MarTech Solutions Architect

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    "ExternalDescriptionStr": "<p>The MarTech Solutions Architect at Healthy Paws Pet Insurance is a pivotal leadership role focused on driving new business opportunities. This position requires a strategic thinker who can drive ideas into action. The ideal candidate will&nbsp;serve as the functional lead for our website in Adobe Experience Manager.&nbsp;</p><p>In this role, you will be the primary bridge between Marketing’s vision and IT’s execution. You are a unique talent who can discuss high-level marketing strategy in one meeting and dive into Sightly/HTL code or DAM metadata schemas in the next. Your goal is to ensure our MarTech stack operates as a high-performance, integrated engine that empowers our content authors and delivers a world-class user experience.<br>&nbsp;</p><p>KEY&nbsp;RESPONSIBILITIES:</p><ul><li>AEM Functional Administration:&nbsp;Act as the lead site authority, overseeing content architecture, DAM organization, and the health of the authoring environment.</li><li>Technical Translation:&nbsp;Interface between Marketing, .NET/AEM developers, and external agencies to help prioritize efforts and maintain alignment across channels.</li><li>Solution Architecture:&nbsp;Guide the development of AEM components and templates, ensuring they are intuitive for authors and optimized for performance.</li><li>Component Strategy:&nbsp;Partner with UX teams to translate design systems (Figma) into flexible AEM component libraries that maximize authoring efficiency.</li><li>Technical Oversight:&nbsp;Provide code-level troubleshooting (HTML/CSS/JS) to diagnose issues within the AEM environment and guide developers toward the right fixes.</li><li>Compliance &amp; Standards:&nbsp;Ensure all digital properties meet WCAG/ADA accessibility standards and adhere to SEO best practices.</li><li>Ecosystem Integration:&nbsp;Manage the connectivity between AEM, Workfront, Adobe Target, and Marketo Engage to create a seamless marketing workflow.</li></ul>",
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