Director, Communications and Marketing

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    "jobTitle": "Director, Communications and Marketing",
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    "description": "<p style=\"border:none;text-align:justify;\"><strong><em><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">The Director of Communications and Marketing provides strategic leadership for the University&#39;s marketing, branding, communications, and public relations efforts. This position is responsible for developing and executing integrated marketing and communication strategies that support student recruitment, institutional visibility, enrollment growth, alumni and donor engagement</span></span></span><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">, <span style=\"color:#000000;\">and overall reputation management.</span></span></span></span></span></em></strong></p>\r\n\r\n<p style=\"border:none;text-align:justify;\"><strong><em><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Working collaboratively with campus leaders, the Director ensures consistent messaging and brand alignment across all communication channels while advancing the University&#39;s mission, values, and strategic priorities. The Director plays a key role in promoting and communicating Anderson University&#39;s commitment to a Faithful C.A.M.P.U.S. culture by highlighting initiatives that foster community, accountability, mission alignment, personal growth, unity, and service. Through effective storytelling and strategic communications, the Director helps strengthen the University&#39;s identity as a Christ-centered learning community and supports efforts that enhance engagement among students, employees, alumni, and external stakeholders.</span></span></span></span></span></em></strong></p>\r\n\r\n<p style=\"border:none;text-align:justify;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Strategic Leadership &amp; Executive Communication</span></span></b></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Serve as the University&rsquo;s chief communications strategist, advising the President&#39;s Cabinet on institutional messaging, reputation management, and stakeholder engagement. </span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Collaborate with admissions, advancement, athletics, academic departments, student life, and the office of spiritual and intercultural life to align messaging and campaign priorities.</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Develop executive-level communications including presidential messaging, board communications, crisis communications, speeches, and strategic announcements.</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Demonstrate exceptional verbal and written communication skills with the ability to communicate effectively with trustees, donors, alumni, media, faculty, staff, students, parents, and external partners.</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Translate complex institutional issues into clear, compelling, and mission-centered communications for diverse audiences.</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Provide communications counsel to senior leadership during periods of organizational change, crisis response, and strategic planning. </span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"border:none;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Strategic Marketing &amp; Brand Management</span></span></span></b></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Develop and implement a comprehensive University communications and marketing strategy aligned with institutional goals.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Serve as the primary steward of the University&#39;s brand identity, messaging, and visual standards.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Ensure consistent brand presentation across all academic, enrollment, advancement, athletics, and institutional communications.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Monitor industry trends and recommend innovative marketing strategies to strengthen institutional visibility and competitiveness.</span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"border:none;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Enrollment &amp; Advancement </span></span></span></b><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Collaboration</span></span></b></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Develop and maintain marketing dashboards that track enrollment funnel performance, campaign effectiveness, web analytics, social media engagement, and return on investments.</span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Utilize digital marketing, email marketing, social media, content marketing, and advertising strategies to support enrollment growth.