Growth Manager (B2B SaaS)

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    "description_html": "<p><b>Growth Manager (B2B SaaS)</b></p><p><b>Location:</b> Ottawa, ON - 2 days onsite a week <br><b>Team:</b> Marketing<br><b>Reports to:</b> Growth Manager (direct report to Senior Marketing Manager)<br><b>Role type:</b> Individual Contributor<br><strong>Comp:</strong> Salary + Bonus + Stock Options + Health Benefits + 3 Weeks Vacation</p><p><b>About the Role</b></p><p>We’re hiring a Growth Manager to drive scalable, data-led growth across our B2B SaaS funnel. This role is ideal for someone who has experience operating in companies with ~100–500 employees and understands how to balance product-led growth with sales-assisted motions.</p><p>You’ll sit at the intersection of Marketing, Product, and Sales, owning initiatives that generate pipeline, improve conversion, and increase customer lifetime value. This is a highly cross-functional role for someone who thrives on experimentation, speed, and measurable impact.</p><p></p><p><b>What You’ll Do</b></p><ul><li>Own and optimize the full B2B growth funnel: lead generation → activation → pipeline → revenue → retention</li><li>Drive pipeline growth through a mix of inbound, outbound, product-led, and partnership channels</li><li>Design and execute rapid experimentation across website, onboarding, lifecycle, and acquisition channels</li><li>Partner closely with Sales to improve lead quality, conversion rates, and sales velocity</li><li>Identify friction points across the buyer journey and implement solutions to improve conversion</li><li>Build and optimize lifecycle programs (email, nurture, reactivation) to drive engagement and expansion</li><li>Collaborate with Product to improve activation, onboarding, and PLG motions</li><li>Develop dashboards and reporting to track key metrics (CAC, LTV, conversion rates, pipeline contribution)</li><li>Continuously test new channels, tools, and growth strategies to unlock scalable opportunities</li></ul><p></p><p><b>What We’re Looking For</b></p><ul><li>4–8+ years of experience in growth, demand generation, or product growth within B2B SaaS</li><li>Experience at companies in the ~100–500 employee range (or similar growth stage environments)</li><li>Proven track record of driving pipeline and revenue impact—not just top-of-funnel metrics</li><li>Strong understanding of B2B funnels, including MQL → SQL → closed-won stages</li><li>Hands-on experience with experimentation and A/B testing across web and lifecycle channels</li><li>Strong analytical skills; comfortable working with tools like SQL, GA4, HubSpot/Salesforce, Mixpanel, or similar</li><li>Experience working cross-functionally with Sales, Product, and Marketing teams</li><li>Ability to operate in ambiguity and prioritize high-impact opportunities</li></ul><p></p><p><b>Nice to Have</b></p><ul><li>Experience with product-led growth (PLG) or hybrid PLG + sales motion</li><li>Background in fintech, payments, or adjacent industries</li><li>Familiarity with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce)</li><li>Experience optimizing conversion across demos, trials, or self-serve signups</li><li>Basic technical fluency (tracking, APIs, growth tooling)</li></ul><p></p><p><b>What Success Looks Like</b></p><ul><li>Increased pipeline generation and improved conversion across key funnel stages</li><li>Measurable improvements in CAC efficiency and revenue growth</li><li>Strong alignment between Marketing, Product, and Sales on growth initiatives</li><li>A consistent experimentation engine driving learnings and iteration</li></ul>",
    "description_text": "Growth Manager (B2B SaaS)\n Location:  Ottawa, ON - 2 days onsite a week\n Team:  Marketing\n Reports to:  Growth Manager (direct report to Senior Marketing Manager)\n Role type:  Individual Contributor\n Comp:  Salary + Bonus + Stock Options + Health Benefits + 3 Weeks Vacation\n About the Role\n We’re hiring a Growth Manager to drive scalable, data-led growth across our B2B SaaS funnel. This role is ideal for someone who has experience operating in companies with ~100–500 employees and understands how to balance product-led growth with sales-assisted motions.\n You’ll sit at the intersection of Marketing, Product, and Sales, owning initiatives that generate pipeline, improve conversion, and increase customer lifetime value. This is a highly cross-functional role for someone who thrives on experimentation, speed, and measurable impact.