Demand Generation Manager/ Marketing Automation Specialist

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    "datePosted": "2023-01-23",
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    "description": "<p><span style=\"font-size: 16px;\"> </span></p>\r\n<p><span style=\"font-size: 16px;\">Grazitti Interactive Corp is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services.</span></p>\r\n<p><span style=\"font-size: 16px;\"> </span></p>\r\n<p><span style=\"font-size: 16px;\">As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce, Google, Alteryx, Microsoft, Adobe, Lithium, Optimizely, Acquia, Shopify and Jive. We combine these platforms with our innovative approaches to provide effective, result-oriented solutions to our clients. We have been helping hundreds of global companies to transform their business technologies and save millions.</span></p>\r\n<p><span style=\"font-size: 16px;\"> </span></p>\r\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 16px;\">We are looking for proficient</span></span><span style=\"font-size: 16px;\"> <span style=\"font-weight: bold;\">Marketo Specialist</span></span></p>\r\n<p><span style=\"font-size: 16px;\"> </span></p>\r\n<p><span style=\"font-size: 16px;\">As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform. </span></p>\r\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 16px;\">Employment Type<br><br></span></span></p>\r\n<p><span style=\"font-size: 16px;\">Full Time</span></p>\r\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 16px;\">Experience Required</span></span></p>\r\n<p><span style=\"font-size: 16px;\"> </span></p>\r\n<p><span style=\"font-size: 16px;\">Around 4+ years of relevant experience.</span></p>\r\n<p><span style=\"font-size: 16px;\"> </span></p>\r\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 16px;\">Attributes and Skills Required: -</span></span></p>\r\n<p><br></p>\r\n<ul>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Proven years of marketing automation experience.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Expert knowledge of database management concepts and best practices.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Strong working knowledge of Salesforce.com.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Must have superior communication skills, both written and verbal.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Must be highly organized and self-motivated with a sense of urgency.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Strong independent project management skills.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Capable of handling multiple tasks with competing priorities under minimal supervision.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Able to think critically and exercise independent judgment and discretion.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Excellent attention to detail.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">As a Marketing Automation specialist (Marketo), you are expected to work closely with the designers, developers, and project managers to implement all the programmatic and operational initiatives.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">You must be proficient in conceptualization, templatization, execution, and performance reporting of marketing campaigns. </span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">You are required to have hands-on experience in managing targeted email campaigns, email nurture programs, and social media. </span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">You are also expected to have sound knowledge of database management and segmentation. </span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">You should be qualified to use Marketing Automation platforms like Marketo, Pardot, Eloqua, HubSpot, and SFMC.</span></li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\"><span style=\"font-size: 16px;\">Roles and responsibilities:-</span></span></p>\r\n<p><span style=\"font-size: 13px; font-family: Arial, sans-serif;\"> </span></p>\r\n<ul>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Should be responsible for the development and execution of email marketing programs including segmentation, testing, deployment, and continually evaluating these for further improvements.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Must be able to facilitate Marketing Automation and CRM integration and assist well with integrating additional platforms into the marketing automation software.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Should be able to understand campaign metrics and distribute campaign performance to the marketing team.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Should be able to work well with the management to define KPIs, create reports, analyze campaign performance, and recommend improvements in the campaigns.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Should be able to perform A/B testing efficiently to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.</span></li>\r\n<li><span style=\"font-size: 13px;\"> </span><span style=\"font-size: 13px; font-family: Arial, sans-serif;\">Should be able to support essential marketing operations initiatives in Marketo and Salesforce.</span></li>\r\n</ul>\r\n<p><br></p>\r\n<p><br></p>\r\n<ul>\r\n<li>\r\n</ul>\r\n<p><br></p>",
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