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Analyze campaign performance and enrollment marketing metrics to improve effectiveness and return on investment.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Support fundraising campaigns, major gift initiatives, and alumni engagement strategies through integrated communication plans.</span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Demonstrate an understanding of enrollment management principles, advancement operations, and higher education marketing trends.</span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Communications &amp; Public Relations</span></span></span></b></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Lead institutional communications efforts, including internal and external communications.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Monitor institutional reputation through media monitoring, social listening, and stakeholder feedback. </span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Develop and manage media relations strategies, news releases, crisis communications, and PR content.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Serve as a primary communications advisor to University leadership.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Coordinate institutional messaging during significant events, emergencies, or crisis situations.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Work In </span></span></span><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">partnership<span style=\"color:#000000;\"> with Work Life Engagement on Staff and Faculty news and information communications aimed at employee engagement and culture improvement initiatives.&nbsp; </span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"border:none;margin-left:24px;\">&nbsp;</p>\r\n\r\n<p style=\"border:none;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Content Development &amp; Storytelling</span></span></span></b></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Oversee the creation of compelling content that highlights student success, faculty achievements, institutional accomplishments, athletics, alumni engagement, and mission-centered initiatives.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Direct production of digital and print marketing materials, publications, newsletters, web content, video, photography, and social media content.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Ensure all communications reflect the University&#39;s Christian mission and values.</span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"border:none;margin-left:48px;\">&nbsp;</p>\r\n\r\n<p style=\"border:none;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Digital Communications &amp; Web Strategy</span></span></span></b></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Oversee University website strategy, content management, and digital user experience.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Lead digital communication efforts including email marketing, social media, search engine optimization (SEO), A</span></span></span><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">rtificial Intelligence Optimization (AIO), <span style=\"color:#000000;\">and digital advertising.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Develop and implement responsible and ethical AI strategies that improve efficiency, content creation, audience engagement, and operational effectiveness. </span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Ensure compliance with ADA accessibility standards, FERPA regulations, copyright laws, and industry standard digital communication practices. </span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Utilize analytics to measure audience engagement and campaign effectiveness.</span></span></span></span></span></li>\r\n</ul>\r\n\r\n<ul>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Support campus-wide events, initiatives, and institutional priorities through coordinated marketing efforts.</span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"border:none;margin-left:48px;\">&nbsp;</p>\r\n\r\n<p style=\"border:none;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Leadership &amp; Budget Management</span></span></span></b></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Provide leadership and supervision to marketing, communications, creative services, digital media, and student staff as assigned.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Manage multiple concurrent projects using formal project management methodologies.</span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Coordinate relationships with advertising agencies, creative vendors, technology providers, photographers, videographers, and consultants.</span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Negotiate contracts and evaluate vendor performance to maximize institutional return on investment. </span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Manage departmental budgets, vendor relationships, advertising expenditures, and contracted services.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Establish measurable goals, key performance indicators, and annual departmental priorities.</span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"border:none;text-align:justify;\">&nbsp;</p>\r\n",
