Home › Companies › Rippling › Head of Startup Marketing
Head of Startup Marketing
Rippling · Hybrid (New York, NY, US), New York, NY, United States · Hybrid · Active · $214,000–$268,000 / year · Rippling ATS
Job facts
| Field | Value |
|---|---|
| Company | Rippling |
| Title | Head of Startup Marketing |
| Normalized title | - |
| Department / team | Content |
| Location | New York, NY, United States |
| Work model | Hybrid / Hybrid |
| Employment type | Full Time |
| Salary | $214,000–$268,000 / year |
| Status | active |
| ATS provider | Rippling ATS |
| Posted / first seen | 2026-06-18 / 2026-06-19 |
| Changed / last seen | 2026-06-19 / 2026-06-19 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Rippling. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Rippling ATS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in New York. | Open |
| Department jobs | Active postings in Content. | Open |
| Work model jobs | Active Hybrid postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Rippling |
| Source | 02062ba4-35e8-43e7-964f-b1ad299a2912 |
| ATS provider | Rippling ATS |
Description
company
About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.
role
About the role Startups are where Rippling's story began, and they're still one of our most important audiences. We're looking for a Head of Startup Marketing to own and grow our relationships with the venture-backed (VCB) segment – the founders and early-stage teams building the next generation of great companies.
You'll join the Core Marketing team and report to the Senior Director of Product Marketing.
This is a builder's role: you'll own the go-to-market plan for the segment end-to-end, from strategy through execution, and you'll be measured on the pipeline and growth you drive. You and your team will work closely with today’s best founders, VCs, and accelerators to put Rippling in front of startups at exactly the right moment. If you like operating with autonomy, moving fast, and driving measurable growth, this role is for you.
What you will do Own the go-to-market marketing plan for the startup/VCB segment, tied directly to pipeline and revenue targets. Build and run integrated, multi-channel demand generation campaigns across paid, lifecycle, events, field, and content. Develop and scale partnerships with VCs, accelerators, and founder communities to drive awareness and pipeline. Manage and develop a high performing team. Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership. Craft messaging and narratives that resonate with founders and early-stage operators. What you will need 7+ years of B2B marketing experience, ideally in segment, audience, or growth marketing for startup or SMB audiences. A track record of owning integrated campaigns and demand generation tied to measurable pipeline. Strong analytical fluency – comfortable with funnel metrics, attribution, and marketing tooling Excellent written and verbal communication, with a gift for storytelling to a founder audience. Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace. Bonus: experience with partner or community marketing (VCs, accelerators, founder communities).
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
Full job record
| Job ID | 12235b4d44d0a2a1156d51dac3f07c41acc7d640 |
| Org ID | 95955af6-63d9-4202-8015-38114b0c4352 |
| Source ID | 02062ba4-35e8-43e7-964f-b1ad299a2912 |
| Board ID | 02062ba4-35e8-43e7-964f-b1ad299a2912 |
| Provider | rippling |
| Provider Job Key | 846ec886-676f-4b7c-a7c6-4b95558ae8af |
| Title | Head of Startup Marketing |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Hybrid (New York, NY, US), New York, NY, United States |
| Department | Content |
| Team | — |
| Employment Type | full_time |
| Workplace Type | hybrid |
| Remote Policy | hybrid |
| Country | United States |
| Region | NY |
| City | New York |
| Salary Raw | USD 214000-268000 YEAR |
| Salary Min | 214,000 |
| Salary Max | 268,000 |
| Salary Currency | USD |
| Salary Period | year |
| Source URL | https://ats.rippling.com/rippling/jobs/846ec886-676f-4b7c-a7c6-4b95558ae8af |
| Apply URL | https://ats.rippling.com/rippling/jobs/846ec886-676f-4b7c-a7c6-4b95558ae8af |
| First Seen At | 2026-06-19 10:06:28Z |
| Last Seen At | 2026-06-19 10:06:28Z |
| Last Checked At | 2026-06-19 10:06:28Z |
| Last Changed At | 2026-06-19 10:06:28Z |
| Inactive At | — |
| Source Posted At | 2026-06-18 16:21:19Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=rippling/board=rippling/date=2026-06-19/2026-06-19T10-05-46-809Z-d80e27fdc007a903fc2280d9cc3fcecd65057f0bdf05f8499e5ff8d46a9a8831.json |
