Head of Sports CRM

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    "description": "<p>We’re searching for a senior leader to obtain the <span style=\"font-weight: bold\">Head of Sports CRM</span> role. In this role you will shape and execute the <span style=\"font-weight: bold\">full Sports CRM vision</span> – from segmentation strategy and personalised engagement to retention performance across global markets. This role is perfect for someone who understands the complexity of sports calendars, thrives on real-time decision-making, and knows how to turn fan behaviour into commercial results.</p>\n<p><br></p>\n<p>The position is opened in <span style=\"font-weight: bold\">Valencia, Spain</span> (relocation is provided by the company).</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Responsibilities:</span></p>\n<ul>\n<li>Build a sports-first engagement strategy that reacts to real events, odds shifts, competitions and local market specifics.</li>\n<li>Drive lifecycle optimisation and player retention for high-volume sports audiences across brands and GEOs.</li>\n<li>Create advanced segmentation and predictive models tailored to sports behaviour, frequency, risk, and value tiers.</li>\n<li>Oversee sports promotional architecture – calendars, bonus logic, automated journeys, risk and regulatory constraints.</li>\n<li>Introduce automation and scalable playbooks so teams can act fast during peak events without sacrificing quality.</li>\n<li>Coach and expand a strong CRM function – analysts, execution specialists and regional coordinators.</li>\n<li>Build tight collaboration with Trading, Product, BI, and Marketing to maximise cross-team impact.</li>\n<li>Own CRM performance KPIs and continuously improve through experimentation and clear reporting.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Requirements: </span></p>\n<ul>\n<li>5–7+ years in CRM, ideally with significant Sportsbook exposure in .com markets.</li>\n<li>Strong command of:\n<ul>\n<li>segmentation and predictive modelling</li>\n<li>AB/Multivariate testing</li>\n<li>promotion personalisation</li>\n<li>performance analytics / KPI ownership</li>\n</ul>\n</li>\n<li>Experience leading large and distributed teams (20+), including mentoring and capability building.</li>\n<li>A proactive, operational mindset – strong ownership, fast execution, and a drive to improve what doesn’t work.</li>\n<li>Ability to communicate clearly with both technical and commercial stakeholders.</li>\n<li>Solid background in process improvement and scalable CRM tooling.</li>\n<li>English level: Upper-Intermediate or higher.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">What’s in it for you:</span></p>\n<ul>\n<li>Full control over Sports CRM strategy in a multi-brand, international environment.</li>\n<li>The chance to build global frameworks that influence millions of sports bettors.</li>\n<li>Competitive package and relocation support to Spain.</li>\n<li>A culture that rewards initiative, collaboration, and data-driven decision-making.</li>\n<li>Clear growth opportunities in a fast-scaling business.</li>\n</ul>",
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