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    "googleJobJson": "{\"@context\":\"https://schema.org/\",\"@type\":\"JobPosting\",\"title\":\"Director, Communications and Marketing\",\"identifier\":\"J0TO06207075\",\"url\":\"https://www.paycomonline.net/v4/ats/web.php/portal/0599C8DFE7F84A296ACBCB979BD3BB27/jobs/207075\",\"image\":\"https://www.paycomonline.net/v4/ats/web.php/application/style/logo?clientkey=0599C8DFE7F84A296ACBCB979BD3BB27\",\"datePosted\":\"2026-06-16\",\"description\":\"Job DetailsJob Location: Main Campus - Anderson, IN 46012Position Type: Full TimeEducation Level: 4 Year DegreeJob Category: MarketingThe Director of Communications and Marketing provides strategic leadership for the University&#39;s marketing, branding, communications, and public relations efforts. This position is responsible for developing and executing integrated marketing and communication strategies that support student recruitment, institutional visibility, enrollment growth, alumni and donor engagement, and overall reputation management.\\r\\n\\r\\nWorking collaboratively with campus leaders, the Director ensures consistent messaging and brand alignment across all communication channels while advancing the University&#39;s mission, values, and strategic priorities. The Director plays a key role in promoting and communicating Anderson University&#39;s commitment to a Faithful C.A.M.P.U.S. culture by highlighting initiatives that foster community, accountability, mission alignment, personal growth, unity, and service. Through effective storytelling and strategic communications, the Director helps strengthen the University&#39;s identity as a Christ-centered learning community and supports efforts that enhance engagement among students, employees, alumni, and external stakeholders.\\r\\n\\r\\nStrategic Leadership &amp; Executive Communication\\r\\n\\r\\n\\r\\n\\tServe as the University&rsquo;s chief communications strategist, advising the President&#39;s Cabinet on institutional messaging, reputation management, and stakeholder engagement. \\r\\n\\tCollaborate with admissions, advancement, athletics, academic departments, student life, and the office of spiritual and intercultural life to align messaging and campaign priorities.\\r\\n\\tDevelop executive-level communications including presidential messaging, board communications, crisis communications, speeches, and strategic announcements.\\r\\n\\tDemonstrate exceptional verbal and written communication skills with the ability to communicate effectively with trustees, donors, alumni, media, faculty, staff, students, parents, and external partners.\\r\\n\\tTranslate complex institutional issues into clear, compelling, and mission-centered communications for diverse audiences.\\r\\n\\tProvide communications counsel to senior leadership during periods of organizational change, crisis response, and strategic planning. \\r\\n\\r\\n\\r\\nStrategic Marketing &amp; Brand Management\\r\\n\\r\\n\\r\\n\\tDevelop and implement a comprehensive University communications and marketing strategy aligned with institutional goals.\\r\\n\\tServe as the primary steward of the University&#39;s brand identity, messaging, and visual standards.\\r\\n\\tEnsure consistent brand presentation across all academic, enrollment, advancement, athletics, and institutional communications.\\r\\n\\tMonitor industry trends and recommend innovative marketing strategies to strengthen institutional visibility and competitiveness.\\r\\n\\r\\n\\r\\nEnrollment &amp; Advancement Collaboration\\r\\n\\r\\n\\r\\n\\tDevelop and maintain marketing dashboards that track enrollment funnel performance, campaign effectiveness, web analytics, social media engagement, and return on investments.\\r\\n\\tUtilize digital marketing, email marketing, social media, content marketing, and advertising strategies to support enrollment growth.\\r\\n\\tAnalyze campaign performance and enrollment marketing metrics to improve effectiveness and return on investment.\\r\\n\\tSupport fundraising campaigns, major gift initiatives, and alumni engagement strategies through integrated communication plans.\\r\\n\\tDemonstrate an understanding of enrollment management principles, advancement operations, and higher education marketing trends.