Chief Marketing Officer - Personal Injury Law Firm

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    "description": "<p><span style=\"font-weight: bold\">Job Title: Chief Marketing Officer (CMO)</span></p>\n<p><span style=\"font-weight: bold\">Location:</span> 100% In-Office<br><span style=\"font-weight: bold\">Reports To:</span> CEO<br><span style=\"font-weight: bold\">Company:</span> Premier California Personal Injury Law Firm</p>\n<p> </p>\n<p><span style=\"font-weight: bold\">About the Firm</span></p>\n<p>We are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results. We're seeking a <span style=\"font-weight: bold\">Chief Marketing Officer (CMO)</span> who can drive lead generation, intake performance, and strategic marketing growth at scale—while leading a diverse team with excellence and accountability.</p>\n<p> </p>\n<p><span style=\"font-weight: bold\">Position Summary</span></p>\n<p>The <span style=\"font-weight: bold\">CMO</span> will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.</p>\n<p>This is a <span style=\"font-weight: bold\">high-impact, in-office leadership role</span> at the firm’s Guadalajara/Tijuana offices, where close collaboration, accountability, and execution speed are paramount.</p>\n<p> </p>\n<p><span style=\"font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"font-weight: bold\">Marketing Strategy &amp; Execution</span></p>\n<ul>\n<li>Own and execute the firm’s full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).</li>\n<li>Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.</li>\n<li>Manage external vendors, advertising partners, and agencies with strict performance oversight.</li>\n<li>Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Intake &amp; Conversion Management</span></p>\n<ul>\n<li>Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.</li>\n<li>Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times.</li>\n<li>Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Data &amp; Performance Optimization</span></p>\n<ul>\n<li>Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions.</li>\n<li>Use marketing analytics and performance data to guide decision-making and optimize channel spend.</li>\n<li>Identify and fix bottlenecks in the lead-to-case pipeline using real-time data.</li>\n<li>Drive a culture of testing, measurement, and continuous improvement.</li>\n</ul>\n<p><span style=\"font-weight: bold\">Team Leadership &amp; In-Office Culture</span></p>\n<ul>\n<li>Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.</li>\n<li>Establish and enforce high-performance standards across all marketing and intake staff.</li>\n<li>Foster a collaborative, driven, and execution-focused team culture.</li>\n<li>Develop hiring, training, and coaching systems to continually uplevel talent across both departments.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Required Qualifications</span></p>\n<ul>\n<li>7+ years of experience in marketing, with a proven track record of managing large-scale campaigns.</li>\n<li>5+ years in a leadership role managing both marketing and operations teams.</li>\n<li>Strong preference for candidates with experience in <span style=\"font-weight: bold\">Personal Injury law</span> or legal marketing.</li>\n<li>Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools).</li>\n<li>Proven success in managing intake performance and lead conversion in a high-volume environment.</li>\n<li>Exceptional analytical skills; ability to derive insight from data and optimize accordingly.</li>\n<li>Strong leadership presence; capable of driving urgency, accountability, and performance in-person.</li>\n<li>Hands-on, execution-focused approach with high attention to detail.</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Preferred Tools &amp; Systems Experience</span></p>\n<ul>\n<li>Filevine, Lead Docket (or similar CRM/intake software)</li>\n<li>Google Analytics, Looker Studio, or Tableau</li>\n<li>CallRail or call tracking software</li>\n<li>RingCentral, Time Doctor, and Google Workspace</li>\n<li>Experience integrating marketing automation with intake workflows</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Why Join Us?</span></p>\n<ul>\n<li>In-office executive leadership with real impact on the firm's growth trajectory</li>\n<li>Direct line to CEO and decision-making influence across departments</li>\n<li>Performance-first culture built on data, accountability, and excellence</li>\n<li>Opportunity to lead both marketing and intake optimization efforts in one of the most competitive legal markets</li>\n</ul>\n<p> </p>",
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