Senior Director, Marketing – Fanatec

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    "ExternalDescriptionStr": "<h2><span lang=\"EN-US\">Key Responsibilities</span></h2><ul style=\"list-style-type: disc; padding-left: 24px;\"><li><span lang=\"EN-US\">Define and execute Fanatec's global marketing strategy — building integrated, narrative-driven campaign arcs, not initiative lists — with a strong focus on community and social growth.</span></li><li><span lang=\"EN-US\">Own Fanatec's brand narrative, product storytelling, and go-to-market campaigns.</span></li><li><span lang=\"EN-US\">Build, guide, and develop the marketing team — providing clear priorities, protecting team capacity through OKR discipline, and ensuring direct reports are not left without direction or context.</span></li><li><span lang=\"EN-US\">Lead AI adoption across the marketing function: role-model practical AI use, build team fluency in AI-powered workflows, and ensure Fanatec marketing operates at the productivity frontier.</span></li><li><span lang=\"EN-US\">Ensure strong cross-functional alignment with Product, Sales, Events, and Creative teams.</span></li><li><span lang=\"EN-US\">Build and scale global community platforms, creator ecosystems, and influencer partnerships.</span></li><li><span lang=\"EN-US\">Lead global social media strategy and day-to-day community engagement.</span></li><li><span lang=\"EN-US\">Own channel marketing: deliver monthly MDF planning by account and region, build account-level campaign roadmaps for key retail partners, and represent marketing credibly in sales account meetings.</span></li><li><span lang=\"EN-US\">Design and deliver structured, measurable campaign arcs for launches and lifecycle marketing, with clear narrative, defined ownership, and post-campaign review at every stage.</span></li><li><span lang=\"EN-US\">Own and steward the global marketing budget: allocate across channels and campaigns with rigour, protect against overcommitment, and report spend-to-impact transparently to leadership.</span></li><li><span lang=\"EN-US\">Own full-funnel marketing performance: connect brand and community activity to D2C conversion, customer acquisition cost, and lifecycle retention metrics.</span></li><li><span lang=\"EN-US\">Own reputation management and crisis-response playbooks for community and creators.</span></li></ul><h2><span lang=\"EN-US\"><strong>Experience &amp; Profile</strong></span></h2><ul style=\"list-style-type: disc; padding-left: 24px;\"><li><span lang=\"EN-US\">Senior leadership experience in marketing within gaming, motorsports, or tech-driven consumer brands, including demonstrated channel or retail marketing experience (MDF planning, account-level campaigns, sales partnership).</span></li><li><span lang=\"EN-US\">Structured team leadership: demonstrable track record of managing and developing direct reports, using OKRs for capacity planning, and maintaining clear communication and accountability downwards.</span></li><li><span lang=\"EN-US\">Strong background in community building, social media, and influencer marketing.</span></li><li><span lang=\"EN-US\">Proven ability to deeply understand technical products and translate them into compelling brand narratives — including reading product briefs, owning NPI launch positioning, and connecting spec-level detail to audience-relevant storytelling.</span></li><li><span lang=\"EN-US\">Practical AI fluency: uses AI tools to accelerate content production, social listening, community sentiment analysis, and campaign briefing — and can build a team culture where AI augments output without replacing creative judgment.</span></li><li><span lang=\"EN-US\">Ownership of martech and analytics stack decisions: knows which tools to choose, how to connect them to business outcomes, and how to avoid tool sprawl.</span></li><li><span lang=\"EN-US\">Demonstrated budget management experience at significant scale: proven ability to allocate, reforecast, and defend spend decisions under pressure.</span></li><li><span lang=\"EN-US\">Data-driven mindset with strong execution discipline and a bias for follow-through, not just ideation.</span></li><li><span lang=\"EN-US\">Authentic passion for sim, motorsports, or gaming culture — with the curiosity to go deep on product, not just the category.</span></li></ul>",
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