\\r\\n\\r\\n\\r\\nCommunications &amp; Public Relations\\r\\n\\r\\n\\r\\n\\tLead institutional communications efforts, including internal and external communications.\\r\\n\\tMonitor institutional reputation through media monitoring, social listening, and stakeholder feedback. \\r\\n\\tDevelop and manage media relations strategies, news releases, crisis communications, and PR content.\\r\\n\\tServe as a primary communications advisor to University leadership.\\r\\n\\tCoordinate institutional messaging during significant events, emergencies, or crisis situations.\\r\\n\\tWork In partnership with Work Life Engagement on Staff and Faculty news and information communications aimed at employee engagement and culture improvement initiatives.&nbsp; \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nContent Development &amp; Storytelling\\r\\n\\r\\n\\r\\n\\tOversee the creation of compelling content that highlights student success, faculty achievements, institutional accomplishments, athletics, alumni engagement, and mission-centered initiatives.\\r\\n\\tDirect production of digital and print marketing materials, publications, newsletters, web content, video, photography, and social media content.\\r\\n\\tEnsure all communications reflect the University&#39;s Christian mission and values.\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nDigital Communications &amp; Web Strategy\\r\\n\\r\\n\\r\\n\\tOversee University website strategy, content management, and digital user experience.\\r\\n\\tLead digital communication efforts including email marketing, social media, search engine optimization (SEO), Artificial Intelligence Optimization (AIO), and digital advertising.\\r\\n\\tDevelop and implement responsible and ethical AI strategies that improve efficiency, content creation, audience engagement, and operational effectiveness. \\r\\n\\tEnsure compliance with ADA accessibility standards, FERPA regulations, copyright laws, and industry standard digital communication practices. \\r\\n\\tUtilize analytics to measure audience engagement and campaign effectiveness.\\r\\n\\r\\n\\r\\n\\r\\n\\tSupport campus-wide events, initiatives, and institutional priorities through coordinated marketing efforts.\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nLeadership &amp; Budget Management\\r\\n\\r\\n\\r\\n\\tProvide leadership and supervision to marketing, communications, creative services, digital media, and student staff as assigned.\\r\\n\\tManage multiple concurrent projects using formal project management methodologies.\\r\\n\\tCoordinate relationships with advertising agencies, creative vendors, technology providers, photographers, videographers, and consultants.\\r\\n\\tNegotiate contracts and evaluate vendor performance to maximize institutional return on investment. \\r\\n\\tManage departmental budgets, vendor relationships, advertising expenditures, and contracted services.\\r\\n\\tEstablish measurable goals, key performance indicators, and annual departmental priorities.\\r\\n\\r\\n\\r\\n&nbsp;\\r\\nQualifications\\r\\nMinimum Training, Education or Certification Required:\\r\\n\\r\\n\\r\\nBachelor&rsquo;s degree in marketing, Communications, Public Relations, Business, or related field required. Master&rsquo;s degree in marketing, Communications, Higher Education Leadership, Business, or related field preferred.&nbsp;&nbsp;\\r\\n\\r\\n\\r\\nSkills Required:&nbsp;\\r\\n\\r\\n\\r\\n\\tMinimum five (5) years of progressively responsible experience in marketing, communications, public relations, enrollment marketing, or related fields.\\r\\n\\tPrior supervisory or leadership experience required.\\r\\n\\tExperience in higher education, nonprofit, faith-based organizations, or similarly complex organizations preferred.\\r\\n\\tDemonstrated budget management experience.\\r\\n\\tDemonstrated expertise in strategic marketing and communications planning.\\r\\n\\tStrong writing, editing, storytelling, and presentation skills.\\r\\n\\tExperience managing digital marketing campaigns, social media, websites, and analytics.\\r\\n\\tKnowledge of branding, public relations, media relations, and crisis communication.\\r\\n\\tAbility to&nbsp;lead multiple projects and deadlines in a collaborative environment.\\r\\n\\tStrong interpersonal, leadership, and relationship-building skills.\\r\\n\\tAbility to analyze data and use metrics to drive decision-making.\\r\\n\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nTechnology and Digital Marketing Competencies\\r\\n\\r\\nThe successful candidate will demonstrate proficiency in or the ability to quickly learn and effectively utilize:\\r\\n\\r\\n\\r\\n\\tCustomer Relationship Management (CRM) and enrollment marketing platforms, specifically Slate.\\r\\n\\tWebsite content management systems (CMS) and web content strategy.&nbsp;\\r\\n\\tEmail marketing, marketing automation, and audience segmentation tools.