\n What You’ll Do\n Own and optimize the full B2B growth funnel: lead generation → activation → pipeline → revenue → retention\n Drive pipeline growth through a mix of inbound, outbound, product-led, and partnership channels\n Design and execute rapid experimentation across website, onboarding, lifecycle, and acquisition channels\n Partner closely with Sales to improve lead quality, conversion rates, and sales velocity\n Identify friction points across the buyer journey and implement solutions to improve conversion\n Build and optimize lifecycle programs (email, nurture, reactivation) to drive engagement and expansion\n Collaborate with Product to improve activation, onboarding, and PLG motions\n Develop dashboards and reporting to track key metrics (CAC, LTV, conversion rates, pipeline contribution)\n Continuously test new channels, tools, and growth strategies to unlock scalable opportunities\n What We’re Looking For\n 4–8+ years of experience in growth, demand generation, or product growth within B2B SaaS\n Experience at companies in the ~100–500 employee range (or similar growth stage environments)\n Proven track record of driving pipeline and revenue impact—not just top-of-funnel metrics\n Strong understanding of B2B funnels, including MQL → SQL → closed-won stages\n Hands-on experience with experimentation and A/B testing across web and lifecycle channels\n Strong analytical skills; comfortable working with tools like SQL, GA4, HubSpot/Salesforce, Mixpanel, or similar\n Experience working cross-functionally with Sales, Product, and Marketing teams\n Ability to operate in ambiguity and prioritize high-impact opportunities\n Nice to Have\n Experience with product-led growth (PLG) or hybrid PLG + sales motion\n Background in fintech, payments, or adjacent industries\n Familiarity with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce)\n Experience optimizing conversion across demos, trials, or self-serve signups\n Basic technical fluency (tracking, APIs, growth tooling)\n What Success Looks Like\n Increased pipeline generation and improved conversion across key funnel stages\n Measurable improvements in CAC efficiency and revenue growth\n Strong alignment between Marketing, Product, and Sales on growth initiatives\n A consistent experimentation engine driving learnings and iteration",
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      "description": "<p><b>Growth Manager (B2B SaaS)</b></p><p><b>Location:</b> Ottawa, ON - 2 days onsite a week <br><b>Team:</b> Marketing<br><b>Reports to:</b> Growth Manager (direct report to Senior Marketing Manager)<br><b>Role type:</b> Individual Contributor<br><strong>Comp:</strong> Salary + Bonus + Stock Options + Health Benefits + 3 Weeks Vacation</p><p><b>About the Role</b></p><p>We’re hiring a Growth Manager to drive scalable, data-led growth across our B2B SaaS funnel. This role is ideal for someone who has experience operating in companies with ~100–500 employees and understands how to balance product-led growth with sales-assisted motions.</p><p>You’ll sit at the intersection of Marketing, Product, and Sales, owning initiatives that generate pipeline, improve conversion, and increase customer lifetime value. This is a highly cross-functional role for someone who thrives on experimentation, speed, and measurable impact.</p><p></p><p><b>What You’ll Do</b></p><ul><li>Own and optimize the full B2B growth funnel: lead generation → activation → pipeline → revenue → retention</li><li>Drive pipeline growth through a mix of inbound, outbound, product-led, and partnership channels</li><li>Design and execute rapid experimentation across website, onboarding, lifecycle, and acquisition channels</li><li>Partner closely with Sales to improve lead quality, conversion rates, and sales velocity</li><li>Identify friction points across the buyer journey and implement solutions to improve conversion</li><li>Build and optimize lifecycle programs (email, nurture, reactivation) to drive engagement and expansion</li><li>Collaborate with Product to improve activation, onboarding, and PLG motions</li><li>Develop dashboards and reporting to track key metrics (CAC, LTV, conversion rates, pipeline contribution)</li><li>Continuously test new channels, tools, and growth strategies to unlock scalable opportunities</li></ul><p></p><p><b>What We’re Looking For</b></p><ul><li>4–8+ years of experience in growth, demand generation, or product growth within B2B SaaS</li><li>Experience at companies in the ~100–500 employee range (or similar growth stage environments)</li><li>Proven track record of driving pipeline and revenue impact—not just top-of-funnel metrics</li><li>Strong understanding of B2B funnels, including MQL → SQL → closed-won stages</li><li>Hands-on experience with experimentation and A/B testing across web and lifecycle channels</li><li>Strong analytical skills; comfortable working with tools like SQL, GA4, HubSpot/Salesforce, Mixpanel, or similar</li><li>Experience working cross-functionally with Sales, Product, and Marketing teams</li><li>Ability to operate in ambiguity and prioritize high-impact opportunities</li></ul><p></p><p><b>Nice to Have</b></p><ul><li>Experience with product-led growth (PLG) or hybrid PLG + sales motion</li><li>Background in fintech, payments, or adjacent industries</li><li>Familiarity with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce)</li><li>Experience optimizing conversion across demos, trials, or self-serve signups</li><li>Basic technical fluency (tracking, APIs, growth tooling)</li></ul><p></p><p><b>What Success Looks Like</b></p><ul><li>Increased pipeline generation and improved conversion across key funnel stages</li><li>Measurable improvements in CAC efficiency and revenue growth</li><li>Strong alignment between Marketing, Product, and Sales on growth initiatives</li><li>A consistent experimentation engine driving learnings and iteration</li></ul>",
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