Home › Companies › Be1c5b46 8cdd 4d8c 8447 B37057486176 19000101 000001 › Digital Marketing Manager
Digital Marketing Manager
Be1c5b46 8cdd 4d8c 8447 B37057486176 19000101 000001 · Houston, TX, US, Houston, TX · Deleted · ADP Workforce Now Recruiting
Job facts
| Field | Value |
|---|---|
| Company | Be1c5b46 8cdd 4d8c 8447 B37057486176 19000101 000001 |
| Title | Digital Marketing Manager |
| Normalized title | - |
| Department / team | - |
| Location | Houston, TX, United States |
| Work model | - |
| Employment type | Full Time |
| Salary | - |
| Status | deleted |
| ATS provider | ADP Workforce Now Recruiting |
| Posted / first seen | 2026-06-03 / 2026-06-04 |
| Changed / last seen | 2026-06-12 / 2026-06-10 |
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| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Be1c5b46 8cdd 4d8c 8447 B37057486176 19000101 000001. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through ADP Workforce Now Recruiting. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Houston. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Be1c5b46 8cdd 4d8c 8447 B37057486176 19000101 000001 |
| Source | 1e9dd4ff-96bd-40d4-838d-0d6ed2d9074b |
| ATS provider | ADP Workforce Now Recruiting |
Description
POSITION SUMMARY:
The Digital Marketing Manager leads and executes the organization’s enterprise digital strategy, overseeing all digital channels, analytics, and web platforms for a specialty hospital system that caters to neurodevelopmental disorders with complex behavioral and medical conditions. This role drives patient acquisition, referral growth, and market expansion through data-driven digital marketing, SEO, and emerging Answer Engine Optimization (AEO) strategies while ensuring compliance with healthcare regulations and privacy standards.
JOB-SPECIFIC RESPONSIBILITIES:
• Service
o Consistently supports and communicates the Mission, Vision, and Values of Nexus Health Systems
o Upholds the Standards of conduct and corporate compliance
o Demonstrates honest behavior in all matters. To the best of the employee’s knowledge and understanding, complies with all Federal and State laws and regulations.
o Maintains the privacy and security of all confidential and protected health information. Uses and discloses only that information which is necessary to perform the function of the job.
o Adheres to all Nexus Health Systems policies on Health Insurance Portability and Accountability Act (HIPAA), designed to prevent or detect unauthorized disclosure of Protected Health Information (PHI)
o Collaborates effectively with colleagues and other departments to ensure seamless service delivery.
o Leads and manages the organization’s full digital presence across paid search, SEO, AEO, website, and social platforms to support patient access and referral growth.
o Serves as the primary digital liaison between marketing, clinical leadership, IT, and external vendors to align digital strategy with organizational priorities.
o Supports multi-facility and multi-state growth initiatives through scalable digital campaigns and market expansion strategies.
• Excellence
o Owns and optimizes all digital marketing channels, including paid search, SEO, AEO, and website performance, to maximize visibility and conversions.
o Develops and executes a national SEO and AEO strategy to position the organization as a recognized authority in behavioral health and pediatric specialty care.
o Leads website strategy, including performance optimization, UX enhancements, and execution of major initiatives such as new site launches.
o Establishes and monitors digital performance metrics, including cost per acquisition, conversion rate, and return on ad spend (ROAS).
o Implements structured data, schema markup, and EEAT principles to enhance digital authority and AI search performance.
o Develops repeatable digital expansion playbooks to support entry into new geographic markets.
• Patient Experience and Advocacy
o Ensures digital platforms provide accurate, accessible, and patient-centered information to support individuals with neurodevelopmental and behavioral health needs.
o Promotes equitable access to care by optimizing digital content for diverse populations, including those with communication or cognitive challenges.
o Monitors online reputation and patient feedback across digital platforms and integrates insights into service improvement efforts.
o Ensures digital messaging reflects patient rights, dignity, and trauma-informed care principles.
