Video Producer, Fluke Creative Studio

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    "ExternalDescriptionStr": "<p><strong>The Role</strong></p>\n<p>Fluke’s in-house Creative Studio is looking for a <strong>Video Producer</strong> who blends creative vision with operational excellence. In this role, you’ll define and evolve an overarching vision for video at Fluke, ensuring individual projects connect into a cohesive, audience-first storytelling ecosystem that advances business goals. You’ll lead end-to-end development of video content for internal and external audiences—shaping direction, priorities, and long-term value—across longform, shortform, social media, webinars, livestreams, testimonials, and product demos.&nbsp;</p>\n<p>You’re equally comfortable brainstorming narrative arcs, crafting scripts and storyboards, securing shoots, directing talent, and guiding editors. You’ll partner closely with in-house visual designers and copywriters to shape ideas, then translate that creative vision into clear direction for external production partners and crew, ensuring the results are on brand, audience-first, and strategically effective.&nbsp;</p>\n<div>\n &nbsp;\n</div>\n<p><strong>What You’ll Do</strong></p>\n<p><strong>Video Strategy &amp; Vision</strong></p>\n<ul>\n <li>Establish and steward an overarching video strategy that aligns with brand, marketing, and business priorities—connecting individual projects into a cohesive narrative system.</li>\n <li>Assess how videos perform collectively across channels, audiences, and regions, ensuring clarity, consistency, and intentional evolution over time.</li>\n <li>Balance near-term execution with long-term vision, advocating for scalable, reusable, and strategically sound video investments.</li>\n <li>Ensure concepts ladder up to broader brand narratives and business objectives—not just individual deliverables.</li>\n <li>Create a channel‑level approach to video for content to meet business goals for both internal and external stakeholders.</li>\n</ul>\n<p><strong>Creative Development &amp; Storytelling</strong></p>\n<ul>\n <li>Lead the creative development of video concepts across formats (long-form, short-form, webinars, livestreams, testimonials, product demos) from pitch through delivery.</li>\n <li>Serve as the creative point of view for Fluke customer storytelling, ensuring narratives reflect customer needs and align with Fluke’s brand standards.</li>\n <li>Produce emotionally resonant stories rooted in real Fluke customer experiences and insights, using interviews, field footage, and product context to bring authenticity to the screen.</li>\n <li>Partner with in-house visual designers and copywriters to co‑create treatments, scripts, storyboards, and motion/graphics approaches; ensure voice, tone, and visual systems are cohesive across assets.</li>\n <li>Develop clear creative briefs that articulate goals, audience insights, success metrics, and technical constraints, and socialize them with stakeholders and production partners.</li>\n</ul>\n<p><strong>Production &amp; Execution</strong></p>\n<ul>\n <li>Create and manage end-to-end production workflows: ideation, scripting, shot lists, schedules/call sheets, filming, editorial, color, sound, versioning, QC, and final delivery.</li>\n <li>Translate creative to external partners: direct vendors, studios, and freelancers (DPs, editors, sound, color) with clear briefs, references, and feedback to achieve the intended look, feel, and narrative.</li>\n <li>Manage remote and in-person productions across multiple locations; secure talent, locations, and permissions; coordinate with internal teams and external partners.</li>\n <li>Ensure accessibility and global utility by facilitating transcripts and translated captions for video deliverables.&nbsp;</li>\n <li>Oversee video hosting and distribution (e.g., Brightcove, YouTube), partnering with social/digital teams to publish, tag, and optimize.&nbsp;</li>\n <li>Maintain an organized video library and b‑roll repository with discoverable metadata (e.g., Box, Aprimo) for efficient reuse.