Director, Demand Partnerships

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Director, Demand Partnerships</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">About the </span><span style=\"font-family: Arial, sans-serif; font-weight: bold; text-decoration: underline\">COOL</span><span style=\"font-family: Arial, sans-serif; font-weight: bold\"> company</span></span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.  </span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">COOL Media products under the COOL company include </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">DCO &amp; Creative Automation</span><span style=\"font-family: Arial, sans-serif\">, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Franchise &amp; Multi-Location</span><span style=\"font-family: Arial, sans-serif\">, a complete advertising management platform for franchise and network businesses; </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Media &amp; Attribution</span><span style=\"font-family: Arial, sans-serif\">, a managed service solution for agencies and brands to reach and measure audiences; </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Publisher Experiences</span><span style=\"font-family: Arial, sans-serif\">, a premier SSP and engagement platform for publishers; and </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Supply-Side Platform</span><span style=\"font-family: Arial, sans-serif\">, delivering website and app publishers everything they need to maximize their ad revenue.</span></span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Coming soon in 2026, COOL AI is a next-generation advertising platform that builds, buys, and optimizes digital ad campaigns faster and smarter using AI. It automates every step of the media journey—from generating ad creatives to launching campaigns and optimizing performance across channels like Google and Facebook. With no agency fees or waiting, COOL AI helps brands maximize ROI through data-driven strategy, automated creative generation, and real-time performance measurement.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.  Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Our Core Values<br></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">At the COOL company, we believe in being </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">C.O.O.L</span><span style=\"font-family: Arial, sans-serif\">.: </span><span style=\"font-family: Arial, sans-serif\"><br></span><span style=\"font-family: Arial, sans-serif\"><br></span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Creative - </span><span style=\"font-family: Arial, sans-serif\">we look to find solutions that others can’t and new ways of doing things that are smarter, faster, better and more efficient.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Open-minded - </span><span style=\"font-family: Arial, sans-serif\">we’re always evolving and keep an open mind as to new ways of doing things, new solutions and new processes that can help us.</span></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Optimistic - </span><span style=\"font-family: Arial, sans-serif\">The glass is always half full :) as a growing tech startup we’re always faced with new challenges, we overcome them because we see them as opportunities.</span></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Leaders -</span><span style=\"font-family: Arial, sans-serif\"> We look for drivers, people who like to set the pace of the organization, who don’t simply go with the flow, you’re setting a fast impact pace and holding others to it.  We look for speed, impact, and setting the industry benchmark.</span></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\"><br></span><span style=\"font-family: Arial, sans-serif\">We </span><span style=\"font-family: Arial, sans-serif; font-style: italic\">creatively</span><span style=\"font-family: Arial, sans-serif\"> integrate new elements in innovative combinations, fueled by our </span><span style=\"font-family: Arial, sans-serif; font-style: italic\">optimism</span><span style=\"font-family: Arial, sans-serif\"> to drive success. Our </span><span style=\"font-family: Arial, sans-serif; font-style: italic\">open-mindedness</span><span style=\"font-family: Arial, sans-serif\"> allows us to embrace new ideas and approaches, empowering us to </span><span style=\"font-family: Arial, sans-serif; font-style: italic\">lead</span><span style=\"font-family: Arial, sans-serif\"> our industry through bold initiatives. That’s the attitude we bring to work with us every day, and it’s what we expect from everyone who works here.</span></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">That’s just part of the values that drive us to greatness. We also believe in this trio of truths that inform every decision we make and everything we do:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-style: italic\">Sleeves Up: </span><span style=\"font-family: Arial, sans-serif\">At the COOL company, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-style: italic\">100% Viewability: </span><span style=\"font-family: Arial, sans-serif\">the COOL company is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-style: italic\">Be Defiantly Great:</span><span style=\"font-family: Arial, sans-serif\"> We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.</span></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br>ABOUT THE ROLE</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">COOL (cool.co) is looking for a driven and commercially savvy Director, Demand Partnerships to lead the expansion of our demand-side relationships across North America and key global markets. This is a high-impact, revenue-generating role at the intersection of programmatic strategy, commercial negotiation, and partner development.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">As Director, Demand Partnerships, you will own the full lifecycle of new demand partner acquisition — from prospecting DSPs and independent trading desks to executing contracts and driving first campaign activation. You will build the pipeline, close the deals, and develop go-to-market strategies that position COOL's inventory as the preferred choice for performance-driven buyers.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">This role sits within the US entity and reports to senior revenue leadership. You will be an external face of COOL at industry events, a credible voice in programmatic, and a key driver of our net-new demand revenue targets.