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Customer Marketing Manager

6e19caa1 Cb63 4141 8ef5 89a02d73592b 19000101 000001 · San Jose, CA, US, San Jose, CA · Active · ADP Workforce Now Recruiting

Job facts

FieldValue
Company6e19caa1 Cb63 4141 8ef5 89a02d73592b 19000101 000001
TitleCustomer Marketing Manager
Normalized title-
Department / team-
LocationSan Jose, CA, United States
Work model-
Employment typeFull Time
Salary-
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2021-06-08 / 2026-05-31
Changed / last seen2026-06-18 / 2026-06-18

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PageWhat it containsOpen
Company jobsActive postings from 6e19caa1 Cb63 4141 8ef5 89a02d73592b 19000101 000001.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in San Jose.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

Company6e19caa1 Cb63 4141 8ef5 89a02d73592b 19000101 000001
Source242f78ec-2246-42c8-8e57-e020ff6097ab
ATS providerADP Workforce Now Recruiting

Description

FleetUp is seeking an experienced and passionate Customer Marketing Manager with a proven track record building a customer marketing program that will shape our long-term approach to customer loyalty, advocacy, upsell/cross sell. As a member of the marketing team, you’ll lead the creation of inspiring and compelling resources, experiences, and community that helps support and showcase our customers. You will design, develop, execute, and measure demand generation campaigns and programs producing qualified cross-sell and up-sell leads for the customer success sales team. You’re a strategic thinker and a doer, and you’ll work cross-functionally across customer success, sales, design, product, and more to bring your vision to life. The ideal candidate will be a strong advocate for the customer and strengthen our customer-centric culture to deliver a consistent experience of delight as we grow. Responsibilities Own the customer communications strategy and calendar, including designing and deploying email campaigns, positioning & messaging, developing in-product notifications, segmenting audience lists, and reporting Build segmentation strategies to customize messaging to users based on key personas, behavioral data, and email engagement data Develop educational content and programs, in conjunction with the product and marketing team that drives adoption and customer satisfaction with Build and administer a successful customer reference program streamlining processes and taking ownership of developing customer quotes, testimonials and videos Manage customer marketing programs such as webinars and workshops to help educate and enable customers and prospects while also positioning FleeUp as experts Maintain relationships with product marketing and product management teams to ensure messaging of programs and product updates are accurate and meaningful to the developer persona. Lead and manage the program to support customer reviews on third-party sites Educate a key internal team (e.g. sales, sales management and demand gen) about the availability and deployment of customer advocacy assets Collaborate closely with cross-functional teams to improve campaign performance, velocity, and overall effectiveness Measure and report on performance of demand generation programs and campaigns using data contained in Salesforce and Pardot Measure and report on the value and impact of customer programs (e.g., inclusive of customer referrals, net promoter score, volume of positive social brand mentions, etc.) Expand and protect the FleetUp brand through deep understanding of our industry, customers, tools and competitors. Requirements Bachelor’s Degree required 3-5 years marketing experience with at least 2 years in a hands-on customer marketing/advocacy role inside a B2B SaaS technology company preferred Comfort in analyzing and storytelling with data Have previous Salesforce and Pardot experience B2B cloud software and hardware marketing experience preferred Self-starter who can multitask and lead - balance strategic thinking with tactical execution Excellent project and program management skills, high attention to detail, with the ability to work independently against deadlines and thrive in a dynamic environment Effective verbal and written communication skills, must have the ability to communicate with team members and customers at varying levels of management Ability to pull, analyze and leverage data to make decisions and optimize programs Experience with managing peer reviews on Gartner Peer Insights, G2, TrustRadius, etc. Excellent writing, editing, and communication skills Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity Background supporting sales and customer success organizations in a growth environment is preferred

