left:0in;\" data-pasted=\"true\"><strong>🎨 Job Title: Marketing and Branding Coordinator</strong></p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\">🏢 About Nassau Candy Nassau Candy is a premier wholesale manufacturer and distributor of specialty confections, gourmet foods, and promotional products. With a long-standing reputation for innovation and quality, we bring trend-forward products to market across retail, seasonal, and specialty channels.</p><p style=\"margin-left:0in;\"><strong>📍 Location: Hicksville, NY</strong></p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\">🎯 Position Overview The Marketing and Branding Coordinator plays a key role in supporting Nassau Candy&rsquo;s brand, product, and marketing initiatives. Reporting to the Director of Brand Strategy, this position partners cross-functionally with Marketing, Merchandising, Creative, Production, and external suppliers to support go-to-market execution across in-house brands, seasonal programs, and distributed products.</p><p style=\"margin-left:0in;\">This is a highly collaborative, deadline-driven role ideal for a detail-oriented, organized professional who thrives in fast-paced environments and enjoys managing multiple projects simultaneously.</p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><u>🧩 Key Responsibilities</u></p><p style=\"margin-left:0in;\">🎯 Brand, Marketing &amp; Product Development &bull; Observe, analyze, and report on market, consumer, and competitor trends &bull; Research trends and competitors for innovation concepts and flavor profile introductions &bull; Support creative ideation, product naming, and product copy development &bull; Assist in managing product development from initial concept through final production while adhering to launch calendars &bull; Partner with leadership to help establish and maintain brand guidelines, metrics, and standards</p><p style=\"margin-left:0in;\">📅 Marketing Calendar &amp; Launch Management &bull; Maintain full ownership of the Marketing calendar, including timelines, milestones, and deadline management &bull; Provide go-to-market launch support for in-house branded products, seasonal assortments, and distributed items &bull; Support digital launches and development of sell sheets and launch materials for the sales team</p><p style=\"margin-left:0in;\">🤝 Cross-Functional &amp; Merchant Collaboration &bull; Serve as a primary point of contact with the merchant team for sample requests and in-stock availability for email and promotional announcements &bull; Own Jotform processes related to marketing, sampling, and internal requests &bull; Act as a liaison across departments to ensure deadlines are met for both seasonal and everyday assortments</p><p style=\"margin-left:0in;\">🛍️ Item &amp; Catalog Management &bull; Oversee timely completion of all item setup and maintenance on the company website, including product descriptions, photography, SEO optimization, meta descriptions, and product attributes &bull; Ensure timely launch of seasonal catalogs by coordinating between merchants and the digital marketing team &bull; Manage samples, SKU lists for landing pages, and completion of copy and metadata for seasonal programs</p><p style=\"margin-left:0in;\">🎤 Tradeshow, Presentation &amp; Media Support &bull; Assist in planning and execution of the tradeshow program, including Gourmet Food and Sweets &amp; Snacks trade shows &bull; Support creation of new business presentations and coordinate samples as needed &bull; Assist in writing and coordinating press releases for company news and product launches, including sampling when required</p><p style=\"margin-left:0in;\">🎨 Creative &amp; Production Coordination &bull; Serve as a liaison with the creative team to execute brand vision across packaging and marketing materials &bull; Coordinate artwork execution with proper die lines, fills, and production requirements</p><p style=\"margin-left:0in;\">📊 Project &amp; Account Support &bull; Maintain organization of development timelines, documentation, and approvals &bull; Support reporting and tracking related to product launches and brand initiatives &bull; Assist on select key accounts as needed &bull; Ensure accuracy, follow-through, and brand alignment across all assigned projects</p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><u>✅ Qualifications</u></p><p style=\"margin-left:0in;\">Minimum of 3 years of product development, process development, or related experience in CPG or a similar field &bull; Experience with retail merchandising, marketing, and/or social media &bull; Strong interest in trend research and competitive analysis &bull; Excellent organizational skills with the ability to manage multiple projects simultaneously &bull; Strong analytical, research, and computer skills &bull; Effective communication skills (written, verbal, interpersonal, and presentation) &bull; Ability to work autonomously in a fast-paced, high-performing environment &bull; Food &amp; Beverage industry experience strongly preferred</p><p style=\"margin-left:0in;\">💡 Soft Skills &bull; Highly organized and detail-oriented &bull; Proactive, adaptable, and solutions-focused &bull; Strong collaborator with cross-functional teams &bull; Curious, creative, and trend-driven mindset</p><p style=\"margin-left:0in;\">🎁 What We Offer 💰 Competitive compensation 🏖️ Paid holidays and vacation 🩺 Medical, dental, vision, AFLAC, and pet insurance 📈 401(k) plan 🚀 Entrepreneurial, collaborative work environment 🛍️ Employee discounts&hellip;and more!</p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\">⚖️ Equal Opportunity Statement Nassau Candy is an Equal Opportunity Employer and is committed to fostering a diverse and inclusive workplace.</p></div>\n",
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