&nbsp;\\r\\n\\tSocial media management, content scheduling, and digital engagement platforms.&nbsp;\\r\\n\\tDigital advertising platforms, including Google Ads and social media advertising.&nbsp;\\r\\n\\tSearch Engine Optimization (SEO), Search Engine Marketing (SEM), Artificial Intelligence Optimization (AIO), and website analytics tools.&nbsp;\\r\\n\\tGraphic design, multimedia, photography, video production, and content creation platforms.&nbsp;\\r\\n\\tData analytics, reporting, dashboard development, and performance measurement tools.&nbsp;\\r\\n\\tProject management and team collaboration platforms.&nbsp;\\r\\n\\tArtificial Intelligence (AI) tools and technologies that support content development, campaign management, audience engagement, analytics, and operational efficiency.&nbsp;\\r\\n\\tCommon higher education technology platforms such as Slate, Salesforce, Element451, WordPress, Google Analytics, Adobe Creative Suite, Canva, and similar systems.\\r\\n\\r\\n\",\"responsibilities\":\"The Director of Communications and Marketing provides strategic leadership for the University&#39;s marketing, branding, communications, and public relations efforts. This position is responsible for developing and executing integrated marketing and communication strategies that support student recruitment, institutional visibility, enrollment growth, alumni and donor engagement, and overall reputation management.\\r\\n\\r\\nWorking collaboratively with campus leaders, the Director ensures consistent messaging and brand alignment across all communication channels while advancing the University&#39;s mission, values, and strategic priorities. The Director plays a key role in promoting and communicating Anderson University&#39;s commitment to a Faithful C.A.M.P.U.S. culture by highlighting initiatives that foster community, accountability, mission alignment, personal growth, unity, and service. Through effective storytelling and strategic communications, the Director helps strengthen the University&#39;s identity as a Christ-centered learning community and supports efforts that enhance engagement among students, employees, alumni, and external stakeholders.\\r\\n\\r\\nStrategic Leadership &amp; Executive Communication\\r\\n\\r\\n\\r\\n\\tServe as the University&rsquo;s chief communications strategist, advising the President&#39;s Cabinet on institutional messaging, reputation management, and stakeholder engagement. \\r\\n\\tCollaborate with admissions, advancement, athletics, academic departments, student life, and the office of spiritual and intercultural life to align messaging and campaign priorities.\\r\\n\\tDevelop executive-level communications including presidential messaging, board communications, crisis communications, speeches, and strategic announcements.\\r\\n\\tDemonstrate exceptional verbal and written communication skills with the ability to communicate effectively with trustees, donors, alumni, media, faculty, staff, students, parents, and external partners.\\r\\n\\tTranslate complex institutional issues into clear, compelling, and mission-centered communications for diverse audiences.\\r\\n\\tProvide communications counsel to senior leadership during periods of organizational change, crisis response, and strategic planning. \\r\\n\\r\\n\\r\\nStrategic Marketing &amp; Brand Management\\r\\n\\r\\n\\r\\n\\tDevelop and implement a comprehensive University communications and marketing strategy aligned with institutional goals.\\r\\n\\tServe as the primary steward of the University&#39;s brand identity, messaging, and visual standards.\\r\\n\\tEnsure consistent brand presentation across all academic, enrollment, advancement, athletics, and institutional communications.\\r\\n\\tMonitor industry trends and recommend innovative marketing strategies to strengthen institutional visibility and competitiveness.\\r\\n\\r\\n\\r\\nEnrollment &amp; Advancement Collaboration\\r\\n\\r\\n\\r\\n\\tDevelop and maintain marketing dashboards that track enrollment funnel performance, campaign effectiveness, web analytics, social media engagement, and return on investments.\\r\\n\\tUtilize digital marketing, email marketing, social media, content marketing, and advertising strategies to support enrollment growth.\\r\\n\\tAnalyze campaign performance and enrollment marketing metrics to improve effectiveness and return on investment.\\r\\n\\tSupport fundraising campaigns, major gift initiatives, and alumni engagement strategies through integrated communication plans.\\r\\n\\tDemonstrate an understanding of enrollment management principles, advancement operations, and higher education marketing trends.\\r\\n\\r\\n\\r\\nCommunications &amp; Public Relations\\r\\n\\r\\n\\r\\n\\tLead institutional communications efforts, including internal and external communications.