Senior Manager - Brand Communications

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Who we are </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll &amp; Tax, HR, and Time &amp; Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department. <em><br></em></span></p>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">How you will contribute </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The Senior Manager - Brand Communications is Asure's brand steward, storyteller, and communications strategist — reporting directly to the CMO. This is a high-ownership role at the intersection of brand strategy, content leadership, reputation management, and internal and external communications. It's not a role for someone who manages process. It's a role for someone who builds things that matter and sets the standard for how a growth-oriented company shows up in the world.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">You'll own the full brand system — not as a PDF on a shared drive, but as a living, AI-native infrastructure that keeps Asure on-brand at scale across every channel, team, and tool. You'll lead a Content Manager and partner closely with Growth Marketing, Demand Generation, Product, and Sales to ensure every message, asset, and interaction reflects who Asure is and where it's going.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The ideal candidate is an exceptional writer and storyteller who leverages AI to multiply their impact — not replace their judgment. They have a strong design eye, a bias toward action, and the instincts to know when to move fast and when to get it right.</span></p>\n<p><br></p>\n<ul></ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Brand Strategy &amp; Brand Operating System</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own and evolve Asure’s brand identity, voice, messaging framework, and visual standards.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Build and maintain an AI-native Brand Operating System — structured prompt libraries, brand guidelines in AI-readable formats (JSON and markdown), messaging frameworks, and shared assets that scale brand consistency across the organization without relying on static documents.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Partner with Growth Marketing and Demand Generation to ensure campaign creative, copy, and positioning are consistently on-brand.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Act as the internal expert and final voice on brand standards, tone, and presentation quality.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Content Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Manage and develop a Content Manager responsible for long-form content (blogs, ebooks), SEO/AEO web copy, and campaign copywriting support.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Set the content strategy and editorial standards that govern how Asure educates, attracts, and engages its audience.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Write and edit high-impact content yourself — from executive messaging and brand narratives to campaign headlines and keynote language.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Extend the Brand Operating System into a scalable content engine — acting as the human-in-the-loop editor who sets the standard, directs AI-assisted production, and ensures every output meets the bar before it ships.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Social Media</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own Asure’s brand social media presence across all major platforms — Facebook, Instagram, YouTube, LinkedIn, and emerging channels — with the understanding that reaching small business owners means showing up where they live, not just where they’re shopping.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Leverage AI tools to maintain a consistent publishing cadence, monitor brand conversations, surface trending topics, and amplify reach — without losing the human voice that makes the brand worth following.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Partner with Growth Managers as contributors and amplifiers — while maintaining editorial ownership of the brand voice.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Reputation Management</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Take a proactive, always-on approach to managing Asure’s brand reputation across G2, Glassdoor, the Better Business Bureau, and other key review and rating platforms.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Build and execute programs to drive positive reviews from customers and employees, and respond to existing reviews with speed and professionalism.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Leverage AI-powered monitoring tools to stay ahead of reputation signals and flag issues before they escalate.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own the brand’s public perception metrics and report on progress to marketing leadership.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">PR, Media &amp; Awards</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own Asure’s external communications strategy, including press releases, media pitching, and journalist relationships.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead a proactive awards and recognition program — identifying relevant competitions, managing the submission process, and maximizing visibility from wins.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Build relationships with industry analysts and manage analyst relations as the company’s profile grows.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Serve as the primary communications partner for the CMO on external-facing brand moments.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Internal Communications &amp; Events</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own Asure’s internal communications function, including a monthly company town hall and other all-hands communications as needed.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead the planning and execution of the annual Sales Kickoff — Asure’s largest internal event — from theme and content to logistics and experience.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own the annual employee awards trip, managing end-to-end planning to deliver an experience that reflects Asure’s culture and values.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Partner with HR and leadership to ensure internal communications reinforce company culture, values, and strategic direction.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Qualifications</span><br></p>\n<ul></ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Bachelor’s degree preferred; equivalent experience considered.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">5+ years in brand, communications, content, or a related marketing discipline, with at least 2 years in a people management role.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Exceptional writing and editing skills across formats — from long-form narrative to short-form copy to executive communications.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">A strong design eye and the ability to direct creative work, brief designers, and evaluate output against brand standards (design execution experience a plus, not required).</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Demonstrated experience building or governing a brand system, including voice guidelines, messaging frameworks, and visual standards.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Hands-on experience with reputation management platforms (G2, Glassdoor, BBB, or similar) and a track record of improving brand sentiment.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience with PR, media relations, and/or award submission programs.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Fluency with AI tools for writing, content production, brand management, and monitoring — and a genuine enthusiasm for building AI-native workflows.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience planning and executing large-scale internal events (SKO, company-wide meetings, or similar).</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">B2B SaaS or HCM industry experience strongly preferred.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Highly organized, proactive, and able to manage multiple high-visibility workstreams simultaneously.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">A collaborative leader who earns trust across functions and knows how to influence without authority.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Benefits</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Medical, Dental, Vision, HSA, FSA- All effective on day 1!</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">401K Program with 3% safe harbor contribution</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Employee Stock Purchase Program</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Fitness Reimbursement Program</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Self-Managed PTO</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Our Mission</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Helping customers grow by getting the most from their human capital.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Helping our employees grow personally and professionally.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Growing relationships in our communities that inspire goodness.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Grow shareholder value.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Our Vision</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Be the most trusted Human Capital Management resource to entrepreneurs everywhere.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Our Values</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Reflect who we are and what we stand for as a company.</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Embrace Change</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead with Integrity</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own the Outcome</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Deliver Awesome</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Be a Good Human</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We are an equal opportunity employer.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">NO AGENCIES PLEASE:</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.</span></p>",
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