Home › Companies › Careers Chickfila Icims Com › Senior Project Lead, Social Media Strategy
Senior Project Lead, Social Media Strategy
Careers Chickfila Icims Com · Atlanta, Georgia, United States · Active · iCIMS
Job facts
| Field | Value |
|---|---|
| Company | Careers Chickfila Icims Com |
| Title | Senior Project Lead, Social Media Strategy |
| Normalized title | - |
| Department / team | - |
| Location | Atlanta, GA, United States |
| Work model | - |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | iCIMS |
| Posted / first seen | 2026-05-19 / 2026-05-31 |
| Changed / last seen | 2026-05-31 / 2026-06-06 |
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| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Careers Chickfila Icims Com. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through iCIMS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Atlanta. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Careers Chickfila Icims Com |
| Source | 02279b78-2f55-4b9d-8d20-875b7387538c |
| ATS provider | iCIMS |
Description
How We Work At Chick-fil-A
Chick-fil-A, Inc. ('Chick-fil-A' or 'the Company') Staff members play a vital role in achieving our strategic goals by developing their skills, fostering inclusive teamwork, and embracing innovation. All Staff are expected to contribute to a compelling future by inspiring and motivating those around them. Growth and development are essential at Chick-fil-A. We want Staff to seek new perspectives and adopt new methods to drive continuous improvement and adaptation to evolving business needs. Lastly, we ask Staff to seek wisdom, expect the best, accept responsibility, respond with courage, and think others first.
Our Flexible Futures Model offers a healthy mix of working in person (currently a minimum of 8-10 days per month) and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
Overview
We are seeking a highly strategic and results-oriented Senior Project Lead to manage Chick-fil-A's presence across all national social media channels. This role is pivotal in developing and executing a comprehensive organic social media strategy that drives brand engagement and community growth, while also leading the planning, execution, and optimization of paid national social advertising campaigns to achieve key marketing objectives. The ideal candidate will possess a deep understanding of social media trends, platform algorithms, and paid media best practices, with a proven ability to translate insights into actionable strategies and measurable results.
Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
Responsibilities
Organic Social Media Strategy & Management:
Strategy Development: Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives. Collaboration with national campaigns: This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV. Content Calendar: Oversee the creation and management of a dynamic content calendar across all relevant platforms. Brand Voice & Storytelling: Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience. Trend Monitoring: Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge. Platform Optimization: Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform. Driving Demand: Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants.
National Social Advertising:
Campaign Strategy & Execution: Collaborate with Campaign Leads on the strategy, planning, execution, and optimization of national paid social media campaigns across various platforms). Budget Management: Manage significant advertising budgets effectively, ensuring campaigns are delivered on time and within budget, with a focus on maximizing ROI. A/B Testing & Optimization: Implement rigorous A/B testing methodologies for ad creatives, copy, landing pages, and targeting to continuously improve campaign performance. Performance Analysis: Monitor, analyze, and report on the performance of all paid social campaigns, providing actionable insights and recommendations for future optimization. Creative Collaboration: Partner closely with internal creative teams and external agencies to develop compelling ad creatives that resonate with target audiences.
Analytics & Reporting:
Performance Tracking: Establish key performance indicators (KPIs) for both organic and paid social initiatives and track progress against these goals. Reporting: Generate regular, comprehensive reports on social media performance, highlighting successes, challenges, and strategic recommendations to stakeholders. Competitive Analysis: Conduct ongoing competitive analysis to benchmark performance and identify opportunities for differentiation.
Collaboration & Leadership:
Cross-Functional Partnership: Collaborate effectively with internal teams including Brand Strategy, Creative, PR, Customer Digital Experience, and Analytics to ensure integrated campaign execution. Agency Management: Manage relationships with external social media and advertising agencies as needed, ensuring alignment with strategy and objectives. Knowledge Sharing: Serve as a subject matter expert, sharing insights and best practices with the broader marketing team.