\\r\\n\\tMonitor institutional reputation through media monitoring, social listening, and stakeholder feedback. \\r\\n\\tDevelop and manage media relations strategies, news releases, crisis communications, and PR content.\\r\\n\\tServe as a primary communications advisor to University leadership.\\r\\n\\tCoordinate institutional messaging during significant events, emergencies, or crisis situations.\\r\\n\\tWork In partnership with Work Life Engagement on Staff and Faculty news and information communications aimed at employee engagement and culture improvement initiatives.&nbsp; \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nContent Development &amp; Storytelling\\r\\n\\r\\n\\r\\n\\tOversee the creation of compelling content that highlights student success, faculty achievements, institutional accomplishments, athletics, alumni engagement, and mission-centered initiatives.\\r\\n\\tDirect production of digital and print marketing materials, publications, newsletters, web content, video, photography, and social media content.\\r\\n\\tEnsure all communications reflect the University&#39;s Christian mission and values.\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nDigital Communications &amp; Web Strategy\\r\\n\\r\\n\\r\\n\\tOversee University website strategy, content management, and digital user experience.\\r\\n\\tLead digital communication efforts including email marketing, social media, search engine optimization (SEO), Artificial Intelligence Optimization (AIO), and digital advertising.\\r\\n\\tDevelop and implement responsible and ethical AI strategies that improve efficiency, content creation, audience engagement, and operational effectiveness. \\r\\n\\tEnsure compliance with ADA accessibility standards, FERPA regulations, copyright laws, and industry standard digital communication practices. \\r\\n\\tUtilize analytics to measure audience engagement and campaign effectiveness.\\r\\n\\r\\n\\r\\n\\r\\n\\tSupport campus-wide events, initiatives, and institutional priorities through coordinated marketing efforts.\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nLeadership &amp; Budget Management\\r\\n\\r\\n\\r\\n\\tProvide leadership and supervision to marketing, communications, creative services, digital media, and student staff as assigned.\\r\\n\\tManage multiple concurrent projects using formal project management methodologies.\\r\\n\\tCoordinate relationships with advertising agencies, creative vendors, technology providers, photographers, videographers, and consultants.\\r\\n\\tNegotiate contracts and evaluate vendor performance to maximize institutional return on investment. \\r\\n\\tManage departmental budgets, vendor relationships, advertising expenditures, and contracted services.\\r\\n\\tEstablish measurable goals, key performance indicators, and annual departmental priorities.\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\",\"employmentType\":\"FULL_TIME\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Anderson University\",\"logo\":\"https://www.paycomonline.net/v4/ats/web.php/application/style/logo?clientkey=0599C8DFE7F84A296ACBCB979BD3BB27\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"streetAddress\":\"1100 East 5th Street\",\"addressLocality\":\"Anderson\",\"addressRegion\":\"IN\",\"postalCode\":46012,\"addressCountry\":\"USA\"}},\"qualifications\":\"\\r\\nMinimum Training, Education or Certification Required:\\r\\n\\r\\n\\r\\nBachelor&rsquo;s degree in marketing, Communications, Public Relations, Business, or related field required. Master&rsquo;s degree in marketing, Communications, Higher Education Leadership, Business, or related field preferred.&nbsp;&nbsp;\\r\\n\\r\\n\\r\\nSkills Required:&nbsp;\\r\\n\\r\\n\\r\\n\\tMinimum five (5) years of progressively responsible experience in marketing, communications, public relations, enrollment marketing, or related fields.\\r\\n\\tPrior supervisory or leadership experience required.\\r\\n\\tExperience in higher education, nonprofit, faith-based organizations, or similarly complex organizations preferred.\\r\\n\\tDemonstrated budget management experience.\\r\\n\\tDemonstrated expertise in strategic marketing and communications planning.\\r\\n\\tStrong writing, editing, storytelling, and presentation skills.\\r\\n\\tExperience managing digital marketing campaigns, social media, websites, and analytics.\\r\\n\\tKnowledge of branding, public relations, media relations, and crisis communication.\\r\\n\\tAbility to&nbsp;lead multiple projects and deadlines in a collaborative environment.\\r\\n\\tStrong interpersonal, leadership, and relationship-building skills.\\r\\n\\tAbility to analyze data and use metrics to drive decision-making.