Assistant Manager - Marketing

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    "raw": "Ahmedabad International Airport (T1), Ahmedabad, Gujarat, IN",
    "city": "Gujarat",
    "region": "IN",
    "country": "United States",
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    "confidence": 0.9
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{
  "detail": {
    "Id": "43999",
    "Title": "Assistant Manager - Marketing",
    "media": [],
    "skills": [
      {
        "Skill": "Customer Centricity_MS",
        "SectionName": "Behavioural (Minimum four competencies are required)"
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      {
        "Skill": "Driving High Performance Culture_MS",
        "SectionName": "Behavioural (Minimum four competencies are required)"
      },
      {
        "Skill": "Effective Execution and Operational Excellence_MS",
        "SectionName": "Behavioural (Minimum four competencies are required)"
      },
      {
        "Skill": "Ownership and Accountability_MS",
        "SectionName": "Behavioural (Minimum four competencies are required)"
      },
      {
        "Skill": "Situational Adaptability_MS",
        "SectionName": "Behavioural (Minimum four competencies are required)"
      },
      {
        "Skill": "Teamwork & Collaboration_MS",
        "SectionName": "Behavioural (Minimum four competencies are required)"
      },
      {
        "Skill": "Brand Management-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Budget Management-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Campaign Management -AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Data Analysis and Interpretation-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Digital and Social Media Marketing-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Event Planning and Management-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Lead Generation-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Market Intelligence and Competitor Analysis-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Marketing Strategy & Planning-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Public Relations Management-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "SEO & SEM (Search Engine Optimization & Search Engine Marketing)-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Sponsorship Acquisition and Management-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      },
      {
        "Skill": "Trend Analysis and Forecasting-AAHL",
        "SectionName": "Technical (Minimum four competencies are required)"
      }
    ],
    "JobType": null,
    "Category": "Business Development & Strategy",
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    "WorkHours": null,
    "WorkYears": null,
    "Department": null,
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    "JobSchedule": "Full time",
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    "workLocation": [
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        "Country": "IN",
        "Region1": null,
        "Region2": "Gujarat",
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        "Building": null,
        "Latitude": "23.08213",
        "Longitude": "72.61736",
        "LocationId": 300010653546860,
        "PostalCode": "380003",
        "TownOrCity": "Ahmedabad",
        "AddressLine1": "Sardar Vallabhbhai Patel International Airport",
        "AddressLine2": "Hansol",
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        "AddressLine4": null,
        "LocationName": "Ahmedabad International Airport (T1)"
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    "ContentLocale": "en",
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    "LegalEmployer": null,
    "RequisitionId": 300019288468998,
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    "LegalEmployerId": 300000074545667,
    "PrimaryLocation": "Ahmedabad, Gujarat, India",
    "RequisitionType": "Regular",
    "NumberOfOpenings": null,
    "WorkplaceTypeCode": null,
    "BeFirstToApplyFlag": false,
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    "ExternalContactName": null,
    "ShortDescriptionStr": "Support the commercial team by tracking revenue performance, analyzing passenger behavior, generating MIS reports, and providing insights to optimize airport commercial revenue streams.",
    "ExternalContactEmail": null,
    "ExternalPostedEndDate": "2026-05-31T11:10:00+00:00",
    "OtherRequisitionTitle": null,
    "requisitionFlexFields": [],
    "ApplyWhenNotPostedFlag": true,
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    "ExternalDescriptionStr": "<p>About Business:</p>\n<p><b>Adani Group</b>: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O &amp; M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.</p>\n<p><b>Adani Airports Holding Limited</b>: Adani Airports Holding Limited is reshaping the aviation landscape, transforming airports into dynamic hubs of connectivity, innovation, and service excellence. By prioritizing passenger experience, leveraging state-of-the-art technology, and enhancing operational efficiency, we are redefining airport infrastructure across India. Our vision is to create world-class airports that serve as gateways to regional development and global connectivity, positioning Adani Airports as a leader in the aviation sector with a focus on sustainable growth and community impact.</p>\n<p><b>Job Purpose:</b> Executive - Marketing is responsible for execution of marketing strategies. This role involves assisting the Marketing Lead in implementing strategies that align with brand messaging and objectives, creating engaging content, and managing digital marketing efforts. This role is also responsible for organising events, identify sponsorships and enhance the airport's public image,</p>\n<p></p>",
    "ObjectVerNumberProfile": null,
    "PrimaryLocationCountry": "IN",
    "CorporateDescriptionStr": "",
    "ExternalPostedStartDate": "2026-04-02T11:10:56+00:00",
    "ExternalQualificationsStr": "<p><span style=\"color:black;font-family:'times new roman' , serif;font-size:12pt\"><b>Skills Required</b></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Advanced Excel (Pivot tables, macros, financial models)</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Power BI / Tableau dashboards</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Data analysis &amp; visualization</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Financial understanding of revenue share contracts</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Stakeholder communication</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Knowledge of airport commercial ecosystem</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:12pt\"><b>Preferred Background</b></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">MBA / Business Analytics / Finance</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Experience in:</span><br /><span style=\"font-family:'times new roman' , serif;font-size:12pt\"> </span><ul><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Airports</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Retail analytics</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Real estate leasing analytics</span></li><li><span style=\"color:black;font-family:'times new roman' , serif;font-size:12pt\">Hospitality / malls</span></li></ul></li></ul>",
    "InternalQualificationsStr": "<p><span style=\"color:black;font-family:'times new roman' , serif;font-size:12pt\"><b>Skills Required</b></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Advanced Excel (Pivot tables, macros, financial models)</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Power BI / Tableau dashboards</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Data analysis &amp; visualization</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Financial understanding of revenue share contracts</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Stakeholder communication</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Knowledge of airport commercial ecosystem</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:12pt\"><b>Preferred Background</b></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">MBA / Business Analytics / Finance</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Experience in:</span><br /><span style=\"font-family:'times new roman' , serif;font-size:12pt\"> </span><ul><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Airports</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Retail analytics</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:12pt\">Real estate leasing analytics</span></li><li><span style=\"color:black;font-family:'times new roman' , serif;font-size:12pt\">Hospitality / malls</span></li></ul></li></ul>",
    "OrganizationDescriptionStr": "",
    "primaryLocationCoordinates": [
      {
        "Latitude": "23.02776",
        "Longitude": "72.60027",
        "CountryCode": "IN",
        "GeographyId": 100004938902321,
        "GeographyNodeId": 300002959759529
      }
    ],
