Business Development Lead

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    "id": "47",
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      "city": "Toledo",
      "state": "Ohio"
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    "jobOpeningName": "Business Development Lead",
    "departmentLabel": "New Business",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "Toledo",
      "state": "Ohio",
      "postalCode": "43604",
      "addressCountry": "United States"
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    "datePosted": "2026-03-02",
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    "description": "<p><span style=\"color: rgb(123, 66, 249); font-family: Arial, sans-serif; font-size: 24pt; font-weight: bold\">Business Development Lead</span></p>\n<p><span style=\"color: rgb(27, 36, 44); font-size: 14pt; font-weight: bold\">Position Description </span></p>\n<p><span style=\"font-size: 10pt\">Hanson is seeking a full-time Business Development Lead to drive our agency’s new business strategy and execution, ensuring we meet and exceed revenue growth goals. This role is responsible for developing, directing and executing all aspects of our sales strategy in close partnership with agency leadership — from prospect identification and outreach to proposal development and deal-closing. The Business Development Lead will manage technical sales partnerships, oversee lead generation and qualification, and serve as the primary driver of new client acquisition.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">A key responsibility of this role is developing and directing the creation of agency marketing materials that support sales, including case studies, email campaigns, social content, thought leadership, and event materials.</span></p>\n<p><span style=\"font-size: 10pt\">The Business Development Lead will also work closely with the agency’s subject matter experts, project teams and leadership to position Hanson’s capabilities to prospective clients in a compelling and tailored way.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">This position reports to the Chief Strategy Officer. Compensation is a mix of base salary and commission.</span></p>\n<p><br></p>\n<p><span style=\"color: #7b42f9; font-family: Georgia,serif; font-size: 13.999999999999998pt; font-style: italic\">Responsibilities &amp; Expectations</span></p>\n<p><span style=\"color: rgb(28, 37, 44); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Sales Leadership &amp; Strategy</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Develop, own and execute Hanson’s new business strategy in collaboration with agency leadership.</span></li>\n<li><span style=\"font-size: 10pt\">Establish revenue growth goals, track progress and adjust tactics based on performance metrics and market insights.</span></li>\n<li><span style=\"font-size: 10pt\">Identify target markets, verticals and accounts aligned with Hanson’s capabilities and growth objectives.</span></li>\n<li><span style=\"font-size: 10pt\">Lead RFP/RFI response strategies in partnership with agency leaders and subject matter experts.</span></li>\n<li><span style=\"font-size: 10pt\">Maintain and grow strategic technical sales partnerships to drive lead flow and market reach.</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"color: rgb(28, 37, 44); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Business Development Execution</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Prospect for and identify qualified opportunities through outbound outreach, inbound inquiries, networking, and partner channels.</span></li>\n<li><span style=\"font-size: 10pt\">Conduct discovery meetings to understand client needs and position Hanson’s capabilities effectively.</span></li>\n<li><span style=\"font-size: 10pt\">Lead pitch and proposal development, ensuring clear, compelling and tailored client presentations.</span></li>\n<li><span style=\"font-size: 10pt\">Negotiate and close contracts in partnership with agency leadership.</span></li>\n<li><span style=\"font-size: 10pt\">Represent Hanson at networking, industry and partner events to strengthen relationships and increase visibility.</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"color: rgb(28, 37, 44); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Agency Marketing Material Development</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Lead the creation of marketing materials to support sales efforts, including case studies, proposals, pitch decks, email campaigns, social content, thought leadership, and event materials.</span></li>\n<li><span style=\"font-size: 10pt\">Collaborate with internal teams to ensure materials reflect Hanson’s brand, voice and value proposition.</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"color: rgb(28, 37, 44); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Pipeline &amp; Performance Management</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Maintain accurate pipeline tracking, forecasting and reporting through the agency’s CRM tools (e.g., Pipedrive, Sales Navigator).</span></li>\n<li><span style=\"font-size: 10pt\">Monitor and analyze sales performance metrics to inform strategy and improve conversion rates.</span></li>\n<li><span style=\"font-size: 10pt\">Identify and implement best practices for lead generation, qualification and closing.</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"color: #7b42f9; font-family: Georgia,serif; font-size: 13.999999999999998pt; font-style: italic\">Experience &amp; Qualifications</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Bachelor’s degree in marketing, business or related field; MBA or advanced degree preferred.</span></li>\n<li><span style=\"font-size: 10pt\">7+ years of business development or sales experience, preferably in a web development, marketing or creative agency environment.</span></li>\n<li><span style=\"font-size: 10pt\">Proven track record of meeting or exceeding sales and revenue goals.</span></li>\n<li><span style=\"font-size: 10pt\">Experience managing the full sales cycle from prospecting and lead qualification through proposal, negotiation and closing.</span></li>\n<li><span style=\"font-size: 10pt\">Strong leadership skills with prior experience managing and developing team members.</span></li>\n<li><span style=\"font-size: 10pt\">Exceptional communication, negotiation and relationship-building skills.</span></li>\n<li><span style=\"font-size: 10pt\">Strategic thinker with the ability to translate business goals into actionable sales plans.</span></li>\n<li><span style=\"font-size: 10pt\">Proficiency in CRM systems and sales tools (e.g., Pipedrive, Sales Navigator, Google Workspace).</span></li>\n<li><span style=\"font-size: 10pt\">Willingness to travel for client meetings, industry events and partner engagements as needed.</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"color: #7b42f9; font-family: Georgia,serif; font-size: 13.999999999999998pt; font-style: italic\">What We Offer</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Hybrid work environment (</span><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">primarily remote with in-office collaboration on Tuesdays; candidates must live within ~50 miles of Toledo, OH and be able to attend occasional team/client meetings)</span></li>\n<li><span style=\"font-size: 10pt\">Competitive base salary with commission</span></li>\n<li><span style=\"font-size: 10pt\">Medical, dental and vision coverage</span></li>\n<li><span style=\"font-size: 10pt\">Group life insurance</span></li>\n<li><span style=\"font-size: 10pt\">Short-term and long-term disability insurance</span></li>\n<li><span style=\"font-size: 10pt\">401(k) + Employer Match</span></li>\n<li><span style=\"font-size: 10pt\">Paid holidays, including paid time off between Christmas Eve and New Year’s Day</span></li>\n<li><span style=\"font-size: 10pt\">Paid birthday day off</span></li>\n<li><span style=\"font-size: 10pt\">Flexible spending account (FSA) and Health Reimbursement Arrangement (HRA)</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 10pt\">We are currently working in a hybrid work-from-home and in-office model, so you’ll be collaborating with Hanson teams in person and/or via Microsoft Teams, Slack and email.</span></p>",
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