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br>RESPONSIBILITIES &amp; DUTIES</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">New Partnership Development</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Build and manage a structured pipeline of prospective demand partners, moving opportunities efficiently from initial outreach through contract execution and first campaign activation.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Lead all aspects of commercial negotiation, including deal structuring, pricing strategy, and contractual terms, in close partnership with legal and finance stakeholders.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Represent COOL at industry conferences, trade events, and client-facing engagements as a credible and compelling voice in programmatic advertising.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Strategic Growth &amp; Revenue</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Own and deliver against a net-new demand revenue target on a quarterly and annual basis, with clear accountability for pipeline generation and deal closure.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Develop and execute go-to-market strategies that align COOL's inventory proposition with the specific buying priorities and performance objectives of prospective demand partners.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Leverage proof-of-concept deal frameworks — including private marketplace deals and curated deal structures — to demonstrate measurable value and accelerate partner adoption.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Translate market intelligence and buyer feedback into actionable product and positioning insights for internal stakeholders.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br>QUALIFICATIONS</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Required</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">7+ years of experience in programmatic advertising, with a focus on demand-side partnerships, business development, or sales.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Deep understanding of the programmatic ecosystem — RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Excellent communication, presentation, and stakeholder management skills.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Comfort representing a company externally — at trade shows, conferences, and in client-facing settings.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Preferred</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience at a supply-side platform (SSP), ad network, or publisher monetization business.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Existing relationships with programmatic buyers and trading desks in North American markets.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Familiarity with CTV, mobile, or emerging programmatic channels.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience working with legal and finance teams on complex commercial agreements.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br>PROFESSIONAL COMPETENCIES</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What We Look For</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Commercial Drive - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Consistently pursues and closes new revenue opportunities with urgency and discipline.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Relationship Building - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Earns trust quickly; cultivates long-term, value-driven partnerships.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Strategic Thinking - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Connects market dynamics to COOL's positioning and product strengths.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Negotiation Mastery - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Skilled at structuring deals that align partner needs with COOL's business goals.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Communication - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Adapts messaging for buyers, executives, and internal teams with clarity and confidence.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Pipeline Rigor - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Maintains structured, data-driven view of the demand pipeline and forecasts accurately.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Cross-Functional Collaboration - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Works effectively with yield, product, legal, and ops to move deals forward.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Market Credibility - </span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Recognized voice in the programmatic community; comfortable at industry events.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\"><br>Cultural Competencies</span></p>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Must have a player/coach mentality, willing to both execute and lead</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Ability to juggle multiple projects concurrently and set and meet deadlines</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Skilled at receiving and providing direct feedback</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Collaborative mindset and great teamwork skills</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Entrepreneurial &amp; adaptable; great learning skills</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Curious, research-minded, data-informed</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Able to search for possible solutions and apply them</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Creative confidence</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Proactive communicator</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">A sense of humor and a love of online culture</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif; font-size: 12pt\">Thrives in a start-up culture</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Benefits</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Competitive Salary</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Health, Dental and Vision Insurance</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Annual Performance Bonus</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Paid Time Off</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Company Holidays</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Flexible work schedule</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">401k</span></li>\n</ul>\n<p><br></p>",
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