Franchise Marketing Strategist

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    "ExternalDescriptionStr": "<p><span style=\"font-size: 10pt;\">This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a focused go-to-market strategy. The Franchise Marketing Strategist will shape and execute B2B initiatives that empower franchise-focused sales teams to drive measurable revenue growth across franchisors and franchisees nationwide.</span></p><p><span style=\"font-size: 10pt;\">This role will own the development of end-to-end lead funnel strategies that identify, engage, and convert both franchisor- and franchisee-level opportunities into long-term DMS omni-channel customers. These solutions span search, social, reputation management, targeted display, website design, and other digital offerings designed to deliver powerful, scalable results for multi-location brands.</span></p><p><span style=\"font-size: 10pt;\">Partnering closely with Product, Sales, and Customer Experience, this role will develop compelling positioning, sales enablement materials, and actionable insights that accelerate sales velocity across our three core franchise partnership models: system-wide implementations, preferred vendor programs, and franchisee development initiatives.</span></p><p>&nbsp;</p><p><span style=\"font-size: 10pt;\"><strong><u>ESSENTIAL FUNCTIONS:</u></strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-size: 10pt;\"><strong>Build and lead franchise B2B marketing strategies and tactics:</strong> Develop franchise-specific sales assets—including capabilities decks, value propositions, case studies, and pitch materials—that clearly articulate the DMS franchise value story and accelerate system adoption.</span></li><li><span style=\"font-size: 10pt;\"><strong>Own franchise market intelligence:</strong> Lead market segmentation, enterprise account mapping, and target list development to focus sales efforts on the highest-value franchisor and franchisee opportunities.</span></li><li><span style=\"font-size: 10pt;\"><strong>Define franchise messaging and positioning:</strong> Create clear, compelling messaging frameworks that ensure consistency across sales outreach, prospecting, and marketing campaigns while simplifying complex solutions for maximum impact.</span></li><li><span style=\"font-size: 10pt;\"><strong>Design demand generation programs:</strong> Build and execute content-driven lead generation and nurturing programs that convert organic interest into qualified pipeline and revenue growth.</span></li><li><span style=\"font-size: 10pt;\"><strong>Partner closely with sales leadership</strong>: Collaborate on targeting strategy and market research to identify, size, and prioritize high-potential franchise categories.</span></li><li><span style=\"font-size: 10pt;\"><strong>Measure and optimize performance:</strong> Analyze initiative performance and funnel metrics to continuously refine targeting, messaging, lead generation tactics, and ROI.</span></li><li><span style=\"font-size: 10pt;\"><strong>Lead competitive and market insights:&nbsp;</strong>Conduct ongoing competitive research and franchise market analysis to surface trends, white-space opportunities, and differentiation insights that inform go-to-market strategy, sales positioning, and prioritization of high-growth categories.</span></li><li><span style=\"font-size: 10pt;\"><strong>Operate with ownership and accountability:</strong> Manage execution of franchise marketing objectives, including budget oversight, fiscal discipline, and delivery of measurable business outcomes.</span></li></ul><p>&nbsp;</p><p><span style=\"font-size: 10pt;\"><strong><u>REQUIREMENTS:</u></strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-size: 10pt;\">3-5+ years of experience in B2B marketing, product marketing, or go-to-market roles within digital advertising or related industries.</span></li><li><span style=\"font-size: 10pt;\">A four-year degree in Marketing or Business Management is preferred.&nbsp;</span></li><li><span style=\"font-size: 10pt;\">Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus.</span></li><li><span style=\"font-size: 10pt;\">Strong passion for supporting sales teams, driving pipeline impact, and translating strategy into execution.</span></li><li><span style=\"font-size: 10pt;\">Proven ability to operate as a self-starter in ambiguous, fast-moving environments and build programs from the ground up.</span></li><li><span style=\"font-size: 10pt;\">Experience working with CRM, sales enablement, and lead nurturing tools such as Salesforce, HubSpot, Outreach, and Gong.</span></li><li><span style=\"font-size: 10pt;\">Strong analytical, communication, and cross-functional collaboration skills.</span></li></ul><p>&nbsp;</p><p style=\"text-align: center;\"><span style=\"color: red;\"><span style=\"font-size: 10pt;\"><strong>Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.</strong></span></span></p><p><span style=\"font-size: 10pt;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p><span style=\"font-size: 10pt;\"><strong>What We Offer:</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: 115%; margin-bottom: 8pt;\"><span style=\"font-size: 10pt; line-height: 115%;\">Comprehensive benefits package including health, dental, 401k with company match, and more</span></li><li style=\"line-height: 115%; margin-bottom: 8pt;\"><span style=\"font-size: 10pt; line-height: 115%;\">Work-from-home environment, eliminating commuting hassles</span></li></ul><p>&nbsp;</p><p><span style=\"font-size: 10pt;\"><strong>Learn about the company through the links below:&nbsp;</strong></span><a href=\"http://www.JoinHNP.com\"><span style=\"font-size: 10pt;\">www.JoinHNP.com</span></a><span style=\"font-size: 10pt;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><a href=\"http://www.hearstdms.com/\" target=\"_blank\"><span style=\"font-size: 10pt;\">www.HearstDMS.com</span></a></p><p><br><span style=\"font-size: 10pt;\">Hearst DMS is a highly successful nationwide team focused on accelerating the expansion of our digital advertising operation for the local business community. With over 13,000 active daily campaigns, we create, manage, and sell digital marketing solutions across dozens of communities, and offer local businesses an unparalleled opportunity to grow successfully online.</span></p><p>&nbsp;</p><p>&nbsp;</p><p><span style=\"font-size: 10pt;\">#LI-JM1</span></p>",
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