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Head of Creative Strategy

Bmdigital · New York, NY · Remote · Active · $200,000–$450,000 / year · JazzHR / ApplyToJob

Job facts

FieldValue
CompanyBmdigital
TitleHead of Creative Strategy
Normalized title-
Department / team-
LocationNew York, NY, United States
Work modelRemote / Remote
Employment typeFull Time
Salary$200,000–$450,000 / year
Statusactive
ATS providerJazzHR / ApplyToJob
Posted / first seen2026-04-30 / 2026-05-30
Changed / last seen2026-05-30 / 2026-06-06

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Company jobsActive postings from Bmdigital.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through JazzHR / ApplyToJob.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in New York.Open
Work model jobsActive Remote postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyBmdigital
Source6dc3c8a0-eb5b-4859-9a70-1a88c805a626
ATS providerJazzHR / ApplyToJob

Description

Who We Are BM Digital sits at the intersection of performance marketing and creator-driven growth. We manage $500M+ in annual media spend across Meta and TikTok, run 80,000+ creator partnerships every month, and use Meteoric AI – our proprietary intelligence platform – to inform creative decisions and optimize performance at scale. Our clients are high-growth consumer brands. Our focus is performance creative that drives real business outcomes across a large and diverse portfolio of accounts. If you have led creative strategy that moved the needle on paid performance – not just made things look good, but made things convert – we want to hear from you. The Role We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale. You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time. What You Will Own The creative standard. Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first. The team. A group of performance creative strategists owns our day-to-day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste. The production process. Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high-output as the strategy behind it.  Creator and talent alignment. You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction. New client launches. The first 30 days with a new client either build momentum or create debt. You will own the creative side of onboarding – building the frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time. The senior creative voice. When a founder or CMO needs to understand why their creative is underperforming and exactly what to do about it, you are the person in the room. You present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team. What We Are Looking For You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously. You know what it means to context-switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them. You have driven revenue, not just creative output. The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on. You can point to it specifically and explain exactly what you did to make it happen. You are genuinely fluent in direct response creative. You understand what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it. You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run. You have built people, not just campaigns. You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure. You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct. You have operated at volume and thrived. You are someone who has kept quality high, clients confident, and teams aligned while juggling more than most people think is possible — and you have the results to show for it. Compensation & Location $200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and equity Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best

