Marketing Strategy and Planning Associate Director (E6136)

Job Summary The Marketing Strategy and Planning Associate Director serves as the strategic and operational engine of the Brand & Marketing Communications (BMC) organizational unit. The incumbent will own BMC%27s annual marketing plan, setting direction and building a clear, funded roadmap for the organization to execute against. This role is critical in driving BMC%27s operational excellence, ensuring the right resources and planning rhythms are in place to achieve functional goals. This role reports to the Senior Director, Marketing Planning and Transformation, and has no direct reports. Key Responsibilities Marketing Strategy and Planning Strategy & Planning: Own and develop the annual marketing strategic plan for BMC. Investment & Budget: Lead budget planning, marketing investment decisions, and the creation of detailed business cases. Audience: Define the customer segmentation and audience strategy in partnership with the Marketing Intelligence and Insights teams. Goals & Cadence: Manage BMC goal and priorities tracking, and establish the BMC operating cadences and planning rhythms. Special Projects: Oversee special projects essential to the department%27s strategic roadmap. Analytics & Performance Data-Driven Strategies: Partner with Marketing Intelligence and Insights teams to translate data into actionable plans and investment decisions. Performance Benchmarks: Define and track key performance indicators (KPIs) to measure overall marketing performance and iterate on strategies accordingly. Operational & Cross-Functional Leadership Cross-Functional Coordination: Work closely with Brand Marketing & Communications counterparts on centralized strategy and content planning spanning enterprise-level surfaces. Team Support: Support the Senior Director in fostering a "test and learn" culture of out-of-the-box thinking and organizational transformation. Support & Enablement: Provide support to the PR & Communications team around BMC town halls and lead other critical operating rhythms across BMC. Travel Information 25% Domestic and International Job Summary The Marketing Strategy and Planning Associate Director serves as the strategic and operational engine of the Brand & Marketing Communications (BMC) organizational unit. The incumbent will own BMC%27s annual marketing plan, setting direction and building a clear, funded roadmap for the organization to execute against. This role is critical in driving BMC%27s operational excellence, ensuring the right resources and planning rhythms are in place to achieve functional goals. This role reports to the Senior Director, Marketing Planning and Transformation, and has no direct reports. Key Responsibilities Marketing Strategy and Planning Strategy & Planning: Own and develop the annual marketing strategic plan for BMC. Investment & Budget: Lead budget planning, marketing investment decisions, and the creation of detailed business cases. Audience: Define the customer segmentation and audience strategy in partnership with the Marketing Intelligence and Insights teams. Goals & Cadence: Manage BMC goal and priorities tracking, and establish the BMC operating cadences and planning rhythms. Special Projects: Oversee special projects essential to the department%27s strategic roadmap. Analytics & Performance Data-Driven Strategies: Partner with Marketing Intelligence and Insights teams to translate data into actionable plans and investment decisions. Performance Benchmarks: Define and track key performance indicators (KPIs) to measure overall marketing performance and iterate on strategies accordingly. Operational & Cross-Functional Leadership Cross-Functional Coordination: Work closely with Brand Marketing & Communications counterparts on centralized strategy and content planning spanning enterprise-level surfaces. Team Support: Support the Senior Director in fostering a "test and learn" culture of out-of-the-box thinking and organizational transformation. Support & Enablement: Provide support to the PR & Communications team around BMC town halls and lead other critical operating rhythms across BMC. Travel Information 25% Domestic and International Education Bachelor's degree or equivalent experience Req Work Experience 7-10 years Experience in marketing strategy, planning, and operations, ideally within a large, matrixed organization or global brand. Req Skills and Requirements Strategic Vision: Proven ability to move beyond reactive execution to building a proactive, enterprise-wide marketing strategy that drives measurable business outcomes. Operational Excellence: Deep understanding of annual planning cycles, budget allocation, marketing investment decisions, and marketing governance models. Collaborative Leadership: Exceptional stakeholder management skills, with the ability to influence and coordinate teams across diverse business units and geographies. Analytical Rigor: Proficiency in using data to tell a story and justify marketing investments and business cases to executive leadership. Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply. PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. =============================================== Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons. Education Bachelor's degree or equivalent experience Req Work Experience 7-10 years Experience in marketing strategy, planning, and operations, ideally within a large, matrixed organization or global brand. Req Skills and Requirements Strategic Vision: Proven ability to move beyond reactive execution to building a proactive, enterprise-wide marketing strategy that drives measurable business outcomes. Operational Excellence: Deep understanding of annual planning cycles, budget allocation, marketing investment decisions, and marketing governance models. Collaborative Leadership: Exceptional stakeholder management skills, with the ability to influence and coordinate teams across diverse business units and geographies. Analytical Rigor: Proficiency in using data to tell a story and justify marketing investments and business cases to executive leadership. Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply. PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. =============================================== Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.

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