Required Qualifications (Knowledge, Skills, & Abilities)
Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, Business National Social Media Strategy & Management experience 4+ years of experience Campaign experience with a National Brand, Marketing Agency, or Social Platform Agency Management experience Paid Social Experience Organic Social Experience Content creation experience
Preferred Qualifications (Knowledge, Skills, & Abilities)
6+ years of experience Master's degree
Required Years of Experience
4
Travel Requirements
20%
Required Level of Education
Bachelor's degree or equivalent experience
Preferred Level of Education
Master's Degree
Required Major/Concentration
Marketing, Communications, Journalism, Public Relations, Business
Relocation Assistance Provided
No
Organic Social Media Strategy & Management:
Strategy Development: Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives. Collaboration with national campaigns: This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV. Content Calendar: Oversee the creation and management of a dynamic content calendar across all relevant platforms. Brand Voice & Storytelling: Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience. Trend Monitoring: Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge. Platform Optimization: Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform. Driving Demand: Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants.
National Social Advertising:
Campaign Strategy & Execution: Collaborate with Campaign Leads on the strategy, planning, execution, and optimization of national paid social media campaigns across various platforms). Budget Management: Manage significant advertising budgets effectively, ensuring campaigns are delivered on time and within budget, with a focus on maximizing ROI. A/B Testing & Optimization: Implement rigorous A/B testing methodologies for ad creatives, copy, landing pages, and targeting to continuously improve campaign performance. Performance Analysis: Monitor, analyze, and report on the performance of all paid social campaigns, providing actionable insights and recommendations for future optimization. Creative Collaboration: Partner closely with internal creative teams and external agencies to develop compelling ad creatives that resonate with target audiences.
Analytics & Reporting:
Performance Tracking: Establish key performance indicators (KPIs) for both organic and paid social initiatives and track progress against these goals. Reporting: Generate regular, comprehensive reports on social media performance, highlighting successes, challenges, and strategic recommendations to stakeholders. Competitive Analysis: Conduct ongoing competitive analysis to benchmark performance and identify opportunities for differentiation.
Collaboration & Leadership:
Cross-Functional Partnership: Collaborate effectively with internal teams including Brand Strategy, Creative, PR, Customer Digital Experience, and Analytics to ensure integrated campaign execution. Agency Management: Manage relationships with external social media and advertising agencies as needed, ensuring alignment with strategy and objectives. Knowledge Sharing: Serve as a subject matter expert, sharing insights and best practices with the broader marketing team.
Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, Business National Social Media Strategy & Management experience 4+ years of experience Campaign experience with a National Brand, Marketing Agency, or Social Platform Agency Management experience Paid Social Experience Organic Social Experience Content creation experience
Full job record
| Job ID | 1d2aa8bff9fd1edda690f50f78510753e73e8314 |
| Org ID | 3bc02ee9-4f68-4238-b1b8-487d7977b2f7 |
| Source ID | 02279b78-2f55-4b9d-8d20-875b7387538c |
| Board ID | 02279b78-2f55-4b9d-8d20-875b7387538c |
| Provider | icims |
| Provider Job Key | 19237 |
| Title | Senior Project Lead, Social Media Strategy |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Atlanta, Georgia, United States |
| Department | — |
| Team | — |
| Employment Type | full_time |
| Workplace Type | — |
| Remote Policy | — |
| Country | United States |
| Region | GA |
| City | Atlanta |
| Salary Raw | How We Work At Chick-fil-A Chick-fil-A, Inc. ('Chick-fil-A' or 'the Company') Staff members play a vital role in achieving our strategic goals by developing their skills, fostering inclusive teamwork, and embracing innovation. All Staff are expected to contribute to a compelling future by inspiring and motivating those around them. Growth and development are essential at Chick-fil-A. We want Staff to seek new perspectives and adopt new methods to drive continuous improvement and adaptation to evolving business needs. Lastly, we ask Staff to seek wisdom, expect the best, accept responsibility, respond with courage, and think others first. Our Flexible Futures Model offers a healthy mix of working in person (currently a minimum of 8-10 days per month) and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community. Overview We are seeking a highly strategic and results-oriented Senior Project Lead to manage Chick-fil-A's presence across all national social media channels. This role is pivotal in developing and executing a comprehensive organic social media strategy that drives brand engagement and community growth, while also leading the planning, execution, and optimization of paid national social advertising campaigns to achieve key marketing objectives. The ideal candidate will possess a deep understanding of social media trends, platform algorithms, and paid media best practices, with a proven ability to translate insights into actionable strategies and measurable results. Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community. Responsibilities Organic Social Media Strategy & Management: Strategy Development: Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives. Collaboration with national campaigns: This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV. Content Calendar: Oversee the creation and management of a dynamic content calendar across all relevant platforms. Brand Voice & Storytelling: Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience. Trend Monitoring: Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge. Platform Optimization: Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform. Driving Demand: Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants. National Social Advertising: Campaign Strategy & Execution: Collaborate with Campaign Leads on the strategy, planning, execution, and optimization of national paid social media campaigns across various platforms). Budget Management: Manage significant advertising budgets effectively, ensuring campaigns are delivered on time and within budget, with a focus on maximizing ROI. A/B Testing & Optimization: Implement rigorous A/B testing methodologies for ad creatives, copy, landing pages, and targeting to continuously improve campaign performance. Performance Analysis: Monitor, analyze, and report on the performance of all paid social campaigns, providing actionable insights and recommendations for future optimization. Creative Collaboration: Partner closely with internal creative teams and external agencies to develop compelling ad creatives that resonate with target audiences. Analytics & Reporting: Performance Tracking: Establish key performance indicators (KPIs) for both organic and paid social initiatives and track progress against these goals. Reporting: Generate regular, comprehensive reports on social media performance, highlighting successes, challenges, and strategic recommendations to stakeholders. Competitive Analysis: Conduct ongoing competitive analysis to benchmark performance and identify opportunities for differentiation. Collaboration & Leadership: Cross-Functional Partnership: Collaborate effectively with internal teams including Brand Strategy, Creative, PR, Customer Digital Experience, and Analytics to ensure integrated campaign execution. Agency Management: Manage relationships with external social media and advertising agencies as needed, ensuring alignment with strategy and objectives. Knowledge Sharing: Serve as a subject matter expert, sharing insights and best practices with the broader marketing team. Required Qualifications (Knowledge, Skills, & Abilities) Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, Business National Social Media Strategy & Management experience 4+ years of experience Campaign experience with a National Brand, Marketing Agency, or Social Platform Agency Management experience Paid Social Experience Organic Social Experience Content creation experience Preferred Qualifications (Knowledge, Skills, & Abilities) 6+ years of experience Master's degree Required Years of Experience 4 Travel Requirements 20% Required Level of Education Bachelor's degree or equivalent experience Preferred Level of Education Master's Degree Required Major/Concentration Marketing, Communications, Journalism, Public Relations, Business Relocation Assistance Provided No Organic Social Media Strategy & Management: Strategy Development: Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives. Collaboration with national campaigns: This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV. Content Calendar: Oversee the creation and management of a dynamic content calendar across all relevant platforms. Brand Voice & Storytelling: Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience. Trend Monitoring: Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge. Platform Optimization: Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform. Driving Demand: Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants. National Social Advertising: Campaign Strategy & Execution: Collaborate with Campaign Leads on the strategy, planning, execution, and optimization of national paid social media campaigns across various platforms). Budget Management: Manage significant advertising budgets effectively, ensuring campaigns are delivered on time and within budget, with a focus on maximizing ROI. A/B Testing & Optimization: Implement rigorous A/B testing methodologies for ad creatives, copy, landing pages, and targeting to continuously improve campaign performance. Performance Analysis: Monitor, analyze, and report on the performance of all paid social campaigns, providing actionable insights and recommendations for future optimization. Creative Collaboration: Partner closely with internal creative teams and external agencies to develop compelling ad creatives that resonate with target audiences. Analytics & Reporting: Performance Tracking: Establish key performance indicators (KPIs) for both organic and paid social initiatives and track progress against these goals. Reporting: Generate regular, comprehensive reports on social media performance, highlighting successes, challenges, and strategic recommendations to stakeholders. Competitive Analysis: Conduct ongoing competitive analysis to benchmark performance and identify opportunities for differentiation. Collaboration & Leadership: Cross-Functional Partnership: Collaborate effectively with internal teams including Brand Strategy, Creative, PR, Customer Digital Experience, and Analytics to ensure integrated campaign execution. Agency Management: Manage relationships with external social media and advertising agencies as needed, ensuring alignment with strategy and objectives. Knowledge Sharing: Serve as a subject matter expert, sharing insights and best practices with the broader marketing team. Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, Business National Social Media Strategy & Management experience 4+ years of experience Campaign experience with a National Brand, Marketing Agency, or Social Platform Agency Management experience Paid Social Experience Organic Social Experience Content creation experience |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | day |
| Source URL | https://careers-chickfila.icims.com/jobs/19237/job |
| Apply URL | https://careers-chickfila.icims.com/jobs/19237/job |
| First Seen At | 2026-05-31 18:52:26Z |
| Last Seen At | 2026-06-06 18:45:06Z |
| Last Checked At | 2026-06-06 18:45:06Z |
| Last Changed At | 2026-05-31 18:52:26Z |
| Inactive At | — |
