Job ID #32040: Marketing and Content Strategy Advisor

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    "datePosted": "2026-06-12",
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    "description": "<p><span style=\"color: rgb(34, 34, 34); font-family: Inter, sans-serif; font-size: 16px\"><a href=\"https://image2url.com/images/1764261414364-4f3956d7-2211-410b-8943-e24f606355ab.png\" target=\"_blank\" rel=\"noopener noreferrer\"></a><br><img width=\"732\" height=\"169\" src=\"https://image2url.com/images/1764261414364-4f3956d7-2211-410b-8943-e24f606355ab.png\" alt=\"image\"><br>Contribute to the City of Hamilton, one of Canada’s largest cities - home to a diverse and strong economy, an active and inclusive community, a robust cultural and dining scene, hundreds of kilometers of hiking trails and natural beauty just m<span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">inutes from the downtown core, and so much more. Join our diverse team of talented and ambitious staff who embody our values of sensational service, courageous change, steadfast integrity, collective ownership and being engaged empowered employees. Help us achieve our vision of being the best place to raise a child and age successfully. #BeTheReason</span></span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Job ID #32040: Marketing and Content Strategy Advisor</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Union:</span> Non-Union</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Job Description ID #: 7888</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Close date:</span> Interested applicants please submit your application online at <a href=\"https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.hamilton.ca%2Fcity-council%2Fjobs-city&amp;data=05%7C02%7CVictoria.Miklea%40hamilton.ca%7C5f562a5353bb4bc5a14e08de4e22172b%7C60067437f484404f931646348e7340a5%7C0%7C0%7C639034105495205728%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=xQ15aQu%2Bi5IQtby7a9rB2s82u6FJKy2LmCrOGyHrE58%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: bold\">www.hamilton.ca/city-council/jobs-city</span></a></span><br><span style=\"color: rgb(52, 73, 94); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">by 9:00a.m. on July 2, 2026</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Duration: </span>24 months</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Vacancy type: </span>New Position</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(30, 83, 163)\"><span style=\"font-weight: bold\">Internal applicants should apply with your work e-mail address</span></span><span style=\"font-weight: bold\">.</span> External applicants are considered only after the internal posting process has been completed. Only applicants chosen for an interview will be contacted.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><span style=\"text-decoration: underline\">SUMMARY:</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Reporting to the Manager, Marketing &amp; Channel Strategy, the Marketing &amp; Content Strategy Advisor is responsible for translating City-wide marketing strategy and enterprise priorities into actionable, integrated campaigns. This role ensures that brand, content, creative, media, and channel initiatives are credible, inclusive, data-informed, and aligned with both user needs and organizational goals, and are executed cohesively across all platforms.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The Advisor plays a critical role in shaping experiences, working closely with Senior Communications Advisors to ensure that strategic campaigns and operational communications are aligned, messaging is consistent, brand-compliant, and supports both organizational priorities and service delivery.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Acting as the strategic bridge between enterprise marketing priorities and the Communications team, the Advisor also supervises the day-to-day operations of the supporting marketing team, providing guidance, coaching, and performance oversight to ensure campaigns are delivered consistently, on time, and to a high standard of quality.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><br></span><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><span style=\"text-decoration: underline\">GENERAL DUTIES</span></span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Marketing Strategy &amp; Campaign Leadership</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Lead the development of enterprise marketing strategies that elevate major campaigns, corporate initiatives, and organizational priorities.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Translate corporate objectives into audience-led, insight-driven marketing approaches rooted in research, data, and behavioural understanding.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Drive marketing content strategy by transforming Communications’ message direction into creative narratives, formats, and channel plans that define how and where messages are delivered.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensure marketing efforts are integrated across paid, owned, and earned channels.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Provide strategic advisory to Communications Teams on content plans, campaign messaging, and audience engagement techniques.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Team Supervision &amp; Operational Management</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Provide day-to-day guidance, coaching, and performance management for the marketing team, including goal setting, workload planning, and professional development.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Monitor campaign execution to ensure timely delivery, quality standards, and brand consistency.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Serve as the operational link between strategic direction and campaign execution.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Performance &amp; Continuous Improvement</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Provide strategic recommendations on channel mix, targeting, content formats, and engagement strategies.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Oversee campaign measurement and reporting, using insights to inform ongoing improvements.