\\r\\n\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nTechnology and Digital Marketing Competencies\\r\\n\\r\\nThe successful candidate will demonstrate proficiency in or the ability to quickly learn and effectively utilize:\\r\\n\\r\\n\\r\\n\\tCustomer Relationship Management (CRM) and enrollment marketing platforms, specifically Slate.\\r\\n\\tWebsite content management systems (CMS) and web content strategy.&nbsp;\\r\\n\\tEmail marketing, marketing automation, and audience segmentation tools.&nbsp;\\r\\n\\tSocial media management, content scheduling, and digital engagement platforms.&nbsp;\\r\\n\\tDigital advertising platforms, including Google Ads and social media advertising.&nbsp;\\r\\n\\tSearch Engine Optimization (SEO), Search Engine Marketing (SEM), Artificial Intelligence Optimization (AIO), and website analytics tools.&nbsp;\\r\\n\\tGraphic design, multimedia, photography, video production, and content creation platforms.&nbsp;\\r\\n\\tData analytics, reporting, dashboard development, and performance measurement tools.&nbsp;\\r\\n\\tProject management and team collaboration platforms.&nbsp;\\r\\n\\tArtificial Intelligence (AI) tools and technologies that support content development, campaign management, audience engagement, analytics, and operational efficiency.&nbsp;\\r\\n\\tCommon higher education technology platforms such as Slate, Salesforce, Element451, WordPress, Google Analytics, Adobe Creative Suite, Canva, and similar systems.\\r\\n\\r\\n\",\"experienceRequirements\":\"\\r\\nMinimum Training, Education or Certification Required:\\r\\n\\r\\n\\r\\nBachelor&rsquo;s degree in marketing, Communications, Public Relations, Business, or related field required. Master&rsquo;s degree in marketing, Communications, Higher Education Leadership, Business, or related field preferred.&nbsp;&nbsp;\\r\\n\\r\\n\\r\\nSkills Required:&nbsp;\\r\\n\\r\\n\\r\\n\\tMinimum five (5) years of progressively responsible experience in marketing, communications, public relations, enrollment marketing, or related fields.\\r\\n\\tPrior supervisory or leadership experience required.\\r\\n\\tExperience in higher education, nonprofit, faith-based organizations, or similarly complex organizations preferred.\\r\\n\\tDemonstrated budget management experience.\\r\\n\\tDemonstrated expertise in strategic marketing and communications planning.\\r\\n\\tStrong writing, editing, storytelling, and presentation skills.\\r\\n\\tExperience managing digital marketing campaigns, social media, websites, and analytics.\\r\\n\\tKnowledge of branding, public relations, media relations, and crisis communication.\\r\\n\\tAbility to&nbsp;lead multiple projects and deadlines in a collaborative environment.\\r\\n\\tStrong interpersonal, leadership, and relationship-building skills.\\r\\n\\tAbility to analyze data and use metrics to drive decision-making.\\r\\n\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nTechnology and Digital Marketing Competencies\\r\\n\\r\\nThe successful candidate will demonstrate proficiency in or the ability to quickly learn and effectively utilize:\\r\\n\\r\\n\\r\\n\\tCustomer Relationship Management (CRM) and enrollment marketing platforms, specifically Slate.\\r\\n\\tWebsite content management systems (CMS) and web content strategy.&nbsp;\\r\\n\\tEmail marketing, marketing automation, and audience segmentation tools.&nbsp;\\r\\n\\tSocial media management, content scheduling, and digital engagement platforms.&nbsp;\\r\\n\\tDigital advertising platforms, including Google Ads and social media advertising.&nbsp;\\r\\n\\tSearch Engine Optimization (SEO), Search Engine Marketing (SEM), Artificial Intelligence Optimization (AIO), and website analytics tools.&nbsp;\\r\\n\\tGraphic design, multimedia, photography, video production, and content creation platforms.&nbsp;\\r\\n\\tData analytics, reporting, dashboard development, and performance measurement tools.&nbsp;\\r\\n\\tProject management and team collaboration platforms.&nbsp;\\r\\n\\tArtificial Intelligence (AI) tools and technologies that support content development, campaign management, audience engagement, analytics, and operational efficiency.&nbsp;\\r\\n\\tCommon higher education technology platforms such as Slate, Salesforce, Element451, WordPress, Google Analytics, Adobe Creative Suite, Canva, and similar systems.\\r\\n\\r\\n\",\"industry\":\"Marketing\",\"validThrough\":\"-0001-11-30\",\"educationRequirements\":\"4 Year Degree\"}",
    "applyAvailable": true,
    "educationLevel": "4 Year Degree",