• Quality Assurance and Compliance
o Ensures all activities adhere to healthcare regulations and organizational policies.
o Participates in quality improvement initiatives to enhance service delivery.
o Promotes a culture of patient safety which results in the identification and reduction of unsafe practices.
o Ensures all digital marketing activities comply with HIPAA, FTC advertising standards, and healthcare privacy regulations.
o Maintains accuracy, integrity, and compliance of digital content, including website, landing pages, and advertising materials.
o Oversees governance of digital assets, ensuring alignment with organizational policies, brand standards, and accreditation expectations.
o Implements processes for monitoring, auditing, and correcting digital content to prevent misinformation or regulatory risk.
o Ensures appropriate use of patient information, testimonials, and online reviews in accordance with privacy laws and ethical guidelines.
o Partners with compliance, legal, and clinical leadership to review high-risk content and ensure regulatory adherence.
• Professional Growth and Continuing Education
o Completes annual education requirements.
o Maintains competency, as evidenced by completion of competency validation requirements.
o Maintains competency and knowledge of current standards of practice, trends, and developments.
o Participates in relevant workshops, seminars, and continuing education courses to stay current with industry trends, healthcare regulations, and best practices.
o Maintains current knowledge of digital marketing trends, healthcare marketing regulations, and emerging technologies including AI-driven search and AEO.
o Pursues ongoing education in digital analytics, SEO, and healthcare compliance standards.
o Participates in professional organizations and industry forums related to healthcare marketing and digital strategy.
o Promotes continuous improvement and innovation within the marketing function through adoption of new tools and best practices.
• Finance
o Promotes stewardship of hospital resources while ensuring quality patient care.
o Manages digital marketing budgets to optimize performance, cost efficiency, and return on investment.
o Monitors and reports on campaign performance, attribution models, and financial impact of digital initiatives.
o Identifies opportunities to reduce acquisition costs while increasing lead quality and conversion rates.
o Supports strategic planning by aligning digital investments with organizational growth and expansion goals.
• Performs other duties as assigned.
POSITION QUALIFICATIONS:
EDUCATION:
• Required: Bachelor’s degree in Marketing, Digital Media, Communications, or related field
• Preferred: Master’s degree (MBA, MHA, or related field)
EXPERIENCE:
• Required:
o 3–5 years of progressive digital marketing experience with ownership of SEO and paid search programs
o Experience managing website performance, analytics platforms, and multi-channel campaigns
• Preferred:
o Healthcare marketing experience (behavioral health, pediatric, specialty, or post-acute care)
o Multi-location or multi-state marketing experience
SKILLS:
• Digital & Technical Skills
o Proficiency in Google Analytics 4, Google Tag Manager, Search Console, and Looker Studio
o Strong knowledge of SEO, technical SEO, schema markup, and AEO strategies
o Experience with paid search platforms (Google Ads) and attribution modeling
o Proficiency in EHR-adjacent digital workflows and integration with patient acquisition channels (where applicable)
o Working knowledge of HTML/CSS and CMS platforms (e.g., WordPress)
• Data & Analytical Skills
o Advanced ability to analyze digital performance data and translate insights into actionable strategies
o Experience developing dashboards, KPIs, and executive reporting tools
o Strong problem-solving and data-driven decision-making skills
• Leadership & Collaboration
o Ability to lead cross-functional initiatives and influence stakeholders across marketing, clinical, and executive teams
o Strong communication, presentation, and project management skills
o Ability to manage multiple priorities in a fast-paced, growth-oriented environment
LICENSURE/CERTIFICATION:
• Required:
o Google Ads Certification (or ability to obtain within 60 days)
• Preferred:
o Google Analytics Certification
o Meta Blueprint Certification
o HubSpot Certification
o Healthcare marketing compliance training (HIPAA-focused)
Must maintain current certification in good standing during employment with this facility.
