Assistant Performance Marketing Manager

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    "description": "<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">About Fasset</span><br><span style=\"font-family: helvetica; font-size: 12pt\">Fasset is a regulated stablecoin neobank scaling financial access across emerging markets globally.</span></p>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">Role Overview</span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\">We’re hiring an Assistant Performance Marketing Manager to help scale our paid acquisition channels. You’ll work closely with the Senior Performance Marketing Manager to plan, execute, and optimise campaigns that drive efficient, high-quality user growth.</span></p>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">Responsibilities</span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Plan, launch, and optimise paid campaigns across Meta, Google, TikTok, and programmatic channels.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Monitor daily campaign performance, budgets, and pacing; identify anomalies and implement optimisations as needed.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Conduct regular A/B testing across creatives, audiences, and landing pages.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Analyse funnel metrics and attribution data to maximise ROAS and minimise CPA.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Collaborate with the Creative team to brief, develop, and iterate on ad creatives.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Prepare weekly performance reports and contribute to forecasting and budget planning.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">Requirements</span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">1–3 years of hands-on experience in paid media, particularly across Meta Ads and Google Ads.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Proficiency with ad platforms and analytics tools such as GA4, AppsFlyer, or similar MMPs.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Strong quantitative and analytical skills, with confidence using Excel/Google Sheets and dashboards.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Highly detail-oriented and organised, with the ability to manage multiple campaigns simultaneously.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">Nice to Have</span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Experience marketing a consumer app or fintech product.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Familiarity with mobile measurement partners such as AppsFlyer, Adjust, or Branch.</span></li>\n</ul>",
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