Manager, Consumer Insights & Sensory

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    "ExternalDescriptionStr": "<p style=\"margin:3.0pt 0in;tab-stops:-.5in 0in 4.0in 6.5in;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><span style=\"letter-spacing:-.05pt;\"><strong>JOB RESPONSIBILITES:&nbsp;</strong>List major job responsibilities using simple task statements.&nbsp;For example: Supervises the construction of all new restaurants.&nbsp; Include results, complexity &amp; problem solving in the role.&nbsp;</span></span></p><p style=\"margin:3.0pt 0in;tab-stops:-.5in 0in 4.0in 6.5in;\">&nbsp;</p><p><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><strong>Calendar Insights &amp; Product Development Support: (45%)</strong></span></p><p><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">New product development consultant for Marketing and Food Innovation teams:&nbsp;</span></p><ul style=\"list-style-type:disc;\"><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Drive ongoing innovation process for the KFC brand by developing and independently managing custom quantitative and/or qualitative research<strong>&nbsp;</strong>to identify new product innovation opportunities and set conceptual priorities for food development team.</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Partner with food innovation team providing consumer guidance for quarterly creative kitchens with food vendors and KFC leadership team.</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Be the subject matter expert on sensory testing. Design new product &amp; core product improvement learning plans comprehensive of consumer preference and difference testing. Partnering with food innovation and calendar teams to ensure testing is executed.&nbsp;</span></li></ul><p>&nbsp;</p><p><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Promotional insights leader for KFCC:&nbsp;</span></p><ul style=\"list-style-type:disc;\"><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Execute the consumer research agenda to validate KFC's promotional calendar initiatives with minimal supervision.</span></li><li><p style=\"line-height:115%;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Provide consumer insights leadership in cross functional teams through development and execution of consumer learning plans for calendar initiatives to amplify top-line growth based on in-market risk.&nbsp;</span></p></li><li><p style=\"line-height:115%;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Independently manage external partners in execution of quantitative research to support the national calendar and promotional testing (Ex: product naming, pricing, positioning, product development, advertising, and in-store testing).&nbsp;</span></p></li><li><p style=\"line-height:115%;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Deliver databased assessments for promotions which reconcile business results vs. assumptions and provide recommendations to improve the execution of future windows.</span></p></li></ul><p><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><strong>Advertising Insights: (10%)</strong></span></p><p><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Advertising insights leader for KFCC:</span></p><ul style=\"list-style-type:disc;\"><li><p style=\"line-height:115%;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Influence and inform consumer insights for promotion briefs.</span></p></li><li><p style=\"line-height:115%;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Lead all research for advertising to inform creative and strengthen advertising responsiveness.</span></p></li><li><p style=\"line-height:115%;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Deliver learnings on the drivers of advertising effectiveness to enable stronger creative, creative briefs, and media planning.</span></p></li></ul><p><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><strong>Market Intelligence Reporting &amp; Insights: (35%)</strong></span></p><p><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">QSR Category insights leader for KFCC:</span></p><ul style=\"list-style-type:disc;\"><li><p style=\"line-height:115%;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness.</span></p></li><li><p style=\"line-height:115%;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns.</span></p></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Generate regular reports and present findings to marketing teams, marketing leadership &amp; IAT – with ownership of IAT Measurement Meetings</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization.</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization.</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals.</span></li></ul><p>&nbsp;</p><p><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><strong>Miscellaneous Research Projects: (10%)</strong></span></p><ul style=\"list-style-type:disc;\"><li><p style=\"line-height:115%;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Responsibilities will include additional research as required including but not limited to Multicultural Research, foundational consumer deep dives or ideation sessions 1-2/yr.