Full job record
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| Provider Job Key | 581625 |
| Title | Digital Marketing Manager |
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| Apply URL | https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=be1c5b46-8cdd-4d8c-8447-b37057486176&ccId=19000101_000001&lang=en_US&type=JS&jobId=581625&jwId=9202047660830_1 |
| First Seen At | 2026-06-04 09:09:25Z |
| Last Seen At | 2026-06-10 13:01:30Z |
| Last Checked At | 2026-06-12 13:01:34Z |
| Last Changed At | 2026-06-12 13:01:34Z |
| Inactive At | 2026-06-12 13:01:34Z |
| Source Posted At | 2026-06-03 18:24:00Z |
| Source Updated At | — |
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"requisitionDescription": "<div><p data-pasted=\"true\">POSITION SUMMARY:</p><p>The Digital Marketing Manager leads and executes the organization’s enterprise digital strategy, overseeing all digital channels, analytics, and web platforms for a specialty hospital system that caters to neurodevelopmental disorders with complex behavioral and medical conditions. This role drives patient acquisition, referral growth, and market expansion through data-driven digital marketing, SEO, and emerging Answer Engine Optimization (AEO) strategies while ensuring compliance with healthcare regulations and privacy standards.</p><p>JOB-SPECIFIC RESPONSIBILITIES:</p><p>•<span style=\"white-space:pre;\"> </span>Service </p><p>o<span style=\"white-space:pre;\"> </span>Consistently supports and communicates the Mission, Vision, and Values of Nexus Health Systems</p><p>o<span style=\"white-space:pre;\"> </span>Upholds the Standards of conduct and corporate compliance</p><p>o<span style=\"white-space:pre;\"> </span>Demonstrates honest behavior in all matters. To the best of the employee’s knowledge and understanding, complies with all Federal and State laws and regulations.</p><p>o<span style=\"white-space:pre;\"> </span>Maintains the privacy and security of all confidential and protected health information. Uses and discloses only that information which is necessary to perform the function of the job.</p><p>o<span style=\"white-space:pre;\"> </span>Adheres to all Nexus Health Systems policies on Health Insurance Portability and Accountability Act (HIPAA), designed to prevent or detect unauthorized disclosure of Protected Health Information (PHI)</p><p>o<span style=\"white-space:pre;\"> </span>Collaborates effectively with colleagues and other departments to ensure seamless service delivery.</p><p>o<span style=\"white-space:pre;\"> </span>Leads and manages the organization’s full digital presence across paid search, SEO, AEO, website, and social platforms to support patient access and referral growth.</p><p>o<span style=\"white-space:pre;\"> </span>Serves as the primary digital liaison between marketing, clinical leadership, IT, and external vendors to align digital strategy with organizational priorities.</p><p>o<span style=\"white-space:pre;\"> </span>Supports multi-facility and multi-state growth initiatives through scalable digital campaigns and market expansion strategies.</p><p>•<span style=\"white-space:pre;\"> </span>Excellence </p><p>o<span style=\"white-space:pre;\"> </span>Owns and optimizes all digital marketing channels, including paid search, SEO, AEO, and website performance, to maximize visibility and conversions.</p><p>o<span style=\"white-space:pre;\"> </span>Develops and executes a national SEO and AEO strategy to position the organization as a recognized authority in behavioral health and pediatric specialty care.</p><p>o<span style=\"white-space:pre;\"> </span>Leads website strategy, including performance optimization, UX enhancements, and execution of major initiatives such as new site launches.</p><p>o<span style=\"white-space:pre;\"> </span>Establishes and monitors digital performance metrics, including cost per acquisition, conversion rate, and return on ad spend (ROAS).</p><p>o<span style=\"white-space:pre;\"> </span>Implements structured data, schema markup, and EEAT principles to enhance digital authority and AI search performance.</p><p>o<span style=\"white-space:pre;\"> </span>Develops repeatable digital expansion playbooks to support entry into new geographic markets.</p><p>•<span style=\"white-space:pre;\"> </span>Patient Experience and Advocacy </p><p>o<span style=\"white-space:pre;\"> </span>Ensures digital platforms provide accurate, accessible, and patient-centered information to support individuals with neurodevelopmental and behavioral health needs.