Full job record

Job ID1347b7592718a3c3f8bd189a449e18d51d66b817
Org ID226ac7e5-25cb-4808-97a1-7c85969ad660
Source ID242f78ec-2246-42c8-8e57-e020ff6097ab
Board ID242f78ec-2246-42c8-8e57-e020ff6097ab
Provideradp_workforcenow
Provider Job Key390036
TitleCustomer Marketing Manager
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Statusactive
Activeyes
Location TextSan Jose, CA, US, San Jose, CA
Department—
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Employment Typefull_time
Workplace Type—
Remote Policy—
CountryUnited States
RegionCA
CitySan Jose
Salary Raw—
Salary Min—
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Source URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=6e19caa1-cb63-4141-8ef5-89a02d73592b&ccId=19000101_000001&lang=en_US&type=JS&jobId=390036&jwId=9200116930710_1
Apply URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=6e19caa1-cb63-4141-8ef5-89a02d73592b&ccId=19000101_000001&lang=en_US&type=JS&jobId=390036&jwId=9200116930710_1
First Seen At2026-05-31 18:22:58Z
Last Seen At2026-06-18 13:37:29Z
Last Checked At2026-06-18 13:37:29Z
Last Changed At2026-06-18 13:37:29Z
Inactive At—
Source Posted At2021-06-08 19:48:00Z
Source Updated At—
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    "requisitionDescription": "<div><div><div><div><div><link href=\"https://cdn.jsdelivr.net/npm/[email protected]/css/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\">&nbsp;<link href=\"https://cdn.jsdelivr.net/npm/[email protected]/css/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\"><div class=\"fr-view\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">FleetUp is seeking an experienced and passionate Customer Marketing Manager with a proven track record building a customer marketing program that will shape our long-term approach to customer loyalty, advocacy, upsell/cross sell. As a member of the marketing team, you&rsquo;ll lead the creation of inspiring and compelling resources, experiences, and community that helps support and showcase our customers. You will design, develop, execute, and measure demand generation campaigns and programs producing qualified cross-sell and up-sell leads for the customer success sales team. You&rsquo;re a strategic thinker and a doer, and you&rsquo;ll work cross-functionally across customer success, sales, design, product, and more to bring your vision to life. The ideal candidate will be a strong advocate for the customer and strengthen our customer-centric culture to deliver a consistent experience of delight as we grow.</span></p><p><br></p><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Responsibilities</span></p><ul><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Own the customer communications strategy and calendar, including designing and deploying email campaigns, positioning &amp; messaging, developing in-product notifications, segmenting audience lists, and reporting</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Build segmentation strategies to customize messaging to users based on key personas, behavioral data, and email engagement data</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Develop educational content and programs, in conjunction with the product and marketing team that drives adoption and customer satisfaction with</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Build and administer a successful customer reference program streamlining processes and taking ownership of developing customer quotes, testimonials and videos</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Manage customer marketing programs such as webinars and workshops to help educate and enable customers and prospects while also positioning FleeUp as experts</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Maintain relationships with product marketing and product management teams to ensure messaging of programs and product updates are accurate and meaningful to the developer persona.</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Lead and manage the program to support customer reviews on third-party sites Educate a key internal team (e.g. sales, sales management and demand gen) about the availability and deployment of customer advocacy assets</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Collaborate closely with cross-functional teams to improve campaign performance, velocity, and overall effectiveness</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Measure and report on performance of demand generation programs and campaigns using data contained in Salesforce and Pardot</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Measure and report on the value and impact of customer programs (e.g., inclusive of customer referrals, net promoter score, volume of positive social brand mentions, etc.)</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Expand and protect the FleetUp brand through deep understanding of our industry, customers, tools and competitors.</span></li></ul><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\"><br></span><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Requirements</span></p><ul><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Bachelor&rsquo;s Degree required</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"color: rgb(29, 34, 40); font-family: Arial; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: pre-wrap; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">3-5 years marketing experience with at least 2 years in a hands-on customer marketing/advocacy role inside a B2B SaaS technology company preferred</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Comfort in analyzing and storytelling with data</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Have previous Salesforce and Pardot experience</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">B2B cloud software and hardware marketing experience preferred</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Self-starter who can multitask and lead - balance strategic thinking with tactical execution</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Excellent project and program management skills, high attention to detail, with the ability to work independently against deadlines and thrive in a dynamic environment</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Effective verbal and written communication skills, must have the ability to communicate with team members and customers at varying levels of management</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Ability to pull, analyze and leverage data to make decisions and optimize programs</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Experience with managing peer reviews on Gartner Peer Insights, G2, TrustRadius, etc.</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Excellent writing, editing, and communication skills</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity</span></li><li dir=\"ltr\" style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial;color:#1d2228;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Background supporting sales and customer success organizations in a growth environment is preferred</span></li></ul></div></div></div></div></div></div>\n",
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    },
    "requisitionTitle": "Customer Marketing Manager",
    "clientRequisitionID": "1059",
    "organizationalUnits": [],
    "postingInstructions": [],
    "additionalProperties": {},
    "requisitionLocations": [
      {
        "address": {
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          "postalCode": "95112",
          "countrySubdivisionLevel1": {
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        },
        "aliasNames": []
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    "screeningRequirements": [],
    "sponsoredVisaTypeCodes": []
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  "detail_meta": {
    "url": "https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions/390036?cid=6e19caa1-cb63-4141-8ef5-89a02d73592b&ccId=19000101_000001&lang=en_US&locale=en_US",
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}
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GET https://api.bluedoor.sh/job-postings/v1/orgs/226ac7e5-25cb-4808-97a1-7c85969ad660JSON
GET https://api.bluedoor.sh/job-postings/v1/sources/242f78ec-2246-42c8-8e57-e020ff6097abJSON
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