    "qualifications": "<div class=\"WordSection1\">\r\n<p style=\"margin-bottom:4px;margin-left:24px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Minimum Training, Education or Certification Required:</span></span></b></span></span></span></p>\r\n</div>\r\n\r\n<p style=\"margin-left:40px;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Bachelor&rsquo;s degree in marketing, Communications, Public Relations, Business, or related field required. Master&rsquo;s degree in marketing, Communications, Higher Education Leadership, Business, or related field preferred.&nbsp;&nbsp;</span></span></span></span></span></p>\r\n\r\n<div class=\"WordSection2\">\r\n<p style=\"margin-left:48px;text-align:justify;text-indent:-0.25in;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Skills Required:&nbsp;</span></span></b></span></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Minimum five (5) years of progressively responsible experience in marketing, communications, public relations, enrollment marketing, or related fields.</span></span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Prior supervisory or leadership experience required.</span></span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Experience in higher education, nonprofit, faith-based organizations, or similarly complex organizations preferred.</span></span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Demonstrated budget management experience.</span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Demonstrated expertise in strategic marketing and communications planning.</span></span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Strong writing, editing, storytelling, and presentation skills.</span></span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Experience managing digital marketing campaigns, social media, websites, and analytics.</span></span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Knowledge of branding, public relations, media relations, and crisis communication.</span></span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Ability to&nbsp;</span></span></span><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">lead<span style=\"color:#000000;\"> multiple projects and deadlines in a collaborative environment.</span></span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Strong interpersonal, leadership, and relationship-building skills.</span></span></span></span></span></span></li>\r\n\t<li style=\"border:none;margin-left:8px;text-align:justify;\"><span><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\"><span style=\"color:#000000;\">Ability to analyze data and use metrics to drive decision-making.</span></span></span></span></span></span></li>\r\n</ul>\r\n</div>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<div class=\"WordSection3\">&nbsp;</div>\r\n\r\n<div style=\"page-break-after: always\"><span style=\"display: none;\">&nbsp;</span></div>\r\n\r\n<p><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><b><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Technology and Digital Marketing Competencies</span></span></b></span></span></p>\r\n\r\n<p><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">The successful candidate will demonstrate proficiency in or the ability to quickly learn and effectively utilize:</span></span></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Customer Relationship Management (CRM) and enrollment marketing platforms, specifically Slate.</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Website content management systems (CMS) and web content strategy.&nbsp;</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Email marketing, marketing automation, and audience segmentation tools.&nbsp;</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Social media management, content scheduling, and digital engagement platforms.&nbsp;</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Digital advertising platforms, including Google Ads and social media advertising.&nbsp;</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Search Engine Optimization (SEO), Search Engine Marketing (SEM), Artificial Intelligence Optimization (AIO), and website analytics tools.&nbsp;</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Graphic design, multimedia, photography, video production, and content creation platforms.&nbsp;</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Data analytics, reporting, dashboard development, and performance measurement tools.&nbsp;</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Project management and team collaboration platforms.&nbsp;</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Artificial Intelligence (AI) tools and technologies that support content development, campaign management, audience engagement, analytics, and operational efficiency.&nbsp;</span></span></span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"font-family:'Times New Roman', serif;\"><span lang=\"en\" style=\"font-size:12pt;\" xml:lang=\"en\"><span style=\"font-family:Calibri, sans-serif;\">Common higher education technology platforms such as Slate, Salesforce, Element451, WordPress, Google Analytics, Adobe Creative Suite, Canva, and similar systems.</span></span></span></span></li>\r\n</ul>\r\n",
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