| Source Posted At | 2026-05-19 19:38:00Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=icims/board=careers-chickfila.icims.com/date=2026-06-06/2026-06-06T18-45-05-929Z-1dd97b16881e69b3485e5ba34a25a4259562010d3f0e71c0b84ff7845670e080.json |
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"description": "<strong class=\"jdheading\">How We Work At Chick-fil-A</strong><br><br>Chick-fil-A, Inc. ('Chick-fil-A' or 'the Company') Staff members play a vital role in achieving our strategic goals by developing their skills, fostering inclusive teamwork, and embracing innovation. All Staff are expected to contribute to a compelling future by inspiring and motivating those around them. Growth and development are essential at Chick-fil-A. We want Staff to seek new perspectives and adopt new methods to drive continuous improvement and adaptation to evolving business needs. Lastly, we ask Staff to seek wisdom, expect the best, accept responsibility, respond with courage, and think others first. <br><br> Our Flexible Futures Model offers a healthy mix of working in person (currently a minimum of 8-10 days per month) and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community. <br><div></div><strong class=\"jdheading\">Overview</strong><br><br><div><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">We are seeking a highly strategic and results-oriented Senior Project Lead to manage Chick-fil-A's presence across all national social media channels. This role is pivotal in developing and executing a comprehensive organic social media strategy that drives brand engagement and community growth, while also leading the planning, execution, and optimization of paid national social advertising campaigns to achieve key marketing objectives. The ideal candidate will possess a deep understanding of social media trends, platform algorithms, and paid media best practices, with a proven ability to translate insights into actionable strategies and measurable results.</span></p><p> </p><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.</span></p></div> <br><strong class=\"jdheading\">Responsibilities</strong><br><br><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Organic Social Media Strategy & Management:</span></p><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Strategy Development: Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Collaboration with national campaigns: This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV. </span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Content Calendar: Oversee the creation and management of a dynamic content calendar across all relevant platforms.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Brand Voice & Storytelling: Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Trend Monitoring: Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Platform Optimization: Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Driving Demand: Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants. </span></li></ul><p> </p><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">National Social Advertising:</span></p><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Campaign Strategy & Execution: Collaborate with Campaign Leads on the strategy, planning, execution, and optimization of national paid social media campaigns across various platforms).</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Budget Management: Manage significant advertising budgets effectively, ensuring campaigns are delivered on time and within budget, with a focus on maximizing ROI.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">A/B Testing & Optimization: Implement rigorous A/B testing methodologies for ad creatives, copy, landing pages, and targeting to continuously improve campaign performance.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Performance Analysis: Monitor, analyze, and report on the performance of all paid social campaigns, providing actionable insights and recommendations for future optimization.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Creative Collaboration: Partner closely with internal creative teams and external agencies to develop compelling ad creatives that resonate with target audiences.</span></li></ul><p> </p><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Analytics & Reporting:</span></p><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Performance Tracking: Establish key performance indicators (KPIs) for both organic and paid social initiatives and track progress against these goals.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Reporting: Generate regular, comprehensive reports on social media performance, highlighting successes, challenges, and strategic recommendations to stakeholders.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Competitive Analysis: Conduct ongoing competitive analysis to benchmark performance and identify opportunities for differentiation.</span></li></ul><p> </p><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Collaboration & Leadership:</span></p><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Cross-Functional Partnership: Collaborate effectively with internal teams including Brand Strategy, Creative, PR, Customer Digital Experience, and Analytics to ensure integrated campaign execution.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Agency Management: Manage relationships with external social media and advertising agencies as needed, ensuring alignment with strategy and objectives.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Knowledge Sharing: Serve as a subject matter expert, sharing insights and best practices with the broader marketing team.