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Identify opportunities to optimize workflows, processes, and resources across the marketing team.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensure adherence to corporate, accessibility, and brand standards in all initiatives.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Reviews analytics, dashboards, and performance reports.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensures insights are translated into strategic recommendations.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Guides optimization decisions across creative, content, and channels.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Work in accordance with the provisions of applicable Health and Safety legislation and all City of Hamilton corporate and departmental policies and procedures related to Occupational Health and Safety.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Hours of work to primarily be during the day, with an expectation of evening and weekends where required</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Perform other duties as assigned which are directly related to the responsibilities of this position.</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\"><br><span style=\"text-decoration: underline\">QUALIFICATIONS</span></span></p>\n<ol>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Previous related work experience normally acquired through the completion of a university degree in Marketing, Digital Marketing, Business Administration, Communications or a combination of equivalent education and related work experience.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Progressive work experience/knowledge in the areas of marketing research, marketing strategy, communication planning, communication technology and managing external vendors/consultants.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Demonstrated experience leading, coaching, and developing multi-disciplinary teams in fast-paced, high-visibility environments.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to translate enterprise priorities into actionable objectives and measurable performance outcomes.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Skilled at aligning operational communications with strategic marketing initiatives and implementing new processes or workflow improvements.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Expertise in brand management, messaging frameworks, and ensuring consistent brand voice across multiple platforms.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proven experience leading integrated, multi-channel campaigns from concept to evaluation, including applying brand strategy recommendations.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Knowledge of campaign intake processes, decision-rights frameworks, and project prioritization.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Knowledge of Google Analytics, ROI tracking, keyword research, on-page optimization, social media strategy, and marketing automation tools.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with AI-powered content generation and other emerging marketing technologies.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong analytical skills, including performance measurement, dashboard development, and data-informed decision-making.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Excellent verbal and written communication skills, able to work effectively with staff, management, senior leadership, external stakeholders, and the public.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experienced in providing advice on marketing strategy, brand, and communications risk at a senior level.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to balance strategic objectives with operational realities, adapt to evolving priorities, and navigate politically sensitive or high-visibility initiatives.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Demonstrated understanding of inclusive communications, plain language, accessibility standards, and culturally competent, equitable campaign delivery.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Display a high degree of judgment, discretion, and confidentiality in handling sensitive projects and communications.</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience in municipal, government, or regulated environments is an asset, especially where accessibility, brand compliance, and stakeholder management are critical.</span></li>\n</ol>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\"><span style=\"text-decoration: underline\">HOURS:</span></span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">35 per week</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Disclaimer:</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Be advised that Human Resources frequently audits resumes of internal/external applicants to ensure/validate information provided is consistent and trustworthy. Falsification of information provided at any time throughout the recruitment process may be grounds for disqualification, and for internal applicants, subject to discipline up to and including termination.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Terms:</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 16px\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">The City is an equal opportunity employer that is committed to inclusive, barrier-free recruitment and selection processes. Consistent with our Values and Corporate Culture Pillars, the City of Hamilton is committed to providing equitable treatment to all with respect to barrier-free employment and accommodation without discrimination. The City will provide accommodation for applicants in all aspects o</span>f the hiring process, up to the point of undue hardship.  If you have an accommodation need, please contact Human Resources as soon as possible to make appropriate arrangements. </span></p>\n<p><br></p>\n<p><br></p>\n<p><img width=\"727\" height=\"118\" src=\"https://image2url.com/images/1764261601332-34724ec4-18c3-4eb3-921f-4a95a6019b03.png\" alt=\"image\"></p>",
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