</p><p>o<span style=\"white-space:pre;\"> </span>Promotes equitable access to care by optimizing digital content for diverse populations, including those with communication or cognitive challenges.</p><p>o<span style=\"white-space:pre;\"> </span>Monitors online reputation and patient feedback across digital platforms and integrates insights into service improvement efforts.</p><p>o<span style=\"white-space:pre;\"> </span>Ensures digital messaging reflects patient rights, dignity, and trauma-informed care principles.</p><p>•<span style=\"white-space:pre;\"> </span>Quality Assurance and Compliance</p><p>o<span style=\"white-space:pre;\"> </span>Ensures all activities adhere to healthcare regulations and organizational policies.</p><p>o<span style=\"white-space:pre;\"> </span>Participates in quality improvement initiatives to enhance service delivery.</p><p>o<span style=\"white-space:pre;\"> </span>Promotes a culture of patient safety which results in the identification and reduction of unsafe practices.</p><p>o<span style=\"white-space:pre;\"> </span>Ensures all digital marketing activities comply with HIPAA, FTC advertising standards, and healthcare privacy regulations. </p><p>o<span style=\"white-space:pre;\"> </span>Maintains accuracy, integrity, and compliance of digital content, including website, landing pages, and advertising materials.</p><p>o<span style=\"white-space:pre;\"> </span>Oversees governance of digital assets, ensuring alignment with organizational policies, brand standards, and accreditation expectations.</p><p>o<span style=\"white-space:pre;\"> </span>Implements processes for monitoring, auditing, and correcting digital content to prevent misinformation or regulatory risk.</p><p>o<span style=\"white-space:pre;\"> </span>Ensures appropriate use of patient information, testimonials, and online reviews in accordance with privacy laws and ethical guidelines.</p><p>o<span style=\"white-space:pre;\"> </span>Partners with compliance, legal, and clinical leadership to review high-risk content and ensure regulatory adherence.</p><p>•<span style=\"white-space:pre;\"> </span>Professional Growth and Continuing Education</p><p>o<span style=\"white-space:pre;\"> </span>Completes annual education requirements.</p><p>o<span style=\"white-space:pre;\"> </span>Maintains competency, as evidenced by completion of competency validation requirements.</p><p>o<span style=\"white-space:pre;\"> </span>Maintains competency and knowledge of current standards of practice, trends, and developments.</p><p>o<span style=\"white-space:pre;\"> </span>Participates in relevant workshops, seminars, and continuing education courses to stay current with industry trends, healthcare regulations, and best practices.</p><p>o<span style=\"white-space:pre;\"> </span>Maintains current knowledge of digital marketing trends, healthcare marketing regulations, and emerging technologies including AI-driven search and AEO.</p><p>o<span style=\"white-space:pre;\"> </span>Pursues ongoing education in digital analytics, SEO, and healthcare compliance standards.</p><p>o<span style=\"white-space:pre;\"> </span>Participates in professional organizations and industry forums related to healthcare marketing and digital strategy.</p><p>o<span style=\"white-space:pre;\"> </span>Promotes continuous improvement and innovation within the marketing function through adoption of new tools and best practices.</p><p>•<span style=\"white-space:pre;\"> </span>Finance</p><p>o<span style=\"white-space:pre;\"> </span>Promotes stewardship of hospital resources while ensuring quality patient care.</p><p>o<span style=\"white-space:pre;\"> </span>Manages digital marketing budgets to optimize performance, cost efficiency, and return on investment.</p><p>o<span style=\"white-space:pre;\"> </span>Monitors and reports on campaign performance, attribution models, and financial impact of digital initiatives.</p><p>o<span style=\"white-space:pre;\"> </span>Identifies opportunities to reduce acquisition costs while increasing lead quality and conversion rates.</p><p>o<span style=\"white-space:pre;\"> </span>Supports strategic planning by aligning digital investments with organizational growth and expansion goals.