Marketing Specialist - Demand Generation

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    "datePosted": "2026-06-16",
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    "description": "<p><span style=\"font-weight: bold\"><span><span>Position Overview:</span></span></span><span> </span></p>\n<p><span><span>As a Marketing Specialist, Demand Generation at Accordant, you will drive revenue growth by developing and executing multi-channel marketing campaigns that generate awareness, engagement, and pipeline for our ERP, </span><span>financial management</span><span>, and custom software solutions.</span></span><span> <br><br></span></p>\n<p><span><span>In this role, you will manage campaigns from strategy through execution and reporting, partnering closely with sales, consulting, and subject matter experts to deliver targeted messaging and measurable results. A key focus will be supporting </span><span>Accordant's</span><span> micro-vertical marketing strategy across industries such as construction, real estate, manufacturing, distribution, healthcare, nonprofit, and professional services, while also contributing to account-based marketing initiatives for strategic accounts.</span></span><span> <br><br></span></p>\n<p><span><span>This position is ideal for a marketer who enjoys combining strategic planning with hands-on execution, using data-driven insights to </span><span>optimize</span><span> campaign </span><span>performance</span><span> and drive business growth.</span></span><span> </span><br></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Responsibilities:</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Own and execute full-funnel demand generation campaigns that drive awareness, lead generation, opportunity creation, and revenue growth</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Manage campaigns end-to-end, including planning, messaging, audience segmentation, content development, execution, optimization, and reporting</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Develop targeted marketing programs for specific industries, regional markets, and micro-vertical audiences to support growth initiatives</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Support account-based marketing efforts by creating personalized campaigns for strategic accounts and high-value prospects</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Create campaign content across multiple channels, including email, landing pages, blogs, webinars, social media, video, and digital advertising</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Build and manage nurture/drip email programs that guide prospects through the buyer journey and increase engagement with </span><span>Accordant's</span><span> solutions and services</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Leverage AI tools and emerging technologies to improve campaign planning, audience targeting, content creation, and workflow efficiency</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Monitor campaign performance and analyze key metrics including engagement, conversion rates, pipeline contribution, opportunity generation, and revenue impact</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Execute A/B testing initiatives across messaging, creative, calls-to-action, and campaign tactics to continuously improve results</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Partner closely with SDRs and Account Executives to align campaign strategy, improve lead quality, and support effective follow-up processes</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Maintain audience quality and segmentation accuracy while supporting initiatives that improve database growth and marketing reach</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Write industry-focused and product-focused content that supports campaign </span><span>objectives</span><span>, SEO initiatives, and thought leadership efforts</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Collaborate with internal subject matter experts, consultants, software developers, and vendor partners to create relevant and compelling content</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Stay current on ERP, </span><span>financial management</span><span>, AI, and industry trends to </span><span>identify</span><span> new opportunities for growth and campaign innovation</span></span><span> </span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>What Success Looks Like</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Consistent contribution to marketing-sourced pipeline and revenue targets</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Successful execution of multi-channel campaigns that generate measurable business results</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Growth in targeted industry segments through effective vertical and account-based marketing programs</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Improved campaign performance through testing, optimization, and data-driven decision making</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong alignment and collaboration with sales teams to support lead conversion and opportunity creation</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Development of compelling content and messaging that differentiates Accordant in competitive markets</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Effective use of marketing technology, AI tools, and automation to improve efficiency and campaign outcomes</span></span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Qualifications:</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Bachelor's degree in Marketing</span><span>, Communications, Business, or a related field</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>2-5 years of experience in B2B marketing, demand generation</span></span><span><span>, </span><span>email marketing</span><span>,</span></span><span><span> and/or campaign management roles</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience marketing ERP, </span><span>financial management</span><span>, or other enterprise SaaS software solutions </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience building and executing end-to-end marketing campaigns across the buyer journey, including top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversion programs</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience creating and </span><span>optimizing</span><span> email marketing campaigns, including copywriting, email design and layout, CTA development, audience segmentation, nurture and drip programs, A/B testing, and performance analysis using metrics such as open rates, click-through rates, conversions, and pipeline generation</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong written communication skills with the ability to create compelling messaging across multiple formats and channels</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience working cross-functionally with sales, operations, product, or consulting teams</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong analytical skills with the ability to interpret campaign data and make performance-driven recommendations</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Self-motivated, adaptable, and comfortable operating in a fast-paced environment with evolving priorities</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience with marketing automation platforms such as HubSpot, Salesforce Account Engagement, Act-On, Mailchimp, or similar tools</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience using AI tools such as Claude, Gemini, ChatGPT, or related platforms to improve marketing effectiveness and productivity</span></span><span> </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Preferred Qualifications</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Experience supporting industries such as construction, real estate, manufacturing, distribution, healthcare, nonprofit, or professional services</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience creating content for webinars, events, thought leadership programs, and digital campaigns</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience with SEO tools and analytics platforms such as Google Analytics, Google Search Console, </span><span>Semrush</span><span>, or </span><span>Ahrefs</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Working knowledge of Adobe Creative Suite, Canva, or similar design tools</span></span><span> </span><br></li>\n</ul>\n<p><br></p>\n<p><span><span>Always Choose Exceptional | Lead with Integrity | Embody Respect and Care Deeply | Embrace Change and Innovation</span></span><span><span> </span></span><span> </span></p>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Note:</span></span></span><span><span> Candidates must </span><span>be authorized to</span><span> work in the US or Canada; we cannot provide sponsorship at this time.</span></span><span> </span></p>",
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