Senior Marketing Executive

{
  "content_hash": "4e7dbf35ca176a8acbe69a6c9ec079aea8f552b55a74dbc8df08eb33808a4377",
  "source_hash": "0afbaa7c426915251f88d39460b9e988a0e5dbe10c66b4970e212abde37a0644",
  "last_changed_at": "2026-05-30T05:47:21.536Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Wattana, Bangkok, 10110, Thailand",
    "city": "Wattana",
    "region": "Bangkok",
    "country": null,
    "is_remote": false,
    "confidence": 0.8
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T10:29:31.424Z",
  "launch_scope": {
    "reason": "bamboohr_production_catalog",
    "included": true,
    "location": {
      "raw": "Wattana, Bangkok, 10110, Thailand",
      "city": "Wattana",
      "region": "Bangkok",
      "country": null,
      "is_remote": false,
      "confidence": 0.8
    },
    "countries": []
  },
  "remote_policy": null,
  "salary_period": null,
  "workplace_type": "on_site",
  "salary_currency": null
}

{}

{
  "list_job": {
    "id": "264",
    "isRemote": null,
    "location": {
      "city": "Wattana",
      "state": "Bangkok"
    },
    "atsLocation": {
      "city": null,
      "state": null,
      "country": null,
      "province": null
    },
    "departmentId": "18653",
    "locationType": "2",
    "jobOpeningName": "Senior Marketing Executive",
    "departmentLabel": "Marketing",
    "employmentStatusLabel": "Full-Time"
  },
  "detail_errors": [],
  "detail_job_opening": {
    "location": {
      "city": "Wattana",
      "state": "Bangkok",
      "postalCode": "10110",
      "addressCountry": "Thailand"
    },
    "datePosted": "2026-04-10",
    "atsLocation": {
      "city": null,
      "state": null,
      "country": null,
      "countryId": null
    },
    "description": "<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">THE POSITION: Senior Marketing Executive</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt; font-weight: 300\">Seeking a dynamic and experienced Senior Marketing Executive to work on our content/campaigns and video marketing endeavors. In this role, you will be responsible for crafting strategic marketing plans, driving brand awareness, and helping grow revenue in Thailand. This role reports directly to the Country Lead and collaborates closely with the headquarters' marketing and creative team.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">WHAT YOU’LL DO:</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">1. Local Marketing Execution (Owned Channels) - 60%</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Monthly Campaigns:</span> Own the end-to-end execution of our monthly marketing campaigns, coordinating all assets and channels to ensure a timely and successful launch.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">CRM (EDM &amp; Push):</span> Plan, write, and deploy compelling EDMs (Email) and Push Notifications to activate our user base, drive bookings, and reduce churn.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Social Media (Video-First):</span> Lead our social media presence with a \"video-first\" approach. You will be responsible for <span style=\"font-weight: bold\">planning and executing on-site video shoots</span>, then <span style=\"font-weight: bold\">editing, on-brand content</span> (Reels, TikToks, Shorts) that grows our community and drives conversions.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">In-App Marketing:</span> Manage our key in-app placements (banners, themes, pop-ups) to promote campaigns and key merchants.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">2. Performance &amp; Content - 30%</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Analysis &amp; Optimization:</span> Be the data expert for our local efforts. Conduct rigorous <span style=\"font-weight: bold\">performance analysis</span> of all campaigns, pulling data, and providing actionable insights for optimization.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Content Strategy:</span> Develop the <span style=\"font-weight: bold\">local content strategy</span> by creating clear and effective briefs for new ad creatives, short-form videos, and other assets that resonate with our local audience.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">3. Growth &amp; Partnerships - 10%</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">KOL Management:</span> Own our local influencer program, from identifying and onboarding KOLs to managing campaign execution and reporting on results.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Partnership Management:</span> Actively identify, pitch, and onboard new strategic partners. Nurture existing relationships and execute co-marketing campaigns with all partners (e.g., lifestyle apps, ecommerce platforms, etc.).</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Must-Haves:</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Ownership &amp; Organization:</span> You are highly organized, detail-oriented, and can manage multiple projects at once. You have a proactive and positive, \"get-it-done\" attitude.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Experience:</span> 2+ years of marketing experience, with a strong focus on <span style=\"font-weight: bold\">day-to-day execution</span>. (Experience in e-commerce, food-tech, or app-based businesses is a huge plus).</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Proficiency with AI Marketing Tools:</span> Proven experience using generative AI tools (e.g., ChatGPT, Gemini, Jasper) to improve efficiency and output in marketing workflows, particularly for <span style=\"font-weight: bold\">copywriting</span> (EDMs, push, social), <span style=\"font-weight: bold\">content brainstorming</span>, and <span style=\"font-weight: bold\">creative brief development</span>.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Content &amp; Creative Acumen:</span> The ability to create clear, effective <span style=\"font-weight: bold\">briefs for new ad creatives, videos,</span> or social media content.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Analytical Mindset:</span> You must be able to pull campaign reports, analyze key metrics (e.g., open rates, CTR, CPO, bookings), and provide actionable insights for optimization.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Stakeholder &amp; Partner Management:</span> You are a natural coordinator and communicator. You must have experience:</span>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\">Identifying, pitching, and onboarding new partners.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\">Managing existing relationships (KOLs, agencies).</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt\">Coordinating closely with internal teams, especially Sales (BD/AM).</span></li>\n</ul>\n</li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 10pt; font-weight: 300\">Has this role caught your Interest? APPLY NOW</span></p>",
    "compensation": null,
    "departmentId": "18653",
    "locationType": "2",
    "seekPromoted": false,
    "jobCategoryId": null,
    "jobOpeningName": "Senior Marketing Executive",
    "departmentLabel": "Marketing",
    "jobOpeningStatus": "Open",
    "minimumExperience": "Mid-level",
    "jobOpeningShareUrl": "https://funnow.bamboohr.com/careers/264",
    "employmentStatusLabel": "Full-Time"
  }
}