Retail Marketing Manager, SRA

Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: Runner First We act in the best interest of the runner Word is Bond We do what we say we’ll do Champion Heart We give our all in everything we do There is no “I” in Run We stay generous with our humanity Keep Moving We find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there. At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors. Your Responsibilities: RETAIL CHANNEL EXECUTION & PROGRAM DELIVERY • Own the execution and delivery of the Retail Marketing strategy for select SRA Key Accounts (e.g., Fleet Feet) and lead cross-account initiatives that scale across the channel and are aligned to brand and business objectives. • Act as a key driver of Specialty/SRA channel strategy execution, contributing retailer insights, leveraging performance data and marketing trends to help shape priorities, programs and investment decisions. • Own end-to-end cross-functional tactical planning for key stories (e.g., Apparel), partnering with Integrated Marketing and other NA Marketing channels to ensure alignment and execution across retail. • Co-lead execution of go to market strategy for Specialty channel both internally, at sell-in and the presentation of our plans at bi-annual sales meetings and key account sell-ins • Serve as subject matter expert in the Specialty channel and Apparel, bringing deep understanding of the runner, retail landscape, and account needs to influence strategy and execution. • Identify opportunities to scale successful programs and insights across accounts and the broader channel, influencing channel-wide direction. • Oversight of key Retail Marketing programs and projects from brief-in to in-market execution. (Examples include but are not limited to: Retail go-to-market planning, Run Happy Shop program, Retail In-Store Fixture program, Retail Pop-Ups, Brooks Trailhead, Retailer Direct Mail catalogs, Key Account Future Planning .) INTERNAL INFLUENCE & ALIGNMENT • Partner with Specialty Sales Management team to align marketing strategies with business goals and retailer needs, acting as a key thought partner in account planning. • Partner with internal teams, external agencies and vendors to develop and manage program timelines, ensuring key stakeholders and channel owners provide feedback at designated gates and are kept well informed of progress. Key stakeholders will include US marketing teams as well US sales team and key retailers. • Provide guidance, mentorship and thought partnership to Retail Marketing Leads on select Key Account planning and execution ACCOUNT MANAGEMENT • Own investment decisions and budget allocation for assigned accounts and initiatives, ensuring effective use of resources and strong return on investment • Act as primary marketing contact with key account partners, and travel to presentations with sales as needed to present marketing programs designed to support increase sell-in and eventually sell-through Qualifications: • Bachelor’s degree in marketing/sales or related field or equivalent combination of education and/or experience • 7+ years direct experience in a retail marketing and/or retail promotions related role, preferably in an active lifestyle environment • Understanding of retail merchandising, promotional timelines, sourcing of retail collateral, and conceptual marketing • Strong interpersonal and presentation skills • Understanding of budget management and sourcing • Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication. • Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another. • Proficient in Microsoft Word, PowerPoint, Excel, Outlook. • A demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary. • Ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community. • Embraces and lives the Brooks values! • 20% Travel.

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      "text": "Your Responsibilities:",
      "content": "<div>RETAIL CHANNEL EXECUTION &amp; PROGRAM DELIVERY<br>• Own the execution and delivery of the Retail Marketing strategy for select SRA Key Accounts (e.g., Fleet Feet) and lead cross-account initiatives that scale across the channel and are aligned to brand and business objectives.<br>• Act as a key driver of Specialty/SRA channel strategy execution, contributing retailer insights, leveraging performance data and marketing trends to help shape priorities, programs and investment decisions.<br>• Own end-to-end cross-functional tactical planning for key stories (e.g., Apparel), partnering with Integrated Marketing and other NA Marketing channels to ensure alignment and execution across retail.<br>• Co-lead execution of go to market strategy for Specialty channel both internally, at sell-in and the presentation of our plans at bi-annual sales meetings and key account sell-ins<br>• Serve as subject matter expert in the Specialty channel and Apparel, bringing deep understanding of the runner, retail landscape, and account needs to influence strategy and execution.<br>• Identify opportunities to scale successful programs and insights across accounts and the broader channel, influencing channel-wide direction.<br>• Oversight of key Retail Marketing programs and projects from brief-in to in-market execution. (Examples include but are not limited to: Retail go-to-market planning, Run Happy Shop program, Retail In-Store Fixture program, Retail Pop-Ups, Brooks Trailhead, Retailer Direct Mail catalogs, Key Account Future Planning .)</div>\n<div>&nbsp;</div>\n<div>INTERNAL INFLUENCE &amp; ALIGNMENT<br>• Partner with Specialty Sales Management team to align marketing strategies with business goals and retailer needs, acting as a key thought partner in account planning.<br>• Partner with internal teams, external agencies and vendors to develop and manage program timelines, ensuring key stakeholders and channel owners provide feedback at designated gates and&nbsp;are kept well informed of progress. Key stakeholders will include US marketing teams as well US sales team and key retailers.<br>• Provide guidance, mentorship and thought partnership to Retail Marketing Leads on select Key Account planning and execution</div>\n<div>&nbsp;</div>\n<div>&nbsp;ACCOUNT MANAGEMENT<br>• Own investment decisions and budget allocation for assigned accounts and initiatives, ensuring effective use of resources and strong return on investment<br>• Act as primary marketing contact with key account partners, and travel to presentations with sales as needed to present marketing programs designed to support increase sell-in and eventually sell-through</div>"
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