&nbsp;</li>\n</ul>\n<p><strong>Collaboration &amp; Alignment</strong></p>\n<ul>\n <li>Partner with Brand, Product Marketing, Communications, and cross-functional teams to ensure messaging is accurate, consistent, and compelling, supporting go‑to‑market priorities.</li>\n <li>Prioritize and traffic multiple projects, communicating status, risks, and decisions in a remote-first model; use Asana and studio standard work to drive alignment.&nbsp;</li>\n <li>Design scalable content approaches (modular shoots, evergreen footage, format-specific cutdowns) that maximize reuse across regions, channels, and audiences.</li>\n</ul>\n<p><strong>Performance &amp; Continuous Improvement</strong></p>\n<ul>\n <li>Bring an analytical lens to what’s working and where to iterate (hooks, runtimes, CTAs, thumbnails).</li>\n <li>Uphold Fluke brand standards and QA rigor across picture, sound, graphics, and captions.</li>\n <li>Contribute to best practices, templates, and playbooks that improve velocity and quality for the Creative Studio.</li>\n</ul>\n<div>\n &nbsp;\n</div>\n<p><strong>What You’ll Bring</strong></p>\n<p><strong>Must‑Have Skills &amp; Experience</strong></p>\n<ul>\n <li>Extensive experience in web video production, digital media, film/TV, or related field (in‑house or agency).</li>\n <li>Strong creative and technical skills across scripting, storyboarding, directing/producing, filming, lighting, location sound, and video editing.</li>\n <li>Proven track record crafting emotionally engaging narratives for defined audiences—ideally in technology, industrial, or B2B contexts.</li>\n <li>Proven ability to give clear, constructive creative feedback and direction to collaborators at all levels, including senior leaders and executive stakeholders.</li>\n <li>High proficiency with modern production tools and editing software/workflows (e.g., Adobe Premiere Pro, Frame.io, or comparable).</li>\n <li>Ability to operate independently, move quickly, and deliver high‑quality work with minimal supervision.</li>\n <li>Excellent communication, collaboration, and organization skills; experience working in distributed, international teams.</li>\n <li>Comfort with video hosting/distribution platforms and asset management; familiarity with Brightcove, YouTube, Box/Aprimo, and Asana is a plus.&nbsp;</li>\n</ul>\n<p><strong>Nice to Have</strong></p>\n<ul>\n <li>Live production and streaming experience (virtual/hybrid events, webinars, multicam).</li>\n <li>Motion graphics oversight (style dev, templates, typography, lower thirds, data viz).</li>\n <li>Familiarity with accessibility standards (captions, transcripts, localization workflows).&nbsp;</li>\n <li>Experience directing customer interviews and testimonials in field/industrial settings.</li>\n <li>Experience supporting product and marketing initiatives in an industrial, technology, or SaaS environment.</li>\n</ul>\n<div>\n &nbsp;\n</div>\n<p><strong>How You Work</strong></p>\n<ul>\n <li><strong>Customer-obsessed</strong>: You translate customer problems into clear narrative arcs with stakes, tension, and resolution.</li>\n <li><strong>Creative yet pragmatic</strong>: You balance craft with timelines, budgets, and business impact.</li>\n <li><strong>Operationally excellent</strong>: You build repeatable workflows, document standards, and improve them continuously.</li>\n <li><strong>Data-informed</strong>: You experiment, measure, and iterate for performance lift.</li>\n <li><strong>Confident and candid communicator:&nbsp;</strong>You’re comfortable offering thoughtful feedback, creative direction, and recommendations to anyone—from peers and partners to senior leaders—in service of stronger work.</li>\n <li><strong>Challenging the status quo:</strong> You discover and research emerging trends, push the boundaries for what good looks like and are not afraid to experiment with new channels or styles.</li>\n</ul>\n<div>\n &nbsp;Must be willing to travel up to 25%.\n</div>\n<p><strong>Portfolio Requirement</strong></p>\n<p>Please share a portfolio/reel highlighting:</p>\n<ol>\n <li>Narrative/customer storytelling</li>\n <li>Product explainers/demos</li>\n <li>Examples of end‑to‑end ownership, from brief to finished piece</li>\n <li>Role clarity (what you did on each project).</li>\n</ol>",
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