Brand Marketing Manager - bugatti & TT.BAGATT (w/m/d)

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{
  "id": "2588516",
  "name": "Brand Marketing Manager - bugatti & TT.BAGATT (w/m/d)",
  "office": "Germany – Remote",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-03-31T13:44:32+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "brand_and_product_marketing",
  "subcompany": "AstorMueller AG",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Role summary",
      "value": "As a Brand Marketing Manager at AstorMueller, you will take strategic and operational responsibility for two special brands: bugatti - a strong licensed brand with Italian design DNA, and TT.BAGATT, our own urban trend brand for women."
    },
    {
      "name": "Your responsibilities",
      "value": "<strong>Two brands. One area of responsibility. Maximum impact. </strong><br>Do you love thinking strategically while also driving hands-on execution? Would you like to lead a strong licensed brand with Italian heritage while simultaneously helping grow a young, in-house niche brand? Then this role will excite you. <br><br>As a Brand Marketing Manager at AstorMueller, you will take strategic and operational responsibility for two special brands: bugatti - a strong licensed brand with Italian design DNA, and TT.BAGATT, our own urban trend brand for women. Your goal is to position both brands with a strong profile, leverage synergies, and achieve maximum marketing efficiency through close collaboration with our partners. <br><br><strong>Brand strategy & leadership (with a focus on efficiency) </strong><ul><li><span><span>Strategic leadership:</span></span><span><span> Further develop the brand strategies for bugatti and TT.BAGATT and ensure both brands are managed consistently, target-group oriented, and in line with company </span><span>objectives - </span><span>holistically across </span></span><span><span>digital, retail, and point of sale (POS)</span></span></li><li><span><span>Resource optimization:</span></span><span><span> </span><span>Identify </span><span>levers to make processes and initiatives more efficient Whether bundling media budgets, running joint productions, or sharing assets, you think end-to-end and ensure smart use of resources</span></span></li><li><span><span>KPI-driven marketing:</span></span><span><span> Define and track key KPIs for both brands, analyze </span><span>performance, and continuously derive optimization measures to increase </span></span><span><span>reach, engagement, and conversion</span></span><span><span>.</span></span></li></ul><strong>License management & partner communication (core focus: bugatti) </strong><ul><li><span><span>Central interface:</span></span><span><span> Act as the key point of contact for the bugatti licensor and maintain </span><span>close, trust-based collaboration with their team</span></span></li><li><span><span>Alignment with partners:</span></span><span><span> Coordinate campaigns, collections, and brand appearances not only with the licensor but also with other bugatti license partners. Ensure all activities comply with </span><span>guidelines and that the brand speaks with one strong, consistent voice</span></span></li><li><span><span>Translate bugatti’s Italian design DNA and sporty-exclusive heritage authentically into the fashion context and further develop the brand presence in the footwear category.</span></span></li></ul><strong>Brand building & agility (core focus: TT.BAGATT) </strong><ul><li><span><span>Sharpen a niche brand:</span></span><span><span> Shape the identity of the urban brand TT.BAGATT. </span><span>Similar to </span><span>our brand SALAMANDER, this is about continuous development, clearer positioning, and building a loyal community</span></span></li><li><span><span>Trend scouting:</span></span><span><span> Stay on the pulse of the times, from streetwear to social media, and bring fresh input into product development and communication</span></span></li><li>Community focus: Create formats that authentically resonate with young target groups and build the brand together with relevant multipliers/influencers</li></ul><strong>Campaigns & content </strong><ul style=\"font-weight:initial;\"><li><span><span>360° campaigns:</span></span><span><span> Conceptualize and manage integrated campaigns (B2C and B2B) for both brands - from idea to execution</span></span></li><li><span><span>Internal & external collaboration:</span></span><span><span> Work closely with internal teams (creative, product management, e-commerce) and external agencies</span></span></li><li><span><span>Content management:</span></span><span><span> Plan and distribute content in a target-oriented way (including via a DAM system) and ensure high-quality, audience-relevant content across all channels - from website and social media to print.</span></span></li></ul>"
    },
    {
      "name": "Your profile",
      "value": "<ul><li><span><span>Completed degree in marketing, communications, business administration, fashion management, or similar (</span><span>Master’s </span><span>is a plus)</span></span></li><li><span><span>Professional experience:</span></span><span><span> At least 7</span></span><span><span> years</span></span><span><span> of experience in strategic brand management, ideally with </span></span><span><span>licensed brands</span></span><span><span> as well as in-house brands in the fashion, lifestyle, or consumer goods sector</span></span></li><li><span><span>Strong communication </span><span>skills:</span></span><span><span> Excellent stakeholder management. You communicate confidently and fluently in </span></span><span><span>German</span></span><span><span> and </span></span><span><span>English</span></span><span><span> and can align different interests - especially those of the licensor - into strong results</span></span></li><li><span><span>Efficiency mindset:</span></span><span><span> Talent for streamlining processes, using budgets wisely, and identifying/</span><span>leveraging </span><span>synergies across brands and initiatives</span></span></li><li><span><span>Strategy & execution:</span></span><span><span> Deep understanding of brand positioning, consumer </span><span>behavior</span><span>, and trends, combined with strong execution skills and willingness to work in detail</span></span></li><li><span><span>Media & tool </span><span>expertise</span><span>:</span></span><span><span> </span><span>Very good </span><span>knowledge of managing digital media, performance marketing, and social media. Experience with marketing analytics tools, CMS, and DAM systems</span></span></li><li><span><span>Personality:</span></span><span><span> Structured, creative, self-driven, and enjoys working in a dynamic environment with short decision-making paths</span></span></li><li><span><span>Willingness to travel:</span></span><span><span> Business travel within Germany, to Romania, and potentially to licensors and partners.</span></span></li></ul>"
    },
    {
      "name": "Your advantages",
      "value": "<ul><li>Exciting brand portfolio: A unique opportunity to be responsible for both a strong international licensed brand bugatti and a fast-growing in-house niche brand (TT.BAGATT)</li><li>Responsibility & creative freedom: Early responsibility and the ability to actively shape the strategic direction of both brands</li><li>International environment: Flat hierarchies, fast decisions, and a great team in a globally oriented company</li><li>An innovative and exciting scope of responsibilities with diverse development opportunities</li><li>Corporate benefits program</li><li>Regular employee events</li><li>Flexibility regarding working hours and work location</li><li>Discounts on our own products</li></ul>"
    },
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      "name": "HeroImage",
      "value": "<a href=\"https://astormueller.com/wp-content/uploads/2026/03/AM-brands-1.png\">https://astormueller.com/wp-content/uploads/2026/03/AM-brands-1.png</a>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "White Collar"
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