Performance Marketing Manager

Join a Challenger Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians. How do we get there? With a talented team of inquisitive and agile challengers that break through the status quo. So, if you’re passionate about redefining the future of banking—while having fun—this could be your next big opportunity. Our company continues to grow, and today we serve more than 800,000 customers across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $142 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021. The Work: Reporting to the Senior Manager of Performance Marketing, the Performance Marketing Manager is responsible for leading performance media strategy, planning, and optimization across EQ Bank’s Personal Banking and Small Business Banking portfolios, with additional support for Equitable Bank’s Reverse Mortgage product. This role owns performance outcomes across paid media channels and works closely with agency and platform partners to optimize campaigns and drive efficient customer acquisition. While day-to-day execution is primarily handled by agency partners, the role requires sufficient platform fluency to step in when needed and make informed optimization decisions. The successful candidate is a collaborative, data-driven marketer who thrives in an agile, performance-led environment and is comfortable balancing near-term optimization with longer-term growth planning. What we offer [For full-time permanent roles] 💰 Competitive discretionary bonus ✨ Market leading RRSP match program 🩺  Medical, dental, vision, life, and disability benefits 📝  Employee Share Purchase Plan 👶🏽 Maternity/Parental top-up while you care for your little one 🏝 Generous vacation policy and personal days 🖥  Virtual events to connect with your fellow colleagues 🎓  Professional development and comprehensive Career Development program 💛  A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience The incumbent will be working hybrid and in office time will be spent working from Equitable Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON. Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well. We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position. We can’t wait to get to know you! The Core Responsibilities of the Role: Own paid performance media strategy and results across EQ Bank Personal and Small Business Banking, with a focus on driving strong ROI and efficient CAC. Work closely with agency and platform partners to optimize paid media execution across Google Ads, Microsoft Ads, and paid social platforms, ensuring performance goals are met. Partner with agency and platform partners on channel mix, bidding approaches, testing roadmaps, creative strategy, A/B testing and optimization priorities. Collaborate with the Senior Manager and Product Marketing team to plan and execute go-to-market campaigns, including channel strategy, budgets, KPIs, success metrics, and measurement frameworks. Act as the primary performance marketing point of contact across internal stakeholders (Product, Legal, Compliance, Operations, Finance, Analytics) and external agency and platform partners to coordinate timely ad launches, updates, and testing initiatives. Review and QA campaign strategy, testing plans, creative performance, campaign setup and reporting outputs developed by agency and platform partners. Manage and oversee budgets across all performance channels, providing data-backed recommendations on allocation, scaling, and efficiency improvements. Drive a culture of testing and learning by identifying high-impact experiments to improve conversion rates, reduce CAC, and unlock incremental growth. Identify and evaluate new channels, formats, and platform betas in partnership with agencies and platform partners. Own and maintain EQ Bank’s Marketing Mix Model (MMM) in partnership with our data science partner, ensuring it is regularly updated with new data and used as a strategic input to inform media investment decisions, channel prioritization, and budget planning across the performance portfolio. Leverage Google Analytics and Looker dashboards to assess channel effectiveness, diagnose funnel performance, and inform optimization direction. Deliver weekly, quarterly, and ad-hoc performance reporting with clear insights and recommendations to senior stakeholders, product teams, and agency and platform partners. Collaborate with affiliate marketing partners to identify opportunities for incremental sign-ups and growth. Stay current on industry trends, platform updates, and emerging best practices, sharing insights and test ideas with the broader marketing team. Let's Talk About You! University degree in Marketing, Commerce, Business, or equivalent experience. 4+ years of experience in performance marketing, either client-side or in an agency environment. Strong understanding of the Google marketing suite and paid social. Prior hands-on experience with paid media platforms, enabling strong judgment and optimization instincts. Experience working closely with agencies and platform partners to drive performance outcomes is an asset. Curiosity and a strong drive for testing and iteration to uncover insights and drive incremental performance improvements. Experience in upper funnel paid media is an asset (YouTube, Connected TV, Display, OLV, etc.) Strong analytical and storytelling skills, with the ability to translate performance data into clear, actionable recommendations. Excellent stakeholder management, vendor management, and communication skills. Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced, performance-driven environment.