    "ExternalResponsibilitiesStr": "<p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>1. Revenue Tracking &amp; Performance Analysis</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Monitor daily, weekly, and monthly revenue from non-aero streams such as:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Retail stores</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Duty-free</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">F&amp;B outlets</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Advertising</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Parking</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Lounges</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Meet &amp; Assist / airport services</span></li></ol><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Analyze revenue per passenger (RPP) and conversion metrics.</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Compare performance across terminals, zones, and categories.</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>2. MIS Reporting</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Prepare daily / weekly / monthly dashboards for leadership.</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Maintain revenue MIS and commercial performance reports.</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Track:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Lease revenue</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Minimum guarantee vs revenue share</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Store sales performance</span></li></ol><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Automate reporting using tools like:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Excel</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Power BI / Tableau</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">SQL databases.</span></li></ol><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>3. Passenger Data Analysis</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Analyze passenger traffic data including:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Footfall</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Passenger segmentation (domestic vs international)</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Peak travel hours</span></li></ol><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Map passenger flow vs retail zones to identify high-potential commercial areas.</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>4. Commercial Opportunity Analysis</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Identify underperforming retail zones and suggest improvements.</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Support the team in:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">New concession planning</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Category mix optimization</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Space utilization analysis</span><br /><span style=\"font-family:'times new roman' , serif;font-size:11pt\"> </span></li></ol><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>5. Lease &amp; Contract Monitoring</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Track commercial agreements including:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Revenue share models</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Minimum Annual Guarantee (MAG)</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Contract compliance</span></li></ol><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Validate sales declarations from concessionaires.</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>6. Stakeholder Reporting</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Provide analytical support to:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Commercial leasing teams</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Finance</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Airport operations</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Senior management</span></li></ol><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Prepare presentations for leadership reviews.</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>7. Forecasting &amp; Planning</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Forecast commercial revenue based on passenger traffic trends.</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Support budgeting and annual commercial planning.</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>Key Metrics Managed</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Revenue per passenger (RPP)</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">sales per passenger (SPP)</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">ATV</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">penetration</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Category performance</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">AOP vs revenue share variance</span></li></ul>",
    "InternalResponsibilitiesStr": "<p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>1. Revenue Tracking &amp; Performance Analysis</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Monitor daily, weekly, and monthly revenue from non-aero streams such as:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Retail stores</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Duty-free</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">F&amp;B outlets</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Advertising</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Parking</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Lounges</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Meet &amp; Assist / airport services</span></li></ol><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Analyze revenue per passenger (RPP) and conversion metrics.</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Compare performance across terminals, zones, and categories.</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>2. MIS Reporting</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Prepare daily / weekly / monthly dashboards for leadership.</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Maintain revenue MIS and commercial performance reports.</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Track:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Lease revenue</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Minimum guarantee vs revenue share</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Store sales performance</span></li></ol><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Automate reporting using tools like:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Excel</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Power BI / Tableau</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">SQL databases.</span></li></ol><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>3. Passenger Data Analysis</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Analyze passenger traffic data including:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Footfall</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Passenger segmentation (domestic vs international)</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Peak travel hours</span></li></ol><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Map passenger flow vs retail zones to identify high-potential commercial areas.</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>4. Commercial Opportunity Analysis</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Identify underperforming retail zones and suggest improvements.</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Support the team in:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">New concession planning</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Category mix optimization</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Space utilization analysis</span><br /><span style=\"font-family:'times new roman' , serif;font-size:11pt\"> </span></li></ol><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>5. Lease &amp; Contract Monitoring</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Track commercial agreements including:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Revenue share models</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Minimum Annual Guarantee (MAG)</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Contract compliance</span></li></ol><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Validate sales declarations from concessionaires.</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>6. Stakeholder Reporting</strong></span></p><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Provide analytical support to:</span></li></ul><ol><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Commercial leasing teams</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Finance</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Airport operations</span></li><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Senior management</span></li></ol><ul><li><span style=\"font-family:'times new roman' , serif;font-size:11pt\">Prepare presentations for leadership reviews.</span></li></ul><p><span style=\"color:black;font-family:'times new roman' , serif;font-size:11pt\"><strong>7. 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