</span></p></li></ul><p style=\"line-height:115%;margin-left:.25in;\"><span style=\"background-color:white;color:black;font-family:&quot;Arial&quot;,sans-serif;\"><span style=\"font-size:10.5pt;line-height:115%;\">Must be willing and able to travel, approximately 20%</span></span></p><p style=\"line-height:115%;margin-left:.25in;\">&nbsp;</p><p style=\"margin:3.0pt 0in;tab-stops:-.5in 0in 4.0in 6.5in;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><span style=\"letter-spacing:-.05pt;\">WORKING RELATIONSHIPS:<strong>&nbsp;</strong>List positions or external contacts with whom this person interacts regularly.</span></span></p><p style=\"margin:3.0pt 0in;tab-stops:-.5in 0in 4.0in 6.5in;\">&nbsp;</p><ul style=\"list-style-type:disc;\"><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Core members of the KFC marketing team and Marketing Leadership Team</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Cross-functional teams &amp; directors (Food Innovation, Finance, Operations, Packaging, etc.)</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">National Marketing Subcommittee Franchisees</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Research agencies/vendor partners</span></li></ul><p>&nbsp;</p><p><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><span style=\"letter-spacing:-.05pt;\">KNOWLEDGE AND SKILL REQUIRED: State formal educational level and experience required for the job.&nbsp; State additional professional, technical or years of experience required.</span></span></p><ul style=\"list-style-type:disc;\"><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><strong>Education:</strong></span><ul style=\"list-style-type:circle;\"><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Bachelor’s degree from an accredited 4-year university in Marketing, Marketing Research, or Social Sciences.</span></li></ul></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><strong>Experience:</strong></span><ul style=\"list-style-type:circle;\"><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">5+ years of relevant work experience with Bachelor’s, 3+ years with Master’s.</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Experience in a Consumer Insights or Market Intelligence position for a consumer products company ($500M+ in size) preferred.</span></li></ul></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Skills:</span><ul style=\"list-style-type:circle;\"><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><strong>Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively to senior leaders.</strong></span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><strong>Strong analytical skills to interpret data and form action-able recommendations.</strong></span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Exceptional project management capabilities, including driving great outcomes in a fast-paced environment.</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Steadfast ability to act as the key person-to-contact in interactions with downstream stakeholders, including franchisees and customers.</span></li></ul></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Mindset:</span><ul style=\"list-style-type:circle;\"><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Relentless in the pursuit of excellence and maintaining high standards.</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Resourceful and adaptive in ambiguous situations with a proven ability to operate “in the grey.”</span></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Resilient in the face of obstacles and persistent in driving towards results.</span></li></ul></li></ul><p><span style=\"font-family:&quot;Arial&quot;,sans-serif;\">Thrive in a collaborative environment.</span></p><p><span style=\"color:black;font-family:&quot;Arial&quot;,sans-serif;\"><strong>WHAT’S IN IT FOR YOU:</strong> Benefits of this role, including impact on the transformation of an iconic brand, joining a high-performing team, and opportunities to grow and extend influence.</span></p><ul style=\"list-style-type:disc;padding-left:48px;\"><li><p style=\"margin-bottom:3.0pt;margin-right:0in;margin-top:3.0pt;tab-stops:-.5in 0in 4.0in 6.5in;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><span style=\"letter-spacing:-.05pt;\">Play a pivotal role in driving data-informed decisions that directly impact marketing campaigns, menu innovation, and customer experience initiatives.</span></span></p></li><li><p style=\"margin-bottom:3.0pt;margin-right:0in;margin-top:3.0pt;tab-stops:-.5in 0in 4.0in 6.5in;\"><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><span style=\"letter-spacing:-.05pt;\">Collaborate with and influence senior leadership and franchisees, ensuring that the voice of the customer remains central to KFC’s growth and strategic direction.</span></span></p></li><li><span style=\"font-family:&quot;Arial&quot;,sans-serif;\"><span style=\"letter-spacing:-.05pt;\">Leverage cutting-edge research and insights tools to uncover opportunities and craft strategies that set industry benchmarks for customer experience.</span></span></li></ul>",
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