Senior Yield Data Analyst

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    "ShortDescriptionStr": "Senior Yield Analyst\n\nLocation: New York City, Hybrid\n\nMost yield roles are just babysitting clunky dashboards and running basic reports. This isn’t one of them.\n\nHearst is seeking a hybrid data analyst and ad-tech expert to act as a force multiplier for our programmatic strategy. You’ll bypass rigid dashboards to dive into partner and log-level data, surfacing high-value insights across a footprint reaching hundreds of millions of users. Partnering with our engineering and BI teams, you will sit at the bleeding edge of addressability, dynamic optimization, and audience generation.\n\nIf you want the autonomy to build robust data products and the runway to make a massive impact on a digital media giant, we want to hear from you.",
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    "ExternalDescriptionStr": "<h2 style=\"break-after: auto; margin-bottom: 4pt;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\" style=\"font-size: 17pt; line-height: 115%;\"><strong>Senior Yield Analyst</strong></span></span></h2><p><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\">Location: New York City, Hybrid</span></span></p><p style=\"margin: 12pt 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\">Most yield roles are just babysitting clunky dashboards and running basic reports. <strong>This isn’t one of them.</strong></span></span></p><p style=\"margin: 12pt 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\">Hearst is seeking a hybrid data analyst and ad-tech expert to act as a <strong>force multiplier</strong> for our programmatic strategy. You’ll bypass rigid dashboards to dive into partner and log-level data, surfacing high-value insights across a footprint reaching hundreds of millions of users. Partnering with our engineering and BI teams, you will sit at the bleeding edge of addressability, dynamic optimization, and audience generation.</span></span></p><p style=\"margin: 12pt 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\">If you want the autonomy to build robust data products and the runway to make a massive impact on a digital media giant, we want to hear from you.</span></span></p><h3 style=\"break-after: auto; margin-top: 14pt;\"><span style=\"color: black; font-family: Calibri, sans-serif;\"><span lang=\"EN\" style=\"font-size: 13pt; line-height: 115%;\"><strong>What You’ll Actually Do</strong></span></span></h3><ul style=\"padding-left: 48px;\"><li><p style=\"margin-bottom: 0.0001pt; margin-right: 0in; margin-top: 12pt;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Drive Strategic Yield:</strong> Proactively hunt down issues, bidder discrepancies, and pricing inefficiencies by diving into raw, partner-level data.</span></span></p></li><li><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Cut Through the Noise:</strong> Build your own queries and scripts to bypass slow dashboards. Your goal is 90% insights, 10% data-gathering.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Build the Future of Ad Tech:</strong> Hands-on involvement in log-level analytics, addressability, and dynamic ad optimization.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Translate Data to Dollars:</strong> Speak fluent \"engineering\" to data teams and fluent \"revenue\" to executives, turning complex findings into actionable forecasts.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Scale with AI:</strong> Use LLMs and automation to scale revenue analysis while acting as the \"human-in-the-loop\" for statistical integrity.</span></span></li><li><p style=\"margin-bottom: 12pt; margin-right: 0in; margin-top: 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Eliminate Technical Debt:</strong> Build optimized, clean internal data products and reproducible workflows rather than brittle, ad-hoc scripts.</span></span></p></li></ul><h3 style=\"break-after: auto; margin-top: 14pt;\"><span style=\"color: black; font-family: Calibri, sans-serif;\"><span lang=\"EN\" style=\"font-size: 13pt; line-height: 115%;\"><strong>What You Bring to the Table</strong></span></span></h3><ul style=\"padding-left: 48px;\"><li><p style=\"margin-bottom: 0.0001pt; margin-right: 0in; margin-top: 12pt;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Experience:</strong> 5+ years in a senior analyst, BI, or yield role within an advertising environment.</span></span></p></li><li><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Education:</strong> Quantitative degree (Math, Engineering, Stats, Econometrics, or Data Science).</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Ad-Tech Fluency:</strong> Deep understanding of GAM, DSPs, SSPs, header bidding, and inventory optimization.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Technical Chops:</strong> Advanced <strong>SQL and Python</strong>. Ability to manipulate massive datasets and optimize for BigQuery performance.</span></span></li><li><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Anti-Fragility Mindset:</strong> You build things to last and naturally gravitate toward automating and bulletproofing workflows.</span></span></li><li><p style=\"margin-bottom: 12pt; margin-right: 0in; margin-top: 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Autonomous Execution:</strong> You don’t wait for a Jira ticket; you make independent analytical decisions that drive revenue strategy.</span></span></p></li></ul><h3 style=\"break-after: auto; margin-top: 14pt;\"><span style=\"color: black; font-family: Calibri, sans-serif;\"><span lang=\"EN\" style=\"font-size: 13pt; line-height: 115%;\"><strong>Why Hearst?</strong></span></span></h3><p style=\"margin: 12pt 0in;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\">You will be working with a portfolio that shapes the daily media consumption of millions. We offer the scale and data resources of a massive publisher, combined with a team culture that values sanity and innovation. You will have the freedom to experiment, the mandate to innovate, and a direct line of sight into how your analysis drives the bottom line.</span></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Our Benefits:&nbsp;</strong>At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family).&nbsp; Our industry-leading benefits include:</span></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: normal;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Physical Wellbeing:</strong> Medical, Dental, and Vision coverage to keep you and your family healthy.</span></span></li><li style=\"line-height: normal;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Invest for the Future:</strong> Competitive retirement plan with matching program in most markets.</span></span></li><li style=\"line-height: normal;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Generous Paid Time Off:</strong> Recharge with ample time off, including holidays and vacation.</span></span></li><li style=\"line-height: normal;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Paid Parental Leave:</strong> Support for growing families, with paid leave for new parents.</span></span></li><li style=\"line-height: normal;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Monthly Child &amp; Dependent Care Reimbursement:</strong> Financial support for the care of your loved ones.</span></span></li><li style=\"line-height: normal;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Emotional Wellbeing:</strong> Be your best self with our mental wellness benefits.</span></span></li><li style=\"line-height: normal;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>LGBTQ+ &amp; Inclusive Health Services:</strong> Inclusive healthcare designed for every individual’s unique needs.</span></span></li><li style=\"line-height: normal;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Fertility Coverage &amp; Menopause Support:</strong> Helping you along every step of your family journey.</span></span></li><li style=\"line-height: normal;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>Pet Wellness Reimbursement &amp; Rover Credits:</strong> We care about your pets, too – helping you keep them happy and healthy.</span></span></li><li style=\"line-height: normal;\"><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>And more, click&nbsp;</strong></span></span><a href=\"https://eevd.fa.us6.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_8007\"><span style=\"color: windowtext; font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>here</strong></span></span></a><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong> for additional benefits and details.</strong></span></span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\"><strong>About Hearst Newspapers:</strong></span></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><span lang=\"EN\">With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate. At HNP, we are investing in new and innovative ways to tell stories–growing newsrooms, diversifying tools, evolving platforms–to support the millions of people who trust us each month to help them make decisions, take action and be inspired.&nbsp;</span></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><i><span lang=\"EN\"><strong>Be a part of something bigger–Your Headline Awaits</strong></span></i></span></p><p><span style=\"color: rgb(51, 51, 51); font-family: Calibri, sans-serif;\"><i><span lang=\"EN\">In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is $115,000 - $125,000. Please note this information is specific to those hired in New York State. If this role is open to candidates outside of New York State, the salary range would be aligned to that specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.</span></i></span></p><p>&nbsp;</p><p style=\"margin: 12pt 0in;\">&nbsp;</p><p>&nbsp;</p>",
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