Email Lifecycle Marketer

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    "datePosted": "2026-06-11",
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    "description": "<p><span style=\"font-size: 10pt; font-weight: bold\">WORK WITH US</span></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">Service-Meets-Retail,</span><span style=\"font-size: 10pt; font-weight: 300\"><br></span><span style=\"font-size: 10pt; font-weight: 300\">Experiential Skincare Company</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(56, 118, 29); font-size: 10pt; font-weight: bold\">Company Description</span></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">Founded in 2019 by Jessica Walsh and Anita Chan, Formula Fig is an innovative service-meets-retail skincare brand dedicated to providing exceptional skincare experiences and innovative products. With a unique blend of in-store and online retail, we are committed to elevating our guests' skincare journeys through technology, personalization, and world-class service.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">As we continue to scale across appointments, memberships, and eCommerce, we are seeking a highly skilled </span><span style=\"font-size: 10pt; font-weight: bold\">Email Lifecycle Marketer </span><span style=\"font-size: 10pt; font-weight: 300\">to build, optimize, and audit our customer lifecycle infrastructure across all revenue streams.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(56, 118, 29); font-size: 10pt; font-weight: bold\">Role Overview</span></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">As the</span><br><span style=\"font-size: 10pt; font-weight: bold\">Email Lifecycle Marketer</span><br><span style=\"font-size: 10pt; font-weight: 300\">at Formula Fig, you will be responsible for designing, building, auditing, and optimizing Klaviyo lifecycle automations that drive appointment bookings, membership retention, and eCommerce revenue.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">This role will focus on closing critical gaps in our lifecycle ecosystem, including appointment conversion flows, membership retention programs, win-back automations, post-purchase journeys, segmentation architecture, deliverability optimization, and performance reporting.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">The successful candidate will create scalable automation systems that improve guest engagement while driving measurable revenue growth across the business.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">The Email Lifecycle Marketer will report to the Head of Digital &amp; Technology and work cross-functionally with Marketing, Guest Experience, Memberships, Medical Operations, and Leadership.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Role Responsibilities:</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Lifecycle Strategy &amp; Automation Development</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Build and deploy  critical lifecycle flows currently missing from the Formula Fig ecosystem.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Design customer journeys across appointment bookings, memberships, and eCommerce.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Create automated retention, re-engagement, win-back, onboarding, and cross-sell programs.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Management and Creation of the Lists and Segmentation of clients </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Membership Retention &amp; Revenue Recovery</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Build membership retention sequences designed to reduce churn and increase recurring revenue.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Create cancellation save flows, win-back campaigns, renewal reminders, and lapsed-member engagement programs.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Identify opportunities to improve member utilization and engagement through automated communications.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Appointment Conversion Optimization</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Build and optimize appointment-focused lifecycle flows including welcome journeys, lead nurturing, booking conversion, and reactivation campaigns.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Create automated pathways that drive new guest acquisition and increase repeat bookings.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Monitor performance against appointment conversion benchmarks.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Email Systems Audit &amp; Optimization</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Conduct a full audit of existing live flows to ensure proper functionality, segmentation accuracy, and brand alignment.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Review automation architecture, trigger logic, suppression rules, and deliverability best practices.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Identify which systems should be the primary sender of the email campaigns. </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Segmentation &amp; Data Infrastructure</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Create and maintain customer segments supporting lifecycle marketing initiatives.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Ensure accurate data flow between Klaviyo, Mindbody, Shopify, and other integrated platforms.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Develop audience frameworks that support personalization and targeted communication.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Reporting &amp; Performance Analysis</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Establish reporting frameworks across appointments, memberships, and eCommerce.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Monitor flow performance, conversion rates, deliverability, and revenue attribution.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Provide actionable recommendations to improve program effectiveness.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Cross-Functional Collaboration</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Coordinate copy, creative, and content requirements required to launch automations.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Role Qualifications:</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Klaviyo Expertise</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">3+ years of hands-on experience building and managing advanced Klaviyo lifecycle programs.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Experience with MindBody Online’s Marketing Suite </span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Proven experience developing flows, segments, campaigns, and reporting frameworks.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Strong understanding of lifecycle marketing best practices and customer journey design.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">CRM &amp; Retention Marketing</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Demonstrated success improving customer retention, engagement, and lifecycle revenue.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Experience building win-back, onboarding, renewal, cross-sell, and loyalty programs.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Strong understanding of subscription or membership-based business models.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Technical &amp; Analytical Skills</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Experience working with customer data, integrations, and marketing automation platforms.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Ability to analyze performance metrics and translate data into actionable recommendations.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Strong understanding of deliverability, segmentation strategy, and attribution reporting.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Project Management</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Ability to independently manage multiple workstreams while meeting deadlines.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Strong organizational skills and attention to detail.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Comfortable working in a fast-paced startup environment.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Communication &amp; Collaboration</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Excellent written and verbal communication skills.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Ability to collaborate cross-functionally with technical and non-technical stakeholders.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Experience translating business goals into lifecycle marketing solutions.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Beauty, Wellness, or Consumer Experience (Preferred)</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Experience working with beauty, wellness, healthcare, retail, subscription, or consumer brands is highly preferred.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Familiarity with Mindbody, Shopify, Recharge, or similar customer ecosystems is considered an asset.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Project Scope</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Phase 1: Build &amp; Launch (4 Weeks) </span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Objective: Create and Configure Customer Life Cycle </span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Establish the process for which type of emails are sent from the correct system (MBO / Klayvio) </span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Establish a Customer Lifecycle Journey for new clients, existing clients and membership program </span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Task out email design, copy creation to respective teams. </span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Create  supporting customer segments and lists. </span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Have a baseline of flows and automations operating within the first Phase. (59 Flows) </span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Key Result:  Self Operating Customer Life Cycle flows and segmentation. </span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Phase 2: Audit &amp; Optimization (2 Weeks)</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Build and launch all missing lifecycle flows that support our 3 main business units.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Optimize our nurture campaigns and promotional campaigns </span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Create a roadmap for future flows and automated emails (Post-Treatment, Reviews) </span></li>\n<li><br></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">What We Offer</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Opportunity to shape a critical revenue-driving function within a rapidly growing skincare brand.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Direct impact on appointment, membership, and eCommerce growth.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Collaborative and entrepreneurial work environment.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">High-visibility project with executive leadership.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: 300\">Potential for future ongoing lifecycle marketing engagements.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Total Rewards</span></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">Contract Project Fee: $5,000–$8,000 USD</span></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">Project Duration: 8 Weeks</span></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">Estimated Start Date: Immediate</span></p>\n<p><span style=\"font-size: 10pt; font-weight: 300\">Target Completion: End of July 2026</span></p>",
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