</p><p>•<span style=\"white-space:pre;\"> </span>Performs other duties as assigned. </p><p>POSITION QUALIFICATIONS:</p><p>EDUCATION: </p><p>•<span style=\"white-space:pre;\"> </span>Required: Bachelor’s degree in Marketing, Digital Media, Communications, or related field</p><p>•<span style=\"white-space:pre;\"> </span>Preferred: Master’s degree (MBA, MHA, or related field)</p><p><br></p><p>EXPERIENCE: </p><p>•<span style=\"white-space:pre;\"> </span>Required:</p><p>o<span style=\"white-space:pre;\"> </span>3–5 years of progressive digital marketing experience with ownership of SEO and paid search programs</p><p>o<span style=\"white-space:pre;\"> </span>Experience managing website performance, analytics platforms, and multi-channel campaigns</p><p>•<span style=\"white-space:pre;\"> </span>Preferred:</p><p>o<span style=\"white-space:pre;\"> </span>Healthcare marketing experience (behavioral health, pediatric, specialty, or post-acute care)</p><p>o<span style=\"white-space:pre;\"> </span>Multi-location or multi-state marketing experience</p><p> </p><p>SKILLS:</p><p>•<span style=\"white-space:pre;\"> </span>Digital & Technical Skills</p><p>o<span style=\"white-space:pre;\"> </span>Proficiency in Google Analytics 4, Google Tag Manager, Search Console, and Looker Studio</p><p>o<span style=\"white-space:pre;\"> </span>Strong knowledge of SEO, technical SEO, schema markup, and AEO strategies</p><p>o<span style=\"white-space:pre;\"> </span>Experience with paid search platforms (Google Ads) and attribution modeling</p><p>o<span style=\"white-space:pre;\"> </span>Proficiency in EHR-adjacent digital workflows and integration with patient acquisition channels (where applicable)</p><p>o<span style=\"white-space:pre;\"> </span>Working knowledge of HTML/CSS and CMS platforms (e.g., WordPress)</p><p>•<span style=\"white-space:pre;\"> </span>Data & Analytical Skills</p><p>o<span style=\"white-space:pre;\"> </span>Advanced ability to analyze digital performance data and translate insights into actionable strategies</p><p>o<span style=\"white-space:pre;\"> </span>Experience developing dashboards, KPIs, and executive reporting tools</p><p>o<span style=\"white-space:pre;\"> </span>Strong problem-solving and data-driven decision-making skills</p><p>•<span style=\"white-space:pre;\"> </span>Leadership & Collaboration</p><p>o<span style=\"white-space:pre;\"> </span>Ability to lead cross-functional initiatives and influence stakeholders across marketing, clinical, and executive teams</p><p>o<span style=\"white-space:pre;\"> </span>Strong communication, presentation, and project management skills</p><p>o<span style=\"white-space:pre;\"> </span>Ability to manage multiple priorities in a fast-paced, growth-oriented environment</p><p><br></p><p><br></p><p>LICENSURE/CERTIFICATION: </p><p>•<span style=\"white-space:pre;\"> </span>Required:</p><p>o<span style=\"white-space:pre;\"> </span>Google Ads Certification (or ability to obtain within 60 days)</p><p>•<span style=\"white-space:pre;\"> </span>Preferred:</p><p>o<span style=\"white-space:pre;\"> </span>Google Analytics Certification</p><p>o<span style=\"white-space:pre;\"> </span>Meta Blueprint Certification</p><p>o<span style=\"white-space:pre;\"> </span>HubSpot Certification</p><p>o<span style=\"white-space:pre;\"> </span>Healthcare marketing compliance training (HIPAA-focused)</p><p>Must maintain current certification in good standing during employment with this facility.</p><p><br></p></div>\n",
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"shortName": " Houston, TX, US"
},
"aliasNames": []
}
],
"screeningRequirements": [],
"sponsoredVisaTypeCodes": []
},
"detail_meta": {
"url": "https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions/581625?cid=be1c5b46-8cdd-4d8c-8447-b37057486176&ccId=19000101_000001&lang=en_US&locale=en_US",
"http_status": 200,
"content_type": "application/json;charset=UTF-8",
"response_bytes": 19999
},
"detail_errors": []
}Get this page with API
Rendered from the bluedoor Job Postings API. Reproduce it:
GET https://api.bluedoor.sh/job-postings/v1/jobs/14f03cef281035309913e5a653278c0849824bb1?include=descriptionJSONGET https://api.bluedoor.sh/job-postings/v1/orgs/1c0a387d-799f-47d5-aee7-70dbc0bf2182JSONGET https://api.bluedoor.sh/job-postings/v1/sources/1e9dd4ff-96bd-40d4-838d-0d6ed2d9074bJSONGET https://api.bluedoor.sh/job-postings/v1/jobs/14f03cef281035309913e5a653278c0849824bb1/eventsJSON