Marketing Manager

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          "text": "<p>The Social Media and Digital Events Marketing Manager is responsible for shaping &#xa0;PSI’s online social narrative while driving engagement through both virtual and live, in-person events.</p><p>This role combines strategic content creation, design, platform management, community management, and digital advertising with the logistical planning of webinars, and digital/virtual events to boost brand awareness and generate leads.</p><p>This individual will work in collaboration with a wider marketing team, design team, and across the business as required.</p><p><strong>RESPONSIBILITIES</strong></p><ul><li>Contribute to global marketing strategy</li><li>Plan and execute multi-channel marketing campaigns to generate qualified leads</li><li>Helps develop the strategic plan for social media channels and digital events</li><li>Managing day-to-day tactics and overall campaign management&#xa0;in alignment with overall marketing goals and business objectives</li><li>Plan, organize, and execute webinars and digital events, ensuring a seamless experience for participants and stakeholders. Managing vendors where appropriate.</li><li>Helps develop PSI marketing strategy in support of sales and marketing</li><li>Monitors and analyzes marketing campaign performance and adjusts strategies,&#xa0;track marketing KPIs and evaluates ROI</li><li>Manage and maintain PR contacts in industry/paid advertisements/placements</li><li>Conduct market research</li><li>Manages marketing team activities across social channels and digital events</li></ul>",
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          "text": "<p>PSI is a leading Contract Research Organization (CRO) with about 30 years of experience in the pharmaceutical industry. Originated in Switzerland, PSI is a privately owned, full-service CRO with a global reach, supporting clinical trials across multiple countries and continents. Our reputation for being highly selective about the projects we undertake highlights our commitment to delivering high-quality, timely services across a broad spectrum of therapeutic indications.</p><p>We are not just about conducting clinical trials; we are about building a community where every team member has the opportunity to thrive and contribute to groundbreaking advancements in the pharmaceutical industry.</p>",
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