Full job record

Job ID1de2f03cf28e449a14c05aec4f185e76846d00bc
Org ID24b43c0d-ef18-4099-95b2-b8abb41d5bd3
Source ID6dc3c8a0-eb5b-4859-9a70-1a88c805a626
Board ID6dc3c8a0-eb5b-4859-9a70-1a88c805a626
Providerjazzhr
Provider Job Key33rVCENUg6
TitleHead of Creative Strategy
Normalized Title
Statusactive
Activeyes
Location TextNew York, NY
Department
Team
Employment Typefull_time
Workplace Typeremote
Remote Policyremote
CountryUnited States
RegionNY
CityNew York
Salary RawCompensation & Location $200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and eq
Salary Min200,000
Salary Max450,000
Salary CurrencyUSD
Salary Periodyear
Source URLhttps://bmdigital.applytojob.com/apply/33rVCENUg6/Head-Of-Creative-Strategy
Apply URLhttps://bmdigital.applytojob.com/apply/33rVCENUg6/Head-Of-Creative-Strategy
First Seen At2026-05-30 05:52:51Z
Last Seen At2026-06-06 10:39:40Z
Last Checked At2026-06-06 10:39:40Z
Last Changed At2026-05-30 05:52:51Z
Inactive At
Source Posted At2026-04-30 00:00:00Z
Source Updated At
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=jazzhr/board=bmdigital/date=2026-06-06/2026-06-06T10-39-39-268Z-12b22854c25f2dbe90f2bdad09eb2253b8963b409305388989528cacdc82d9a6.json
Event Fields
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  "last_changed_at": "2026-05-30T05:52:51.401Z",
  "active_status": "active"
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Parsed Structured
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Extensions
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Native Structured
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  "detail": {
    "url": "https://bmdigital.applytojob.com/apply/jobs/details/33rVCENUg6?&",
    "heading": "Head of Creative Strategy",
    "html_title": "JazzHR » Job Listings",
    "canonical_url": "https://bmdigital.applytojob.com/apply/33rVCENUg6/Head-Of-Creative-Strategy",
    "description_html": "<p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Who We Are</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">BM Digital sits at the intersection of performance marketing and creator-driven growth. We manage $500M+ in annual media spend across Meta and TikTok, run 80,000+ creator partnerships every month, and use Meteoric AI – our proprietary intelligence platform – to inform creative decisions and optimize performance at scale.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Our clients are high-growth consumer brands. Our focus is performance creative that drives real business outcomes across a large and diverse portfolio of accounts.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">If you have led creative strategy that moved the needle on paid performance – not just made things look good, but made things convert – we want to hear from you.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Role</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">What You Will Own</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The creative standard.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The team.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> A group of performance creative strategists owns our day-to-day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The production process.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high-output as the strategy behind it. </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Creator and talent alignment.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">New client launches.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> The first 30 days with a new client either build momentum or create debt. You will own the creative side of onboarding – building the frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The senior creative voice.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> When a founder or CMO needs to understand why their creative is underperforming and exactly what to do about it, you are the person in the room. You present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">What We Are Looking For</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously. You know what it means to context-switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You have driven revenue, not just creative output. The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on. You can point to it specifically and explain exactly what you did to make it happen.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You are genuinely fluent in direct response creative. You understand what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it. You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You have built people, not just campaigns. You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure. You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You have operated at volume and thrived. You are someone who has kept quality high, clients confident, and teams aligned while juggling more than most people think is possible — and you have the results to show for it.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Compensation & Location</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">$200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and equity</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best</span></span></span></span></span></span></li></ul>",
    "description_text": "Who We Are\n BM Digital sits at the intersection of performance marketing and creator-driven growth. We manage $500M+ in annual media spend across Meta and TikTok, run 80,000+ creator partnerships every month, and use Meteoric AI – our proprietary intelligence platform – to inform creative decisions and optimize performance at scale.\n Our clients are high-growth consumer brands. Our focus is performance creative that drives real business outcomes across a large and diverse portfolio of accounts.\n If you have led creative strategy that moved the needle on paid performance – not just made things look good, but made things convert – we want to hear from you.\n The Role\n We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.\n You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.\n What You Will Own\n The creative standard. Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first.\n The team. A group of performance creative strategists owns our day-to-day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste.\n The production process. Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high-output as the strategy behind it.\n Creator and talent alignment. You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction.\n New client launches. The first 30 days with a new client either build momentum or create debt. You will own the creative side of onboarding – building the frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time.\n The senior creative voice. When a founder or CMO needs to understand why their creative is underperforming and exactly what to do about it, you are the person in the room. You present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team.\n What We Are Looking For\n You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously. You know what it means to context-switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them.\n You have driven revenue, not just creative output. The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on. You can point to it specifically and explain exactly what you did to make it happen.\n You are genuinely fluent in direct response creative. You understand what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it. You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run.\n You have built people, not just campaigns. You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure. You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct.\n You have operated at volume and thrived. You are someone who has kept quality high, clients confident, and teams aligned while juggling more than most people think is possible — and you have the results to show for it.\n Compensation & Location\n $200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and equity\n Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best",
    "jsonld_jobposting": {
      "url": "https://bmdigital.applytojob.com/apply/33rVCENUg6/Head-Of-Creative-Strategy",
      "@type": "JobPosting",
      "title": "Head of Creative Strategy",
      "@context": "http://schema.org/",
      "datePosted": "2026-04-30",
      "description": "<p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Who We Are</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">BM Digital sits at the intersection of performance marketing and creator-driven growth. We manage $500M+ in annual media spend across Meta and TikTok, run 80,000+ creator partnerships every month, and use Meteoric AI – our proprietary intelligence platform – to inform creative decisions and optimize performance at scale.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Our clients are high-growth consumer brands. Our focus is performance creative that drives real business outcomes across a large and diverse portfolio of accounts.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">If you have led creative strategy that moved the needle on paid performance – not just made things look good, but made things convert – we want to hear from you.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Role</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">What You Will Own</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The creative standard.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The team.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> A group of performance creative strategists owns our day-to-day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The production process.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high-output as the strategy behind it. </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Creator and talent alignment.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">New client launches.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> The first 30 days with a new client either build momentum or create debt. You will own the creative side of onboarding – building the frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The senior creative voice.</span></span></span></span></span></span><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> When a founder or CMO needs to understand why their creative is underperforming and exactly what to do about it, you are the person in the room. You present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">What We Are Looking For</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously. You know what it means to context-switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You have driven revenue, not just creative output. The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on. You can point to it specifically and explain exactly what you did to make it happen.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You are genuinely fluent in direct response creative. You understand what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it. You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You have built people, not just campaigns. You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure. You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You have operated at volume and thrived. You are someone who has kept quality high, clients confident, and teams aligned while juggling more than most people think is possible — and you have the results to show for it.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Compensation & Location</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">$200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and equity</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:12pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Roboto, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best</span></span></span></span></span></span></li></ul>",
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