Digital Marketing Specialist

The Role Tunnl is seeking a creative, data-comfortable Digital Marketing Specialist to own our content engine and lifecycle marketing execution — across email, social, and HubSpot. This role sits at the intersection of storytelling and performance. You’ll help translate Tunnl’s proprietary data and insights into compelling narratives across LinkedIn, email campaigns, blog content, and digital touchpoints. You’ll also manage segmentation, email builds, and reporting inside HubSpot to ensure our content reaches the right audiences at the right time. This is an ideal role for someone who loves writing, understands digital marketing fundamentals, isn’t intimidated by CRM systems, and wants to grow into broader demand generation and paid media responsibilities over time. You’ll partner closely with the Head of Marketing and collaborate with Sales Enablement, Sales, Partnerships, and Account Management to ensure our marketing presence is consistent, smart, and measurable. This is a hands-on, early-career role for someone who wants to build both creative and technical marketing skills in a growth-stage company. Why This Role Matters Tunnl has powerful insights and differentiated data — but consistent output and distribution are what turn insight into influence. This role ensures we show up consistently in-market. From email campaigns to boosted LinkedIn posts to nurture sequences, you’ll help build the rhythm and discipline behind our digital presence. If you’re someone who enjoys writing, thinking about audience segmentation, experimenting with messaging, and learning how content ties to pipeline — this is your seat at the table. About Tunnl Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time. Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence. Responsibilities Coordinate Content & Social Execution Develop and manage Tunnl’s organic social calendar (primarily LinkedIn). Translate research, product updates, and ongoing events into engaging posts, short-form content, and thought leadership. Draft blog posts, and supporting content as needed. Repurpose long-form insights into digestible, multi-channel content. Support event content creation such as one-pagers, speaker presentation decks, etc. Support Email & Lifecycle Marketing Build and execute email campaigns inside HubSpot (platform releases, event follow-ups, nurture sequences, company announcements). Manage list segmentation, audience targeting, and basic workflow automation. Maintain campaign hygiene — ensuring accuracy, consistency, and on-time sends. Support HubSpot Execution & Reporting Operate confidently inside HubSpot for email builds, list management, forms, and basic workflows. Track and report on core performance metrics (open rates, click rates, engagement trends). Support lead flow tracking in coordination with Sales and RevOps. Maintain clean data practices and campaign documentation. Support Light Paid Media & Experimentation Assist in executing and testing LinkedIn campaigns or retargeting efforts. Monitor performance and recommend simple optimizations. Help connect paid efforts to content themes and event momentum. Maintain Marketing Calendar & Consistency Own the digital marketing calendar across content, email, and social. Coordinate with vendors as needed to support campaign assets such as graphic design or video. Ensure brand voice and messaging consistency across channels. Who You Are You’re a strong writer who understands that great content also needs structure and distribution to perform. You’re not intimidated by marketing technology — you may not be a HubSpot wizard, but you’re comfortable learning tools and working with data. You enjoy balancing creativity with measurable outcomes. You’re curious about paid media, growth experimentation, and performance marketing — and want exposure to those areas over time. You thrive in smaller teams where you can take ownership and see the direct impact of your work. Requirements 3–5 years of experience in digital marketing, content marketing, email marketing, or lifecycle marketing. Strong writing and editing skills with the ability to translate complex ideas into clear, engaging content. Experience working in a marketing automation or CRM platform (HubSpot preferred) or willingness to do certification courses. Understanding of email marketing best practices and basic segmentation strategies. Comfort reviewing performance metrics and adjusting campaigns accordingly. Highly organized and able to manage multiple content streams at once. Bonus Points (Not Required) Experience in B2B marketing or working with or around survey research or data-driven products.Familiarity with LinkedIn Ads, Google Ad, or other paid social campaigns. Experience working alongside sales teams on lifecycle or nurture programs. Basic design sensibility (Canva, etc.) Interest in growing into growth marketing or deeper content and storytelling ownership over time. Why You Should Apply Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving big challenges. A friendly, welcoming, and supportive culture with regular social and team events. Eligible for the Company Bonus Plan (targeting 15% of Base Salary). Comprehensive benefits with excellent medical, vision, and dental coverage. Health Savings Account (HSA) and Flexible Spending Account (FSA) options. Employer-paid life insurance, with voluntary additional coverage available. Voluntary short- and long-term disability, accident, and critical illness insurance. Flexible hybrid work policy. Flexible unlimited paid vacation plus 80 hours of paid sick leave. 10 paid company holidays per year plus the week between Christmas and New Year’s off. 401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits). Cell phone reimbursement stipend. Monthly parking or commuter stipend for VA-based employees.

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      "text": "Responsibilities",
      "content": "<li><b>Coordinate Content &amp; Social Execution</b></li><li>Develop and manage Tunnl’s organic social calendar (primarily LinkedIn).</li><li>Translate research, product updates, and ongoing events into engaging posts, short-form content, and thought leadership.</li><li>Draft blog posts, and supporting content as needed.</li><li>Repurpose long-form insights into digestible, multi-channel content.</li><li>Support event content creation such as one-pagers, speaker presentation decks, etc.</li><div><br></div><li><b>Support Email &amp; Lifecycle Marketing</b></li><li>Build and execute email campaigns inside HubSpot (platform releases, event follow-ups, nurture sequences, company announcements).</li><li>Manage list segmentation, audience targeting, and basic workflow automation.</li><li>Maintain campaign hygiene — ensuring accuracy, consistency, and on-time sends.</li><div><br></div><li><b>Support HubSpot Execution &amp; Reporting</b></li><li>Operate confidently inside HubSpot for email builds, list management, forms, and basic workflows.</li><li>Track and report on core performance metrics (open rates, click rates, engagement trends).</li><li>Support lead flow tracking in coordination with Sales and RevOps.</li><li>Maintain clean data practices and campaign documentation.</li><div><br></div><li><b>Support Light Paid Media &amp; Experimentation</b></li><li>Assist in executing and testing LinkedIn campaigns or retargeting efforts.</li><li>Monitor performance and recommend simple optimizations.</li><li>Help connect paid efforts to content themes and event momentum.</li><div><br></div><li><b>Maintain Marketing Calendar &amp; Consistency</b></li><li>Own the digital marketing calendar across content, email, and social.</li><li>Coordinate with vendors as needed to support campaign assets such as graphic design or video.</li><li>Ensure brand voice and messaging consistency across channels.</li>"
    },
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      "content": "<li>3–5 years of experience in digital marketing, content marketing, email marketing, or lifecycle marketing.</li><li>Strong writing and editing skills with the ability to translate complex ideas into clear, engaging content.</li><li>Experience working in a marketing automation or CRM platform (HubSpot preferred) or willingness to do certification courses.</li><li>Understanding of email marketing best practices and basic segmentation strategies.</li><li>Comfort reviewing performance metrics and adjusting campaigns accordingly.</li><li>Highly organized and able to manage multiple content streams at once.</li>"
    },
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      "text": "Bonus Points (Not Required)",
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