Assistant Professor - SoBA - Digital Media & Marketing Communication

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    "ExternalDescriptionStr": "<p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span lang=\"EN-US\" style=\"font-size: 12pt;\">The NMIMS School of Branding is a school that approaches all aspects of creativity, marketing, brand building and media communication. We are looking for subject matter experts to instruct in the evolving domain of Digital Media and Marketing Communication. The ideal candidate will display an understanding of the intersection of media strategy, technological understanding and technical execution.</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span lang=\"EN-US\" style=\"font-size: 12pt;\">The key responsibilities are curriculum delivery ensuring that students grasp the foundational concepts as well as bridge the gap between academic theory and industry application. The faculty should be able to provide hands-on training using industry-standard tools and platforms associated with media buying and marketing automation. The faculty should leverage their professional experience to provide real-world context, case studies and practical applications of media theories and media planning knowledge.</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span lang=\"EN-US\" style=\"font-size: 12pt;\">The ideal faculty should be able to deconstruct the complex technical jargon into digestible actionable insights for learners. The faculty should demonstrate conceptual understanding and practical expertise in one of more the following domains:</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span lang=\"EN-US\" style=\"font-size: 12pt;\"><strong>Performance Marketing</strong>: Mastery of ROI driven strategies and lead generation across paid channels</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span lang=\"EN-US\" style=\"font-size: 12pt;\"><strong>Programmatic Advertising</strong>: Understanding of the automated bidding ecosystem, including DSP, SSP and RTB mechanics</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span lang=\"EN-US\" style=\"font-size: 12pt;\"><strong>Affiliate Marketing</strong>: Knowledge of partnership ecosystems, tracking technologies and commission-based growth strategies</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span lang=\"EN-US\" style=\"font-size: 12pt;\"><strong>Martech (Marketing Technology)</strong>: Proficiency in the stack of tools used to manage and optimize marketing efforts, including CRM integration, data analytics, and automation platforms.</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">&nbsp;</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\"><strong>Qualifying Criteria – Assistant Professor:</strong></span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">a. A Master ‘s degree with 55% marks (or an equivalent grade in a point-scale wherever the grading system is followed) in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign university. The candidate must have cleared the National Eligibility Test (NET) conducted by the UGC or SLET/SET accredited by UGC</span></span><br><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">OR</span></span><br><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">b. A candidate has been awarded a Ph.D. Degree in accordance with the University Grants Commission (Minimum Standards and Procedure for Award of M.Phil./Ph.D. Degree) Regulations, 2009 or 2016 may be exempted from NET/SLET/SET.</span></span><br><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">AND</span></span><br><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">c. Minimum 2 SCI Publications in peer-reviewed or UGC-listed journals</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">d. Without prejudice to the above, the following conditions may be considered desirable:</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">&nbsp; &nbsp; i) Ph.D preferred with entry-level 2 years’ experience is desirable but not mandatory.</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">&nbsp; &nbsp; ii)&nbsp;The candidate has presented at least two papers based on his/her Ph.D. work in conferences/seminars sponsored/funded/supported by the UGC/ICSSR/CSIR&nbsp; &nbsp;or any similar agency.</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\">Published work may include books, Research Periodical, Ph.D. guidance, Consultancy projects, and a patent filed.</span></span></p><p style=\"line-height: normal;\"><span style=\"font-family: &quot;Times New Roman&quot;, serif;\"><span style=\"font-size: 12pt;\"><strong>Pay Scales:</strong>&nbsp;As per UGC guidelines; but will not be a constraint for the right candidate</span></span></p>",
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    "CorporateDescriptionStr": "<body> \n <p class=\"MsoNormal\" style=\"margin-bottom:7.5pt\"><span>In 1981, Shri Vile Parle Kelavani Mandal (SVKM) established Narsee Monjee Institute of Management Studies (NMIMS) to meet the growing demand for management education. In 2003, NMIMS was declared a deemed to be university under Section 3 of the UGC Act 1956. The Vision of the University is to be a globally admired University by 2030. The Mission of NMIMS is to emerge as a Centre of Excellence, best in class in India and Asia and yearning to be the best in the world by 2030.&nbsp;</span></p> \n <p class=\"MsoNormal\" style=\"margin-bottom:7.5pt\"><span>With the legacy of 40 years, NMIMS has grown to being not only one of the top-10 B-schools in India but also emerged as a multi-disciplinary, multi-campus University at Mumbai, Navi Mumbai, Indore, Shirpur, Dhule, Bengaluru, Hyderabad and Chandigarh and seventeen constituent schools that include Management, Family Business, Engineering, Pharmacy, Architecture, Commerce, Economics, Law, Science, Liberal Arts, Design, Performing Arts, Mathematical Science, Agricultural Science, Hospitality Management, Branding &amp; Advertising and Distance Learning. In addition, we have nine Centres of Excellence as well at the University.</span></p> \n <p class=\"MsoNormal\" style=\"margin-bottom:7.5pt\"><span>The consistent academic quality, research focus, faculty from top national and global institutes and strong industry linkages at NMIMS have placed it amongst the nation's prime centres of educational excellence and research today. More than 17000 students and about 750 full-time faculty members, 10 faculty members with Fulbright Scholarship and Humboldt International Scholarship for post-doctoral researchers are part of India's most sought after academic community.</span></p> \n</body>",
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    "OrganizationDescriptionStr": "<body> \n <p style=\"margin:0in; margin-bottom:.0001pt\"><span>At the SVKM’S NMIMS SCHOOL OF BRANDING &amp; ADVERTISING in collaboration with Prahlad Kakar School of Branding &amp; Entrepreneurship we use unconventional and unique methods of teaching to engage our students. We employ a pragmatic, 'hands-on' approach delivered by industry professionals, brand managers and creative entrepreneurs. Our carefully constructed curriculum uses a combination of in - classroom teachings and real-world business simulations, along with perception shattering sports adventure to push students to think outside the box. And ultimately move Beyond Fear....</span></p> \n <p style=\"margin:0in; margin-bottom:.0001pt\"><span>Our endeavour is to nurture the minds of young individuals in a learning environment so that they grow into socially responsible, creative, passionate professionals and business leaders who impact our world in a positive way in the years to come.</span></p> \n <p style=\"margin:0in; margin-bottom:.0001pt\"><span>Our learning design is aimed at inspiring all young dreamers who want to follow their dreams. Especially if some of them have dreams so unimaginably big, they may be too scared to even articulate them.</span></p> \n <p style=\"margin:0in; margin-bottom:.0001pt\"><span>&nbsp;</span></p> \n <p class=\"MsoNormal\" style=\"margin-bottom:0in; margin-bottom:.0001pt\"><b><span>Vision</span></b></p> \n <p class=\"MsoNormal\" style=\"margin-bottom:0in; margin-bottom:.0001pt\"><span>To develop a world-class institution to support the careers and personal development of creative professionals, dreamers, and entrepreneurs who will go on to create significant impact on a global platform<span>.</span></span></p> \n <p class=\"MsoNormal\" style=\"margin-bottom:0in; margin-bottom:.0001pt\"><span>Mission</span></p> \n <p class=\"MsoNormal\" style=\"margin-bottom:0in; margin-bottom:.0001pt\"><span>To develop well-rounded students and train them to become professionals and leaders who are ethical, entrepreneurial, innovative, productive and prepared to succeed in a global economy. To teach our students to breach the barrier of fear which inhibits creativity and growth and to produce socially conscious individuals<span>.</span></span><span></span></p> \n</body>",
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