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      "text": "The Core Responsibilities of the Role:",
      "content": "\n<li>Own paid performance media strategy and results across EQ Bank Personal and Small Business Banking, with a focus on driving strong ROI and efficient CAC.&nbsp;</li>\n<li>Work closely with agency and platform partners to optimize paid media execution across Google Ads, Microsoft Ads, and paid social platforms, ensuring performance goals are met.&nbsp;</li>\n<li>Partner with agency and platform partners on channel mix, bidding approaches, testing roadmaps, creative strategy,&nbsp;A/B testing&nbsp;and optimization priorities.&nbsp;</li>\n<li>Collaborate with the Senior Manager and Product Marketing team to plan and execute go-to-market campaigns, including channel strategy, budgets, KPIs, success metrics, and measurement frameworks.&nbsp;</li>\n<li>Act as the primary performance marketing point of contact across internal stakeholders (Product, Legal, Compliance, Operations, Finance, Analytics) and external agency and platform partners to coordinate timely ad launches, updates, and testing initiatives.&nbsp;</li>\n<li>Review and QA campaign strategy, testing plans, creative performance,&nbsp;campaign setup&nbsp;and reporting outputs developed by agency and platform partners.&nbsp;</li>\n<li>Manage and oversee budgets across all performance channels, providing data-backed recommendations on allocation, scaling, and efficiency improvements.&nbsp;</li>\n<li>Drive a culture of testing and learning by identifying high-impact experiments to improve conversion rates, reduce CAC, and unlock incremental growth.&nbsp;</li>\n<li>Identify and evaluate new channels, formats, and platform betas in partnership with agencies and platform partners.&nbsp;</li>\n<li>Own and maintain EQ Bank’s Marketing Mix Model (MMM) in partnership with our data science partner, ensuring it is regularly updated with new data and used as a strategic input to inform&nbsp;media investment decisions, channel prioritization, and budget planning across the performance portfolio.&nbsp;</li>\n<li>Leverage Google Analytics and&nbsp;Looker dashboards&nbsp;to assess channel effectiveness, diagnose funnel performance, and inform optimization direction.&nbsp;</li>\n<li>Deliver weekly, quarterly, and ad-hoc performance reporting with clear insights and recommendations to senior stakeholders, product teams, and agency and platform partners.&nbsp;</li>\n<li>Collaborate&nbsp;with affiliate marketing partners to identify opportunities for incremental sign-ups and growth.&nbsp;</li>\n<li>Stay current on industry trends, platform updates, and emerging best practices, sharing insights and test ideas with the broader marketing team.&nbsp;</li>\n"
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      "content": "\n<li>University degree in Marketing, Commerce, Business, or equivalent experience.&nbsp;</li>\n<li>4+ years of experience in performance marketing, either client-side or in an agency environment.&nbsp;</li>\n<li>Strong understanding of&nbsp;the Google marketing suite and paid social.&nbsp;</li>\n<li>Prior hands-on experience with paid media platforms, enabling strong judgment and optimization instincts.&nbsp;</li>\n<li>Experience working closely with agencies and platform partners to drive performance outcomes&nbsp;is an asset.&nbsp;</li>\n<li>Curiosity and a strong drive for testing and iteration to uncover insights and drive incremental performance improvements.&nbsp;</li>\n<li>Experience in upper funnel paid media is an asset (YouTube, Connected TV, Display, OLV, etc.)&nbsp;</li>\n<li>Strong analytical and storytelling skills, with the ability to translate performance data into clear, actionable recommendations.&nbsp;</li>\n<li>Excellent stakeholder management, vendor management, and communication skills.&nbsp;</li>\n<li>Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced, performance-driven environment.&nbsp;</li>\n"
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