</span></li></ul> <br><strong class=\"jdheading\">Required Qualifications (Knowledge, Skills, & Abilities)</strong><br><br><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, Business</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">National Social Media Strategy & Management experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">4+ years of experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Campaign experience with a National Brand, Marketing Agency, or Social </span><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Platform</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Agency Management experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Paid Social Experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Organic Social Experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Content creation experience</span></li></ul> <br><strong class=\"jdheading\">Preferred Qualifications (Knowledge, Skills, & Abilities)</strong><br><br><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">6+ years of experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Master's degree</span></li></ul> <br><strong class=\"jdheading2\">Required Years of Experience</strong><br><br>4 <br><div></div><strong class=\"jdheading2\">Travel Requirements</strong><br><br>20% <br><div></div><strong class=\"jdheading2\">Required Level of Education</strong><br><br>Bachelor's degree or equivalent experience <br><div></div><strong class=\"jdheading2\">Preferred Level of Education</strong><br><br>Master's Degree <br><div></div><strong class=\"jdheading2\">Required Major/Concentration</strong><br><br> Marketing, Communications, Journalism, Public Relations, Business <br><div></div><strong class=\"jdheading2\">Relocation Assistance Provided</strong><br><br>No<br><br><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Organic Social Media Strategy & Management:</span></p><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Strategy Development: Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Collaboration with national campaigns: This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV. </span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Content Calendar: Oversee the creation and management of a dynamic content calendar across all relevant platforms.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Brand Voice & Storytelling: Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Trend Monitoring: Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Platform Optimization: Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Driving Demand: Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants. </span></li></ul><p> </p><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">National Social Advertising:</span></p><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Campaign Strategy & Execution: Collaborate with Campaign Leads on the strategy, planning, execution, and optimization of national paid social media campaigns across various platforms).</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Budget Management: Manage significant advertising budgets effectively, ensuring campaigns are delivered on time and within budget, with a focus on maximizing ROI.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">A/B Testing & Optimization: Implement rigorous A/B testing methodologies for ad creatives, copy, landing pages, and targeting to continuously improve campaign performance.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Performance Analysis: Monitor, analyze, and report on the performance of all paid social campaigns, providing actionable insights and recommendations for future optimization.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Creative Collaboration: Partner closely with internal creative teams and external agencies to develop compelling ad creatives that resonate with target audiences.</span></li></ul><p> </p><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Analytics & Reporting:</span></p><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Performance Tracking: Establish key performance indicators (KPIs) for both organic and paid social initiatives and track progress against these goals.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Reporting: Generate regular, comprehensive reports on social media performance, highlighting successes, challenges, and strategic recommendations to stakeholders.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Competitive Analysis: Conduct ongoing competitive analysis to benchmark performance and identify opportunities for differentiation.</span></li></ul><p> </p><p><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Collaboration & Leadership:</span></p><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Cross-Functional Partnership: Collaborate effectively with internal teams including Brand Strategy, Creative, PR, Customer Digital Experience, and Analytics to ensure integrated campaign execution.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Agency Management: Manage relationships with external social media and advertising agencies as needed, ensuring alignment with strategy and objectives.</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Knowledge Sharing: Serve as a subject matter expert, sharing insights and best practices with the broader marketing team.</span></li></ul><br><br><ul><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, Business</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">National Social Media Strategy & Management experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">4+ years of experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Campaign experience with a National Brand, Marketing Agency, or Social </span><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Platform</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Agency Management experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Paid Social Experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Organic Social Experience</span></li><li><span style=\"font-size: 10pt; font-family: verdana, geneva;\">Content creation experience</span></li></ul>",
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}Get this page with API
Rendered from the bluedoor Job Postings API. Reproduce it:
GET https://api.bluedoor.sh/job-postings/v1/jobs/1d2aa8bff9fd1edda690f50f78510753e73e8314?include=descriptionJSONGET https://api.bluedoor.sh/job-postings/v1/orgs/3bc02ee9-4f68-4238-b1b8-487d7977b2f7JSONGET https://api.bluedoor.sh/job-postings/v1/sources/02279b78-2f55-4b9d-8d20-875b7387538cJSONGET https://api.bluedoor.sh/job-postings/v1/jobs/1d2aa8bff9fd1edda690f50f78510753e73e8314/eventsJSON