Product Marketing Manager (m/f/d) for SaaS and On-Premises Solutions

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  "language": "en",
  "location": {
    "raw": "Karlsruhe, DE",
    "city": "Karlsruhe",
    "region": "DE",
    "country": "United States",
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    "confidence": 0.9
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    "location": {
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      "city": "Karlsruhe",
      "region": "DE",
      "country": "United States",
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{
  "id": "2638972",
  "name": "Product Marketing Manager (m/f/d) for SaaS and On-Premises Solutions",
  "office": "Karlsruhe, DE",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-05-19T10:59:36+00:00",
  "seniority": "experienced",
  "department": "TF-Mar",
  "occupation": "brand_and_product_marketing",
  "subcompany": "STP Informationstechnologie GmbH",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Short description",
      "value": "<div>Are you a marketing talent (f/m/d) with a strong focus on B2B product marketing? Looking for your next career step where you can drive impact and leverage your expertise in a dynamic, fast-growing international environment?<br><br>As a Product Marketing Manager (f/m/d), you play a key role in bringing our Legal Tech products to market. You’ll work closely with Product Management, Marketing, and Sales to position our products effectively and reach our target audiences in the most impactful way.<br><br>Sounds like a great fit? Then we’d love to hear from you!</div><br><strong>Your workplace / location:<br></strong>Work at one of our offices in Germany remotely from anywhere in Germany."
    },
    {
      "name": "Your mission",
      "value": "<ul><li><strong>Messaging & Positioning: </strong>Develop and execute product marketing strategies, including positioning and messaging for both national and international markets, as well as the conception of relevant marketing activities.</li><li><strong>Content Creation:</strong> Create audience-specific content to support product marketing in close alignment with all relevant stakeholders.</li><li><strong>Release & Launch Management:</strong> Plan and execute go-to-market launches for new products and features.</li><li><strong>Customer & Market Insights: </strong>Conduct customer and market analyses to identify personas, needs, and emerging trends.</li><li><strong>Competitive Intelligence:</strong> Perform competitor analyses and build a clear understanding of market positioning.</li><li><strong>Sales Enablement:</strong> Enable all sales channels through targeted support, including training and the development of effective sales materials.</li><li><strong>Go-to-Market Strategy:</strong> Develop and drive go-to-market strategies in close collaboration with Product Management, Marketing, and Sales – including the execution of target group-, product-, and channel-specific campaigns with a strong focus on lead nurturing.</li><li><strong>Product Strategy Support:</strong> Support Product Management in shaping long-term product strategies within the Legal Tech SaaS environment.</li><li><strong>Analyst Relations:</strong> Build and maintain strong relationships with key analysts and ensure visibility in relevant reports.</li><li><strong>Product Evangelism:</strong> Act as a key thought leader together with your Product Manager for the assigned products, including public speaking, media engagement, and content creation.</li></ul>"
    },
    {
      "name": "Your profile",
      "value": "<ul><li><div>At least 3-5 years of professional experience in an international environment in Product Marketing or Product Management, preferably within the software SaaS and/or Legal Tech industry.</div></li><li><div>A degree or vocational training in Marketing, Product Management, Business Informatics, or a comparable field is considered a plus.</div></li><li><div>Proven track record in developing product-related go-to-market strategies and executing B2B marketing initiatives.</div></li><li><div>Strong customer focus and service orientation.</div></li><li><div>Excellent organizational skills combined with a pragmatic mindset and strong conceptual thinking.</div></li><li><div>A proactive, assertive, and collaborative working style, paired with a high degree of independence.</div></li><li><div>Outstanding communication skills, creativity, team spirit, and flexibility.</div></li><li><div>Hands-on experience with AI tools such as ChatGPT, Claude, or similar, particularly for content creation, concept development, and visualization in a product marketing context.</div></li><li><div>Fluent in German and English, both written and spoken.</div></li></ul>"
    },
    {
      "name": "Application process",
      "value": "<ul><li><strong>Virtual Get-to-know:</strong> In a 20-minute exchange with our recruiter, we look together at mutual expectations. </li><li style=\"border:0px solid;margin:0px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Digital Interview: </strong>Next, you’ll meet our Manager and dive deeper into technical topics and the role itself.</li><li style=\"border:0px solid;margin:0px;\"><strong style=\"border:0px solid;margin:0px;font-weight:600;\">Task & Open Questions:</strong> After our initial conversation, you will receive a task from us. We will discuss the results together on-site or virtually and clarify any remaining open questions. During this call, you will also meet part of the team and, if you're on-site, have the opportunity to gain a better impression of our work environment.</li></ul>"
    },
    {
      "name": "Benefits",
      "value": "Our full benefits & perks are explained in our recruitment process, but on our career site you will have a good overview: <a href=\"https://www.stp.one/en/careers\">https://www.stp.one/en/careers</a>. <br>As a european company, each country works differently, but some benefits/perks are for all employees: <ul><li>Learning & Development budget</li><li>Employee referral bonus</li><li>Mobility: company bikeleasing, support in public transportation</li><li>Workation: up to 30 days per year within EU</li><li>Workplace glasses</li><li>Tax-free benefits</li><li>Events & Company celebrations (summer party, annual kick-off,..)</li><li>Flexible work models</li><li>English courses for all levels</li></ul>"
    },
    {
      "name": "Contact details",
      "value": "If you have any questions, feel free to reach out to our recruiter:<br><br><strong>Alexandra Ferschke <br style=\"border:0px solid;margin:0px;\"></strong>E-Mail: <a href=\"mailto:[email protected]\">[email protected]</a>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Septeo Standard"
}