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"role": "<meta><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About the role</strong></b></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:12pt 0px;padding:0px;\"><span style=\"color:rgb(67,67,67);font-size:11pt;white-space:pre-wrap;\">Startups are where Rippling's story began, and they're still one of our most important audiences. We're looking for a Head of Startup Marketing to own and grow our relationships with the venture-backed (VCB) segment – the founders and early-stage teams building the next generation of great companies.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:12pt 0px;padding:0px;\"><span style=\"color:rgb(67,67,67);font-size:11pt;white-space:pre-wrap;\">You'll join the Core Marketing team and report to the Senior Director of Product Marketing. </span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:12pt 0px;padding:0px;\"><span style=\"color:rgb(67,67,67);font-size:11pt;white-space:pre-wrap;\">This is a builder's role: you'll own the go-to-market plan for the segment end-to-end, from strategy through execution, and you'll be measured on the pipeline and growth you drive. You and your team will work closely with today’s best founders, VCs, and accelerators to put Rippling in front of startups at exactly the right moment. If you like operating with autonomy, moving fast, and driving measurable growth, this role is for you.</span></p><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will do</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">Own the go-to-market marketing plan for the startup/VCB segment, tied directly to pipeline and revenue targets.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">Build and run integrated, multi-channel demand generation campaigns across paid, lifecycle, events, field, and content.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">Develop and scale partnerships with VCs, accelerators, and founder communities to drive awareness and pipeline.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">Manage and develop a high performing team.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">Craft messaging and narratives that resonate with founders and early-stage operators.</span></li></ul><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will need</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">7+ years of B2B marketing experience, ideally in segment, audience, or growth marketing for startup or SMB audiences.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">A track record of owning integrated campaigns and demand generation tied to measurable pipeline.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">Strong analytical fluency – comfortable with funnel metrics, attribution, and marketing tooling</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">Excellent written and verbal communication, with a gift for storytelling to a founder audience.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"color:rgb(67,67,67);font-size:10.5pt;white-space:pre-wrap;\">Bonus: experience with partner or community marketing (VCs, accelerators, founder communities).</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin-right:0px;margin-left:0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin-right:0px;margin-left:0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">Additional Information</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location </span><a href=\"https://www.rippling.com/pay-transparency\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">here</span></a><span style=\"white-space:pre-wrap;\">.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.</span></p>",
"company": "<meta><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About Rippling</strong></b></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Based in San Francisco, CA, </span><a href=\"https://www.rippling.com/careers#:~:text=GLOBAL%20EMPLOYEES-,%241.4B%2B,-RAISED%20TO%20DATE\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling has raised $1.4B+</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">We prioritize candidate safety. Please be aware that all official communication will only be sent from @</span><a href=\"http://www.Rippling.com\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling.com</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> addresses.</span></p>"
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Rendered from the bluedoor Job Postings API. Reproduce it:
GET https://api.bluedoor.sh/job-postings/v1/jobs/12235b4d44d0a2a1156d51dac3f07c41acc7d640?include=descriptionJSONGET https://api.bluedoor.sh/job-postings/v1/orgs/95955af6-63d9-4202-8015-38114b0c4352JSONGET https://api.bluedoor.sh/job-postings/v1/sources/02062ba4-35e8-43e7-964f-b1ad299a2912JSONGET https://api.bluedoor.sh/job-postings/v1/jobs/12235b4d44d0a2a1156d51dac3f07c41acc7d640/eventsJSON